11-16-21- Jess’s QA- Editing shortcuts, introducing yourself to listeners, and what to talk about in your podcast.
[08:24] I pitched a podcast at work, it was a green light, but now how do I explain to my boss that we do not have the manpower to do everything like social copy, editing, audio, all that stuff for a new podcast?
[32:09] Jess gives her opinion on a website about page, and podcast intros to let the listeners know more about YOU.
[45:11] What do podcast hosting companies charge, do you have a recommendation?
[50:08] I think I’m going to start my own personal podcasts, but I don’t know what I’m going to talk about…
Yeah.[00:01:00] [00:02:00] [00:03:00]
Hello? How are you? Hey, good. How are you, Jesse? Good. Thank you. I actually in the process of editing right now, so I don’t know if Elsie sent out a reminder. I don’t know. I just, I remember when I got the newsletter earlier this week, I was like, oh, let me put it on the calendar because I didn’t have the Monday one blocked out when they, yeah, it went out.
It did. Yeah. Usually she stands like a justice starting thing or my Hoosier’s. Yeah, the 15 minute heads up. Yeah, I guess I don’t get it. That’s weird. I thought I did well good then I guess it’s just you and me, baby. I’m the one who sent you that nice email by the way, about the sheep podcasts, [00:04:00] you probably know.
Oh yeah, that’s right. I was like, it’s good. I’m excited. Cause it’s probably going to be better content now. I mean, that was a really nice way of looking at it. I appreciated it. I’m pretty sure I knew it was you because you said you were part of the super squad. And I was like, I didn’t, to be honest with you, like, I wasn’t exactly picturing your face, but I was like, she was on, I just knew you were on my last call.
Yeah. I just couldn’t. I mean, if you think about it, like when you do a presentation, you’re always like, oh, I wish I did that. Or, oh, I wish that’s true. It’s kind of as a presenter, it might be, even for me, it would be like, oh good. Now I can actually do it that way. That I want to do it. And also, probably in the comfort that, I mean, if we think about it, we’re all podcasters.
So we’re more comfortable talking like this versus in front of the people that see, the only thing that I was fretting about that I’m actually still fretting about are the panels, the panel, the panel rooms got, like, I don’t even know if there was a camera in there [00:05:00] or, or, I mean, that wasn’t even one of the rooms where they accidentally turned it off when they’re supposed to be turning it on.
Like there was just, there’s just nothing from that room at all. So, um, I mean, you could always offer maybe like a one-time live panel and see if the panelists could, would be willing. Yeah, I might do that. I definitely feel it either that, or they’re going to each report, you know, like they could always each record their own 45 minute thing.
They were, I shoved people together as panelists. They didn’t always ask people. They didn’t always ask to be panelists. I took four people that were talking about the same thing and went y’all should work together. Yay, bye. And then, and then just back to them and just be like, Hey, it was really, really great.
I want you to come up with your own individual content and then pitch it to that way. So yeah. I mean, yeah. How are you, Julia? I’m I’m well, I’m wishing that I had paid more attention to my hair today. Why what’s wrong with [00:06:00] it? I don’t know. I’m just curly girl hair life is tell me about it. It’s worse and it can be.
I mean, it’s like, it’s not the worst, but it’s a lot of work. Like when it looks good, people are always like, oh, it looks amazing. Like, thanks that took me eight hours to do it. And they think I’m exaggerating and I’m not. So, and it looks good. It looks good. Like maybe twice a week. Yeah. And then the rest of the time is you settling for what looks good.
At least for me, for me, like even this morning, I showered. I don’t know if I put in enough height stuff. And also since I’m just like, it looks good today, but like tomorrow I’ll wake up and all the curls will be like, triangular rise. I’ll have to like re fluff them. And then the thing I used to reflect will be a little sticky.
Anyway. That’s what, today what I woke up this morning, it was like, okay, there’s going to be people in my studio. So I need to take the frizz out a little bit, but okay. It’s [00:07:00] fine. I’m not wearing sweats today. It’s fine. I think you’re lovely. I am wearing well, this is technically a sweatshirt. And then I have on sweater pants, which are my favorite.
So jealous. Normally I wear sweatpants into the studio, but today I couldn’t cause we did it for my life. Yeah. Yeah, especially, I mean, it’s starting to get cold here, like really cold here. So, so you, where are you located? Julia? I’m in California. I’m in the central valley. So we’re not quite cold. It’s, cold-ish cold for you.
It’s cold for us. Not for the rest of us. What about you, Jen? I forget where you are. You’re in the Midwest, right? Yeah. I mean Kentucky, Kentucky. And what’s the weather like there? Well, actually it’s kind of today was a little bit warmer a couple of days. It’s I call it very noncommittal weather right now.
So like one day you can walk out and it’s like 30 degrees when you leave. And then the next day you walk out and it’s like 45 or so it’s just sort of like, [00:08:00] yeah. So it makes it challenging. So yeah, last week was in the sixties and today I think the high was like 41. Yeah. Definitely. Um, I don’t know if you guys have any questions.
I did not get any via email that I saw. Um, I do have a question. Well, hit me for love of all that is holy let’s have. So I, a year ago, two years ago, I pitched my day job. I was like, we need a podcast. You guys, this is ridiculous. Like stop it. And then they green-lit it. And then we all know how 2020 happened.
Um, so now that’s back on track. And so I’m trying to update my proposal about what we’re doing. And I was talking to the main guy and he’s like, oh, I want to do an episode a week. I have to tell you I’m a one man show. And I currently do one episode a week for my own personal podcast. And, you know, that’s all day Sunday to do everything like social copy, editing, audio, all that stuff.
I’m like, what is the most polite way to [00:09:00] tell this, man? We can’t, we don’t have the manpower to do an episode a week. Like that’s not, you don’t have the manpower to do. I mean, wait, wait, I have a couple questions. Sure. Um, how often were you thinking you guys would do it? Number one. And then number two, do you have manpower?
