11-18-21- Traci’s Coaching Call- Interns and other podcast support, networks and opportunities to monetize.
Jacqueline. I am saying. I’m so happy to see you. I was literally going to email you today. You were on my list of people to check in. Oh, I’ve so missed this, but I’m so glad I made it back today. Nothing else on my calendar and the hopefully going forward, I can get back into the habit. Well, we have share missed you so much.
And I don’t know if you had a chance to listen to the. Replay of the call that was after the Xi podcast lab, but it was a complete and total Jacqueline Love fast. So if you have not listened to it, you need to go back to that. So you can just feel so supported and loved. I know it’s totally on my list to do both Tammy and, um, but Tony and, and, and Charlotte told me about that and had reached out to me.
So I started appreciating. And yeah, I think I I’ll, I’ll do a little holiday indulgence and listen to it. [00:03:00] Yeah. That’s the kind of call you want to, like a day, like you’re feeling down or frustrated. Like you feel like you aren’t having forward movement. Just pull that thing up and listened to it. He’ll just be like, God.
So appreciate it. Oh yeah. Okay. So speaking of appreciation, we are going to kick off the call since we will not be having our call next week, um, due to the Thanksgiving holiday in the us. Um, so I’m always a big fan of expressing gratitude on every day, not just on Thanksgiving. And so I thought it would be really fun today to do a check-in word, um, around gratitude and, um, and just kind of center ourselves around something that we’re grateful for.
And so I will kick it off because, and I do hope that I tell you as much as I possibly can, how much this group means to me and how much gratitude I have for this group. But I really sincerely do. And I look forward to this every [00:04:00] single Thursday that we have these calls. So my gratitude expression is for all of the community members that show up when you show up on the cause it just means everything to me.
So thank you. So let’s share our, and that was not one word. Okay. I got it. I can’t do anything in one word. So I’m not necessarily expecting you to do the same, but you go one word or more on something that you’re. And you’d like to express gratitude around,
jump in. Hey, Jen, I felt like you were going to call on me anyway. So it was like all about, I was like I said, I feel like Jen’s about to say something. Um, I think I’ll put the word overwhelmed, but like overwhelmed with gratitude. Not like overwhelmed, like buried, um, like there’ve been a couple of things coming up this week.
Um, I went back to look at some things that I did in January [00:05:00] about not a resolutions person, but like intentions or like, you know, and not even for this year, but like in general in life and whatever. And literally everything happened. Um, even, you know, outside of the podcast, um, I have a couple people that I’m working with, but we’re working with some state senators in New York to write legislation that would get, um, Actually Charlotte, we should talk, um, that would get alternative healing covered by insurance for pain diagnoses, like unreal.
And part of it would be us creating a continuing medical education course around, um, Sort of like the bio-psycho-social approach to pain, the therapeutic Alliance and working with patients in chronic pain. And, um, honestly if somebody told me in January that this is what I would be working on in December, I would have been [00:06:00] like, you are out of your mind.
So like, I’m like overwhelmed by everything that has gone on this year. Like this community, the people I’m surrounded by like everything I’m working on, like all the things that. It’s unbelievable. So thank you guys. Oh gosh. I’m so excited to hear that that is phenomenal and I would never have taken you for a political advocate.
So, I mean, he knew, I