You just don’t want to play with, like, do you have other people that could help you? So originally I had said we should do one a month because, um, I thought, you know, I that’s realistic. And then we have time to sort of promote it and move it and just get people, drive traffic to it, with what I have on my plate.
Otherwise we do have an audio person who is assigned full-time to another job, to other assignments. So, um, He could easily on his shift because he sits at a desk and just watches, you know, make anyway, without getting into details. Yeah. He’s not busy. He could sit there and just like, as long as it’s as available to his staff, he could sit there and edit audio [00:10:00] for me.
Okay. Um, and then, so realistically there’s two of us, but it’s, you know, we want, um, my whole thing is, cause I’m uptight is we want to produce something that’s good. I don’t want to just have you come into the studio and then you talk for an hour, like that’s dumb. Um, and I feel like it’s going to be a waste of our target audiences time.
So coming up with topics, finding the right guests for, to be on the show, all of that stuff takes time. And so trying to, trying to con you know, get that, the team to understand that it’s not easy. Well, and I’m the only one job. It is a full-time yeah, my full-time job. And I do, you know, the podcast stuff on the side for myself.
Yeah, I feel like, what is your job for them without doing the podcast as social media and communications. So that’s, what’s taking up most of your time, right. And Juliet, by the way, I’m in the same situation. I produced my business as podcasts. [00:11:00] So, um, that’s exactly what, um, I mean, and I actually got a pot.
They gave me a pie chart recently, which I could designate to the podcast. And so I only get it six hours a week or a week because, so here’s, here’s how the benefits though, how I approach it. First off I outsourced, I mean, I then came back to him and just said, okay, if you want good content, It doesn’t have to be great.
You know, if you said to me that you just want good content, that I can create that, but then that means we’re going to have to outsource things and whether or not that’s you using your employees there, or they go and invest on a Fiverr or whatever they need to. Um, if so I think you need to go to them and say, how many hours a week do you, can I give to this project, knowing that it’s going to take away from my others, tell, have them tell you what it is.
And then you come back and [00:12:00] say, well, this is what I need a, B and C, and then, and allow them to determine then what route it goes. I mean, so it might be that yeah, that person goes and edits. You focus on, you know, booking people and actually recording it. And then you have maybe somebody else do your social media.
I think it’s a win for you because if anything. They can sponsor your PO. I mean, all of a sudden you can maybe say, Hey, can I start running an ad for my podcast on different podcasts? Especially if they have a bill, I don’t know what your practice or what your, you know, and what’s your business. What kind of company do you work for?
Juliet. It’s the government I worked for like government department. Oh, I’m embarrassed to say why don’t be embarrassed. I love to cook I’m from DC. So I’ve, I know tons of people that work for the government. We’re a fraction of the government. That’s always controversial. I it’s just, it is always come on, hit me with it.
Let us know. What is the department? [00:13:00] Um, it’s the Sheriff’s office. That’s fine. Yeah, it can be, it can also be soul crushing. And I just said that out loud when you were recording. So Sheriff’s office, like, what do you mean? Like. Like where you live Sheriff’s office. Okay, California. Yeah. In California. And, and we’re in a rural community.
So part of the reason why I was like, we should do a podcast is because we had a lot of people, as you all know, you know, 20, 20 happened. And a lot of people didn’t understand the national conversation and how it related to us locally. And I was like, if we had had a podcast, we could have been talking about this and explaining it to our consumers.
Um, and so I spent a lot of. Uh, yeah, yeah, yeah. And you know, and we have a lot of community partnerships. Like we work with a world relief. I don’t know if that’s everywhere, but you know, they do a lot of refugee stuff. Um, and we work with a law office of [00:14:00] emergency services. We work with so many agencies that people don’t know that are a part of our, of the job that I’m just like, why aren’t like, and I’m doing all I can on social media, but it only goes so far.
And I was just like, you know, what’s helped me in my life is having my podcast. So let’s have a podcast here, guy. So I, I think that you may want or need a different approach because Jennifer works for a law office. Um, and it has to be very buttoned up and perfect the Sheriff’s office. On the other hand, um, I kind of do feel like there’s more of an urgency for information and less.
And less room to be nitpicky about how perfect the audio is. Not that you shouldn’t be listening. I mean, obviously it should have good production quality. Yes. But good production quality does not have to be New York city studio audio quality. [00:15:00] It can be, it can be you with bullet points. Rattling off information without need, depending on how eloquent you are without need to edit.
I mean, and any that need editing, you may not need, because if you take notes before you do the show, you may not need to do a lot of posts. Copy. You may already use your bullet points for your show notes. Maybe there are shortcuts that you could take where if you do have four hours to give dedicate to it, one hour is spent rounding up, whatever the hell they want you to talk about for that week, one hour is spent, um, doing, you know, the actual recording and then the last couple of, you know, the last things or writing some social, putting a little paragraph together and scheduling it.
Yeah. And I’m not saying that you do or don’t have time for that because I don’t know. I can imagine that your job is pretty [00:16:00] busy. Um, but I would say that. I feel like you could at least start with every other. That’s what I was thinking too, after they said, well, I want one every week. And my original, um, pitch was once a month.
I was like, okay. Every other would be realistic too, because then when you could bring in our community partners and have a conversation about how we work with, um, the Haven’s women’s center, who comes with us when we do these operations around human trafficking and, and they are there to provide support services as we’re like extra vacating, these women from these conditions.
So it’s not like pulling women from these conditions and leaving them high and dry, like. We bring the support service with us and people don’t know that. And so it was just like, we’ve got to have these conversations with our community partners as well. So they understand, so people can hear both sides of what’s going on.
It’s not just like we, the departments arresting bad people. It’s like, well, what does this look like in our community? I mean, yeah, that’s a little trickier interviews are a little [00:17:00] trickier. They’re very time-consuming. Um, and there’s a lot of babysitting through like what tech they have and um, how they sound, how they show up.
If they show up, are they technically savvy when they show up or are you doing zooms? That’s a little bit more, um, high maintenance. So I wonder if you could do, what if you did two weekly update shows and one interview a month because the one interview will be the thing that you spend the most time on logistics.
Other two, the other two are. Updates that I feel like you can do in your sleep. Yeah. Like I feel like, I mean, I’m assuming the purpose of a podcast for the Sheriff’s office is just to keep people informed about what’s happening, what you’re doing, who you’re working with, you know, what incentives are coming up and, you know, important emergency information.
People need to know. [00:18:00] Um, I don’t even know what that is. Can I guess fires? I don’t even know what that is.
If there’s car break-ins like, if there’s a, I mean, a quick, like five to 10 minute car tips you could provide that you don’t necessarily need to have an interview person. Yeah. I think that’s awesome. Yeah, you should shortcut the, it sounds terrible to say shortcut the quality, but why don’t we say. She’s precious, less precious about the quality for this podcast, because the, the news is more important than the, than how it’s delivered.
Okay. I feel like the purpose of your show is, is yeah. Is, is more of a priority than, than the quality, because if the Sheriff’s office needs a podcast, it seems to me, it should just sound like whatever. Yeah. And you know, Sheriff’s office are more wild west than PDs. Are [00:19:00] there PDs are more restrictive. I’m not that we don’t have restrictions too, but we do a lot of country.
We cover a lot of like rural area. So we literally had a team help wrangle a bull out of an orchard. Like six months ago, like that’s a, that’s a thing. Um, why aren’t you running a sit-com trust me, I’m working on it. When you pitched the show, what was the selling point for it? Um, the selling time at the time, it was, this is another way for us to connect our audience, uh, you know, in, into tap into an audience that maybe wouldn’t find fault because our, we have our county’s 550,000 people, but we only have 60,000 people following us collectively on our socials.
So I was like, we’re missing people and the demographics of those people on our socials, no. Of the population of the population. Um, yeah, well, yeah, I mean, it’s [00:20:00] where our county is like 48% white, 48% Hispanic and whatever’s left is at other. Um, and then we primarily. Older folks, you know, 40 plus crowd is pretty popular in our county as well.
What about, um, uh, yeah, age? That’s what I was going to say the age they are or the majority, I would just curious like what the demographic age demographic breakdown is. And then also if you had considered, are you doing part of the podcast in Spanish? That’s one of the things we were talking about, we were trying to identify what staff we would have available to do something in Spanish.
Yeah. Cause that’s a huge, that’s a huge part. And we actually are working with a local, um, community group who is going to help us with our Spanish. Strategy on social. And when we met with them, I was like, also, you know, keep in mind, we’re trying to launch a podcast when you come back [00:21:00] with a, with a plan for us.
And so they’re going to help us develop that too. So trying to find a counterpart to me to be like a secondary host, to do stuff in Spanish as well would be ideal in my mind, just because we do have such a large, I wonder if somebody could just take your podcast and take the transcript of it and then reread it in Spanish.
Oh, I mean, not necessarily like, like an Alexa type reading, but like you transcribe it and then you give it to someone who speaks Spanish and then they just say what it says. I mean, which is risky because transcripts are not perfect. Right? So you would need someone that is probably not new to Spanish so that they could write so that they could translate when you’re.
In folksy. And when you’re telling news, cause I would not be able to, like, if you handed it to me, I would read it word for word said. Um, uh, I don’t know. I wouldn’t know. [00:22:00] Yeah. So this is good. This is all really good advice. Okay. So, so, okay. So if I were, so I’m starting a new podcast to like a couple minute podcast about marketing and it is a one man show again.
So I’m trying to think like what stuff am I short-cutting? I mean probably, I mean, the first thing I usually cut is show notes. I just do like a little synopsis with keywords, but I don’t, I don’t think, I think timestamping is a nice to have, but not a need to have. Okay. Um, so I probably wouldn’t go crazy with shownotes editing is something.
I mean, like if you pull your, if you pull your show into descript, that’s a service that transcribes it. And then as you, like, as you edit the words, it cuts the audio too. So you can look for, um, and then do find and replace. And then that shit’s edit it out. And one click. Yeah. [00:23:00] So that’s like a shortcut way to, uh, to edit your audio and video.
Actually, it does video too. It’s oh, I didn’t know that it’s not only does it do audio, but it actually clips it together. So it doesn’t, it doesn’t jump cut and make it look weird. So if you do edit out, like part of your video, you can’t tell really. I mean, unless you’re, unless you’ve completely changed lighting or voice tone, you can’t tell at all.
Yeah. Um, so that’s a good service for that. What else would I, what else am I short-cutting? I mean, if you. I mean, you do social media for them. So I’m guessing you, do you already schedule the posts as well as like write them in separate. Do you have someone that does the scheduling and check mommy? I do all of it and I actually just got an assignment thrown on my desk today.
That’s like, we need this by Friday and I’m like, cool. Do you, what do you use to schedule? Do you have like a survey. Um, I use actually a couple of different things. So I just use creator studio for Facebook because [00:24:00] Facebook doesn’t like third-party apps when you use third party apps to automatically schedule.
Um, but that’s true, actually, it does that. Yeah. But for Instagram I use plantarly because I like that I can see my feed, so I don’t necessarily use that to automatically post, but I like that I can see the feed and make it look good and know all these. Nice. Yeah. I think if you looked at, look at traject social, that’s what our, um, social media team uses.
And I think they allow you to post everything, even Tik TOK, like, oh, um, I think the traject tra it’s yet T R a J E C T social marketers are all like, Ooh. I mean, it’s probably, it’s probably, it might be like a hundred bucks a month, but I. I mean, I’m not saying get rid of plantarly. Cause I think B I think having a visual plan is amazing.
Um, but if you have one tool that will schedule all the things, it would probably save you [00:25:00] some time. Yeah. That’s the hurdle, right? Like I know with the new updates with Facebook and, um, business suite, you know, supposedly you can do all that stuff through and get Instagram in there too, but it’s just that’s I don’t have the kind of time to sit there all day to figure out all the, yeah.
I mean, you probably have this in creator already, but like Canva lets you do like a brand kit. They’re like if you pay there, you, you can upload your own fonts and you’d do like a, um, color palette so that when you’re in there, you just boom, boom. You know, it’s just makes it faster to create the stuff that.
The other thing I was thinking too, originally we were talking about doing an hour long show, just so that way we could, you know, hit, have that conversation with whomever, whomever. Um, but now I’m not sure if that’s a good route. Okay. I think interviews should be an hour, but I wouldn’t say the rest is an hour.
I would say. I mean, honestly, you should probably [00:26:00] practice a few before you decide how long, because like, I always, when I did a solo show a long time ago, and I said it was going to be 10 minutes and I never stopped talking before 20 minutes. Like I just, I mean, and I don’t know if it’s me or, you know, probably because I do like go off topic and get distracted, but, um, You know, since I didn’t feel like editing it, I was just gonna be, Hey, my show is 20 minutes.
I mean, sometimes you actually the same as with interviews, we could say an hour, but you may be interviewing people that are like way more buttoned up than you realize you’ll be done in a half hour because they just won’t say anything else. They’ll say what they say. And then they move on. It depends on who you’ve talked to.
You know, like talking to an entrepreneur, you’ll have two hours of content, but talking to like, I don’t know, like, you know, whoever, you know, the cop on the scene, they’ll give you like four sentences and your dad monosyllabic words. So be [00:27:00] gracious with, you know, like, like don’t, don’t make rules for yourself as far as how long they have to be.
They have to be as long as it takes for you to get the important information out. And I don’t think the length is as important as people make it. I mean, it’s good to be somewhat consistent. So I would say if you can hit between 20 and 40 minutes every time you’ll be good, you know, um, And Julia, I put in the chat, I started doing this for, um, our guests and that does help with the editing because the conversation is actually more controlled.
Um, so because it’s actually, two of my partners are the hopes. So they, they come in with not having any questions. So I generate that, but then also the host or the guest comes in and they’re really prepared. And this makes my editing so much easier because, um, they do, I mean, there’s very few pauses. The guest is prepared, which is a huge thing more than your hosts, because if they have to [00:28:00] struggle and think about it, and then you’re cutting those types of things.
So this on the front end has helped on the backend. This is awesome. Thank you. Yeah, it’s pretty good. Yeah. Cause you know, no one in my office plus blood, you know, The Sheriff’s been guests, a guest on the PA on podcasts and, um, which is great, but you know, we’ve been trying to do something in house for a long, long time.
And I think sometimes the hurdle I run into a lot is, you know, yes, I’ve been podcasting and I do this on the side and I do it in my spare time that doesn’t eliminate my experience and my knowledge. And so trying to get them to understand that it’s not always just, um, as easy as it looks when they’re the guest on the show and having, you know, the right amount of time allocated, because we do get a lot of scrutiny as everyone knows.
And the other hurdle is too is, you know, the sheriffs and elected [00:29:00] officials. So there’s a level there too, that we have to take into consideration and have to run things through legal a bit. Um, and so, you know, it’s trying to package all of that. So it’s not just me looking like I’m an uptight human, which happens a lot.
It’s, you know, we’re trying to make sure that we’re squared away and we’re doing things properly and we are meeting, um, the needs of the demands, which is transparency. Yeah. I mean, it makes sense. Um, well, what she didn’t, instead of, cause I know you mentioned two a week, but almost now when you mentioned the Spanish speaking community, I kind of felt like that might be a really good.
Effort just because I know that they’re so mobile oriented more so than any other, just because, you know, home computers aren’t necessarily in that culture. Um, what would you think if she did one on Tuesday and then the Spanish was on Thursday? Yeah, I was thinking that would come after, like, if she did one, [00:30:00] the Spanish one would come.
Yeah. A couple of days after, shortly after. I mean, ideally it would be within 24 to 48 hours, but you’re going to have to have a very tight process for that. And I know that you’re just talking to those people, so if they can help you with that, that would be great. But I mean, I also know in the government that deadlines are sort of like, you want them to be very tight and strict, but that doesn’t mean anyone else cares that they are so.
Yeah. And coming in into the world as a creative, when nobody else’s that’s the other hurdle too, is, especially when I took over social, it was like, no, no, no, no, no, no. This is not. If any of you ever worked in an agency, this is that way. This is not how we do this. I’ve been in that position. It’s rough. It is rough.
And also as a creative, you don’t like, for me, there’s a lot of rules. I didn’t like following. I was actually just talking about that with a friend of mine. I was like, Hey, your brother should apply for a videographer position. He’s like, he can’t do eight to five. And I was like, [00:31:00] listen, there’s a reason why I show up in sweats.
Neither can I. I was a communications person for a school district for a little while in New Jersey, which meant that I was designing the school calendars and going on site for like ribbon cuttings and, um, and covering recitals and sports. Sometimes I would shoot like a sports game. Yeah. It was crazy.
And I mean, I didn’t, you know, I always had to have whatever I wrote approved by three different people, because like what you say to a school district, you know, I mean, not that I would editorialize that much, but I mean, I just, I was the only creative person in that, in that office and it’s hard. And so I got it.
I totally got it. Um, okay. So I think you have a. Plan for the moment. Yes. Yeah. This was when you, so thank you for those email alerts. Cause I was sitting here panicking, like how do I update my proposal? And it’s [00:32:00] like email alert and I was like, yeah, yay. Oh my gosh. I’m glad. That was helpful. Wonderful.
That’s amazing. Yay. Okay, good. Perfect. Mel, do you have a question? Yeah, you can hear me. Okay. I can. Okay. Cause I, I rushed home. I, my alarm went off while I was driving on 81 and I, I might’ve sped home just a little fast. I mean, you can always turn it on in the car now. Yeah. But then I would miss seeing everybody’s faces.
True. Very true. I’m doing better than I was a couple of weeks ago. Thank you guys for all the feedback on my website, by the way. There’s a huge help. I’m so sorry. I missed it. I was in the. Yeah, I guess you’re okay now. Thank God. Yes. Much better. Um, but I actually, I was kind of glad afterwards while I was listening.
Cause I was like, oh, I got to be a fly [00:33:00] on the wall. This is kind of cool. Yes. Yeah. And I, we did a web, we did a web assessment and she wasn’t even yeah. She was like, yeah, I’ll talk to you about you being there now. That is pretty cool actually. Yeah. Yeah. It was kind of cool. So I realized that what I want to things have been arguing with my business advisor was to put a lot of more of my, about page on the front page and not knowing how to do that.
And how much do I put on? And I never look at someone’s about page, unless I’m looking on their LinkedIn. I always do. It’s one of the first things I look at. Yeah. Oh, really? So then, yeah. So I think I’m going to put some of my stuff on there and switch that silly tagline out of there, but I’m actually working from, because I came to look at our home page, look at the homepage.
If she podcasts, it’s like, here’s what we do. Here’s our mission. Here’s about us. Here’s how, you know, there’s like stripes with, it’s like different, um, [00:34:00] departments to be like a department teaser to go to that page. So if you don’t want an about page, I mean, you certainly don’t need one. Um, and you can put more of it on the homepage, or you could just do, you know, a two sentence summary and then your full bio on the page doesn’t have to be dry.
It can be, um, it can be about the stuff you like to do. It can be your Enneagram and your astrology sign and your, you know, I mean, it can be whenever you want. My about page is actually one of the pages I liked the most. I want to take all that and maybe putting in the sections in between where, you know, where it says, like, you know, um, a day at the lake or whatever, I want to put little snippets in there.
So it was a big help. And then I am launching on December 1st.
That is so exciting putting it off. And then I, cause I get chicken liver. I turn into a chicken liver. [00:35:00] Schmear. Yeah. I mean, what, what makes you nervous about doing it though? Like when you start doing it and you’re like, Nope, I can’t do it today. What stops you usually? Oh, well I meant the intro. I’m at the most boring part.
The intro, what happens? I’m not good about TA I, I struggled talking about myself. I could just go right into it and, and have the person I interviewed right then and there I’d be great, but, well, why do you have. Um, the show, but I do have a down, I do have to intro the show, but only because here’s what you have to do in order to intro the show.
Like, let’s see if we can de complicate it or uncover, I guess uncomplicates the word? Um, that’s right. I was an English major. Um, so what if, so here’s why we need to intro the show. And by the way, I didn’t start doing it for like three years in. Um, I just would be like, [00:36:00] what’s up LZ and then we would just start.
But then someone said someone would said something to me that made me a little. Uncomfortable, which is what, if someone is listening to this episode for the first, you know, this is the first show that they could listen to. Cause you don’t have any control over where they jump in. Right? This is the first show you have to say something.
So I just say welcome to Xi podcast, episode 3 37, I’m your host, Jessica with me and always, and then I say some kind of adjective about Elsie. I’m making it up every time that’s different. Um, sometimes she’s tall, sometimes she’s pokey. I don’t know. Um, but, and then that’s it. I don’t explain who I am. I don’t explain who she is at all right.
But I do want people to know my name and know that they’re listening to the show that they meant to listen to. Right. I feel like those two things are important. Like you’re in the right place. I’m the person you’re looking for. I mean, if you wanted to go a step further and not be a slacker, you could like me, you could also do like, um, today’s topics.
We’ll be discussing X, Y, and [00:37:00] Z. And if you, I mean, I don’t remember your service. Like, I can’t remember specifically if you need, like, you know, like if you were a psychologist, I guess a mention of credentials is important, but I know. Okay. But I guess what I’m saying is you don’t have to, like, you don’t have to like, be flowery about your language, about yourself on at the top of every show, you just have to say, know I’m Melanie and this is blah, blah, blah.
Right? Think about like, thinking about. I’m trying to think of any, any other show that has a host, you know, they basically do the same thing. I’m Jessica, you reached the tonight, whatever. I don’t know. See I’m old. So I’m basing my whole format and my introduction on Charles caroled. Okay. And w P O in Cincinnati.
Yeah. So I’m old. Yeah. I [00:38:00] mean, I hear you. Yeah. Cause that’s what I thought of was when, one of the things that I like, how, what are the things that over the years, I’ve just connected with that. If somebody asked me about an episode that I could say off the bat, oh, you should write this. And I grew up with Charles Caroll on the road stories and I always thought that somebody should, if he could have done lake Ontario, he would have had even better stories.
Yeah. Um, So, yeah, so I’m, that’s what I’m doing. I’m basically interviewing people within 10 miles of lake Ontario. How have you lived there? How long have you lived there? Since 15, 15 years ago. Yeah. And I grew up here, so I’ve moved away and come back. So you’re like a lifelong. So you can just say, um, you know, I’m Melanie, lifelong resident of lake Ontario.
That’s the only credential you, you don’t have to say [00:39:00] anything else. I don’t know what you were saying. And I’m not sure if this part of like I’m Melanie and this is how long I’ve lived here. I don’t know if that’s the part that’s tripping you up or if you’ve been trying to add more to it, but you don’t need to is what I’m saying.
I’ve been just trying to say welcome to lake Ontario dreams. I’m your host, Melanie Cutilo wave chasing. Type of thing, something funny and upbeat, and then introduction, introducing the episode very quickly. Like my first episode was with, um, captain Brett Kessler. So he’s a, I would summarize him as a philosopher, sailor and teacher.
So I opened it. I was trying to find three words. Yes. So I is episode I, the draft. I said, what do you get when you cross a philosopher, sailor and the teacher find out in episode one, when we meet, you have to breath Kessler. And it’s a long,[00:40:00]
isn’t so great. Oh my gosh. I left there stoned. I was so excited. He was so awesome. And I’m an EV all five episodes out three, all five recordings I’ve done so far have been phenomenal. I’ve had eat chocolate to bring myself down. That’s amazing. How about this? Write a list of all the things that you are.
Mother, teacher philosopher, poet, just make it a giant list and like put it next to you so that you can just read three off the top of yeah. If you’re going to be doing that for your guests, which is a fun idea. It is the reason. I mean, it is very hard to do that for yourself. And if you want to really put someone on the spot, say, give me three adjectives that describe you to anyone.
And they will instantly panic or throw as [00:41:00] well. Hopefully not that, but I mean like, you know, like I have, I have like one or two that I instantly say, but they’re very generic, like funny, smart. And then the third one is like, it’s the claimant? Am I going to say something negative? You know, like, what do I say that makes this person either like me, hate me be afraid of me.
Yeah. That one has to be strategic. So this is why it’s hard. I mean, but if you’re trying to be clever, yeah. You’d also be like amateur chef or, you know, like, um, a PR pretend psychologist or, um, you know, like I usually say I’m an amateur psychologist, which doesn’t exist cause you need credentials. But I just mean that I like to analyze people, which is why all the time you can change that up with every episode.
Right. You would change it with every episode. Yeah. Just make a giant list. You know, like, um, former artist or aspiring piano player doesn’t [00:42:00] matter what it is. In fact, make them up. I favorite was the grand champion. Festivus was that true? In my dreams. That would be hilarious though. Let’s do all those. I mean, like, I have a little picture of the Muppets here.
Like I’m just thinking, you know, like a former actress, Swedish chef would be like disheveled cook. Um, I don’t know. Yeah. Come up with whatever we do. Listen and that’ll help. I think. Yeah. I think, I think it’s hard for people to avoid the trap of, I want them to like me. I want them to like me and I have a business advisor who is trying to get me to think about monetization.
And I had to say, look, I’m, I’ve been around the block more times than I remember. I got the blisters on the back of my heels. I need to do this for fun first. I mean, yeah. Cause if it’s not fun, I’m not doing it. [00:43:00] I mean the obvious monetization tactic would be local. Yeah. Not, not Castro, but more new restaurants and events and things like that.
Make the visit to, you know, with the visitors, bureau information and events from them. Like, I mean, I mean, I hear that you want to do it for fun. Um, I think she just, I mean, I don’t know. I don’t, I have no idea what your business’s advisors motivation is except probably to help you have a successful business, but if the podcast for the website.
Yeah. I mean, if the, if the, I mean, making money with a podcast is hard, so
to do the interviews, so it kind of learned that the money will follow it does it will follow on its own. So it does. I’m just so grateful. Yeah. I think your show is going to be great. It is great. Just put it up. It’s done. [00:44:00] You know if John, if Johnny fever and Charles Caroll, could they had a baby, that’s it right there.
Yeah. Johnny fever. I wonder if that show held up, did have some tight shirts. It’s on Hulu. It’s on Hulu. So if you want it, I watch it as much in a couple of episodes. And honestly, I don’t know if it holds up because I grew up watching it. My dad recorded it, you know, watching it. So I’m like blinded by Johnny fevered, Venus fly trap.
It was so cool. Tim Reed was the best anyway. Yeah. Um, I tried rewatching cheers, and all I see is Ted dances to pay. So blaringly obvious. I, I didn’t notice it at all the first time. In fact, I had a hard time believing it wasn’t to pay because I was a kid. Right. I was like 12, 13, [00:45:00] but like now I’m just like, good Lord.
It’s ridiculous. Stop seeing it. So there’s some stuff that you just like, yeah, I can’t get past that, but still funny show. Oh, I actually have another question if, if, if that’s okay. I have till five. Okay. So the other thing too, right, is where to host through, because it is a government agency and, um, I’m sure we could find the budget.
I host mine through Lipson and I’m really happy with Lipson, but you know, I want to have a strong. I understand, and I have a strong understanding of Libsyn obviously, cause that’s the one that I use, but you know, I know the anchors free and if that’s what they want, if they want us to try something distribution wise, that’s free first.
Is there another one? Um, yeah, no, I mean the only other one is SoundCloud. You definitely don’t want to use that, but anchors part of their terms of services [00:46:00] that they own your content. Right. And that’s, that’s the thing that I, I feel like our legal, team’s going to be like, no, yeah, you can’t do that. I think Libsyn’s fine.
It’s like, I mean, super affordable. Yeah. It’s 20 bucks. If you want stats. I mean, tell them it’s $5 a month, which it is. And then just be like, well, if you, but if you want me to do reporting and give you statistics on how it’s doing, you’re going to have to pay 15 or 20 or whatever it is. Right. Okay. I’m sure they’ll pay.
Yeah, I don’t doubt that they would, but you know, the first reaction is always, well, can we get it for free? I mean, yeah. Say if it’s free it’s for me, but, um, but again, I’m patient of, like, we don’t really have the, I like the kind of control that Libsyn gives me. And I’d like to see that you should have all the control, you should be able to yank your podcast at any time for any reason.
And you have no guarantees with anchor. Yeah. So most other hosts will give you that you’re familiar with Libsyn. So I would [00:47:00] say Lipson, but, um, but any of those, I mean, any of the, you know, Buzzsprout blueberry, they’re all good. It’s just, I mean, I usually just recommend what I’m familiar with and, and that’s what you should recommend.
I think, too, because otherwise you’ll be piddling around a new host. I mean, you’re in charge of the podcast. So like that learning curve is not really, you know, not that it’s huge. You know, why bother with it if you were right. You know? Absolutely. I think it’s perfect. Lipson’s perfect. Yeah, I agree. I like, I like, I like them.
I’m happy with them. They’re good. I think they’re good. And especially if the government agency and they’re going to want to see stats, really detailed stats on showing that it’s working for, when they do their audits and stuff, then they’ll already have it. And so if they say, well, we’re not going to pay for it, then I would, yeah.
I would put that in there. Okay. You know, you want evidence that it’s working so you have to pay for it. Yeah, yeah, yeah. That’s [00:48:00] good. Thank you. Yeah. Well, this has been sort of a neat conglomerate of topics to discuss actually. I mean, I always kind of come away feeling like it’s like been a neat group of questions, but this one was pretty neat.
Actually figuring out how to do a podcast for the Sheriff’s office. Wasn’t something I expected, but I enjoy it quite a bit. I think I’m excited about it. I think it’s going to be, um, an interesting conversation. So there are law enforcement podcasts that do exist and I’ve tuned into a few and they’re just, it’s cops talking to cops and you know what that’s my biggest frustration is we’re not talking to cops.
We’re talking to community members. We’re talking to people that were, you know, expect us to show up when they call 9 1, 1, like you can’t talk to people that way. That’s my number one. Whenever they send me a press release or whatever, they’re like, can we post this on social media? And I’m just like, do you think, who do you [00:49:00] think our audience is a bunch of gods, no talking to like the grantees and the teenagers and the, you know, the Mo like, no, we don’t talk to people this way, guys.
Come on. Um, yeah, I mean, there’s stilly Twitter. I bet is cops though. Yeah, a lot of PDs and Sheriff’s offices are on Twitter and they’ll do like tweet alongs, where you just there in a car with a person and they tweet what’s going on. It’s interesting. Yeah. I like to do that on Instagram though, because then you get the visual.
Yeah, yeah, yeah. Social media. I feel like it’s becoming all parts of each other. They all want to be one thing that do it’s exhausting. It really is. I used to like the difference between Facebook and Twitter. I don’t want them to have to also be clubhouse and then also be Instagram. It’s driving me crazy.
The reels and the rooms and like, just take it easy. Yeah. [00:50:00] Yeah, exactly. I’m trying to be everything. Anyway. Um, anyone else have a burning question for today? Burning. Um, I think I’m going to start my own personal podcasts, but I don’t know what I’m going to talk about, but after having so much fun with mine, you wouldn’t talk about marketing.
I mean, yeah. I can talk about marketing. I just, I don’t know if that’s intriguing or interesting. I mean, I feel like there’s a lot of people out there talking about marketing. Maybe this is because I listen to marketing so much. I mean, when you listen to the shows, do you feel like they’re saying something wrong or, or, I mean, like, you know, you want to do a podcast when you’re listening to shows and you’re like, I can do this so much better.
No, I don’t feel like I could do that better. Cause I mean, I’m no, I, I don’t feel like that cause I’m still, [00:51:00] um, I mean, cause I’m the one that I listened to a lot is perpetual traffic and like, those are just kind of high level ones for that. So. Um, so then is it something, something personal? Like, is there like a, is there like a mission you’re on to, I don’t know, go vegan, become more religious, take more showers.
I don’t know, whatever it is. You could talk about all those things. I say that, cause I would like to take more showers, but with the, whatever, I just end up blowing it off. I’m kind of tossed around like Southern Sabin nom thing, just because like, I feel like I kinda know like little cheap ways. Like that’s cute.
They money. And I was like, it would be really nice to have like, here’s your five minutes financial tip to listen to in the pickup line. Um, so I thought that would be really kind of [00:52:00] just cute where I could be like, Hey, you know, meat’s expensive right now. Um, here’s one of the ways that you might be able to start saving money on me, get to know your meat market person, get to know them.
And when they mark their discounts down, ask them to start putting it aside for you. Suggestion, have a tick-tock channel and then export to audio. But these big green, you could become a huge on Tik TOK with that shit. The money ones are huge, huge. Any money saving tip. Now making her nervous. I can tell I’m a marketer, but you have you been on it though?
Oh, I had like that one weekend that all of a sudden you’re like, oh my God, it’s dark outside. How did that happen? Yeah, happens. I mean, it does have one. Yeah. It’s one o’clock and now it’s like seven. Okay. So try and avoid that. By going on there and search do [00:53:00] hashtag money tips, hashtag saving hashtag and find the people who are doing it real uncomplicated.
Like you, your, you know, your face, here’s how you save money. And then when you say meet, you know, picture of the ground beef, picture of the butcher picture of whatever with your tip, boom, boom, boom. You’re done. Like, I think it would be, I mean, you know, if it’s three minutes or under, and then once you explored the audio, I mean, imagine all the beautiful content you would have.
So many places you can do it on Instagram. You could do it. I mean, I dunno if that’s something that you want to do. See instantly I turn everyone into an influencer the second day telling me they want to do something. I’m like, here’s how you’ll make a million dollars. Um, but, but it’s true, but I actually do think it’s true.
Cause Tik TOK is one of those things where like, they, they pay you to do content. If you can consistently get 10,000, um, um, views on a video, they will pay you X amount of dollars for those views. [00:54:00] I used to. So like, I was like an influencer on there for like two seconds because out of family of foxes move into my deck.
And so I took videos of them and put it to funny music. And then all of a sudden it, like, I don’t want to say it exploded like other things explode, but like those videos got a lot of views and they moved out the foxes. And so I have nothing now, so, but had I been able to continue that. And, and join the tick-tock creator program.
Like I’d be making like a couple thousand a month just like continuing to make content because I’d have so many followers that they get X amount of views. So you get paid to do it. It’s weird. Right? I’m rethinking my life career now. I mean, elder millennial, like Tik TOK class. I’m sure there are, there’s a tic-tac class on Skillshare.
Okay. Okay. That’s. ’cause after, after I saw you guys recommending it, I went on and went, okay, what’s this chick talk thing now? I mean, I [00:55:00] don’t want to just, I don’t want to discourage him from doing a podcast. This is a fricking podcasting QA. So like, I don’t want to know, because if I’m doing five minutes, might as well create the video con, this is what this content will make you a fortune on tic-tac and podcasts are hard to monetize.
So do both have your podcasts, but make, you know, but like see if you can build it on tick-tock. Cause anything having to do with monies is instant gold on there. Especially if you’re talking to parents, because I don’t know about you guys, but like, I don’t know for sure. Where does, why does my kid eat so much food?
Like stop, get a job to feed yourself. Cause I can’t keep up. It’s weird. Isn’t it like when they grow warmest amounts of food? No, he’d still like, get, I still get the shovel out and just start. All three of my kids eat. So eat so differently. They are all the, I mean, my daughter didn’t eat like a bird. My [00:56:00] son, my other son would like be hungry at the weirdest times of day.
And then this one likes to eat like as a hobby, like the last one is just like, everything is so delicious. My favorite thing is eating like, and he may have like a, he may have like a more sensitive path as you can also smell things that other people can’t spell. My husband’s like that too. Um, so it may be that some people are genetically predisposed to like taste testing things in a different way, you know, then other people like they’re very sensitive to this or that.
I don’t know. All I know is it’s so weird how they, how they. All think of food differently. Like none of them thought of it as sustenance either. It was always a hassle except for Isaac. Who’s just like, what can I eat next? No, we took him for Peking duck for his birthday. And he was like, that’s the best food I’ve ever had in my life?
What kid needs picking duck? I don’t eat duck. I eat like a child. I don’t eat duck because it’s plaques [00:57:00] like that. It’s a weird, yeah. There’s certain things I can’t eat veal. I can’t eat veal. I don’t eat. I mean, I try not to. I mean, I guess I’ll eat lamb, but it has to not taste like lamb, which is weird. Um, you know, because I’m like, I’m sensitive.
Um, anyway, this is way off track anyway. Um, but back to your, your Southern, I think that’s such a good idea. And if that’s the kind of stuff that you are. If you find yourself doing it over and over and over, and you end up telling people these tips anyway, like you have a group of people where you’re just like, Hey, you should use this coupon.
Or, Hey, I found this today. If you’re already doing that, Jen, then you should totally, you should totally. I worry though, like, cause so, you know, like on Tik TOK, I didn’t, didn’t see it on Tik TOK. I read a news article because that’s how this elder millennial tick cost. But it talked about like the like food tips at like McDonald’s and how you can get like cheaper breakfast.
And I was like, yeah, I already knew that on the app, you just order the side of [00:58:00] a, with the sausage biscuit and all of a sudden, then you’re paying a hundred, you know, a dollar 40 versus the two 70. Right. And so, but then like that what’s locked out of the app, like, oh, McDonald’s got mad about like, like if people say it’s like, that’s a good thing.
Like if all of a sudden a business changes because of those type of tips, but like, like on the taco bell app, you can add like a black bean on the side when you’re adding a burritos. So they usually charge like a hundred or not a hundred. I keep saying that a dollar 29 for it. Or you can just add it on the side for 35 cents.
And it’s a, yeah. My daughter loves black beans. So we that’s, what we do is I get a burrito and I request him. It’s like, but if I start saying that and then people start doing that, then I know you won’t do me a favor. Um, similar Chanel, like write a list. It’s like a one word list of [00:59:00] all the little tips, you know, just do taco bell at beans, taco bell app.
Right. You know, McDonald’s this, you know, do grocery store food apps, travel, anything you can think of, just make one, a quick list. And that will be, you know, because then that should inspire which ones would be better for video, how you’d be able to do like a 32nd thing on Tik TOK. Cause you’ll have a list then you can categorize them.
You can do series or I’m sorry. I keep hitting my mic. I mean, I think it will, I think it will help you get started. I always do a list when I, uh, you know, when I want to start a show, like, because one thing about a podcast is mostly, we’re just like, well, what the hell would I talk about? But you actually do know a lot of things you could talk about.
You just haven’t sat and thought them out yet. So I think that’s the fear is that if I start going down this road, I will, I only have one episodes or will I have more. So what, at least you tried it topics, just look at Pinterest [01:00:00] drifting. Mom always use other PTs. I mean, why not just go, what are some saving tips and then use those they’re not picked up.
Yeah. And then, you know, um, what’s her name? Gretchen Rubin has got this little segment. She does, every other episode is a little happier and it’s just a short little snippet and it’s like less than like two minutes and it’s super popular. So it would be so cool to do it with that. Something like that. Oh little tips on being happier.
Yeah. Yeah. A little happier. I follow. I don’t miss an episode. I love it. I have this book called the happiness equation and basically like you can let you know, certain things will give you points. Certain things will take away points. For example, forgiveness is two points towards your happiness call, but binge drinking is minus five points.
Oh, [01:01:00] shoot. That explains a lot then. But if I was Gretchen Rubin at these are all episodes worry. Post-traumatic stress. Comparing yourself to people love marriage, kindness, divorce. Like I can go through the whole thing and do my own. I can check out some of the old books, like the library about finance or like saving money and then adapt that to more modern strategies.
Then all of a sudden I could say, okay, well obviously we don’t clip coupons any longer, but if you’re a McDonald’s reward member, you can build your rewards. And then all of a sudden, yeah. Yeah. Tell me how to take advantage of all the thousands of rewards programs that I am involved in. Yeah. We’ll let you roll up.
That’s my favorite money saving tip. Some banks will let you round up and then they take the change that you have from that rounding up and they put it into your savings account. [01:02:00] I’ve got over $600 in my savings account from that for two years. Right. Rakuten is, um, you know, do you know about that? It’s like this Google, it’s a Google Chrome extension where it pops up.
If you’re on a site that will give you money back cash back. So, so like, for example, if I shop at Macy’s will be like 2% cash back, I’ll hit it, it refreshes. And then whatever I buy, I get cheaper. I mean, you know, I don’t know. I’ve probably gotten a hundred bucks a year, but still it doesn’t double. Yeah.
Anyway, this is a great idea. I want to see branding and four episodes by Monday,
but seriously though. Well, no, I actually I’m on vacation next week for the very first time. So that’s kind of why it’s been, and I have, I have like another four vacation days that I don’t even have scheduled that I have to burn by the end of the year. And I’m like, I wonder if I could just bust out here, you [01:03:00] know, at night and just the, we did 25.
Yeah. Yeah. This is a great idea. I can’t wait to see the results. Thank you guys for coming. I have to go grab Isaac before I’m late. So I’m sorry. He’s thank you for your help. Yeah, there’s so much. Love seeing you guys have a great wine. Happy Thanksgiving. If I don’t see you, so feel free to email me. If you have any follow up questions, especially you tick tock,
tick tock. Bye guys.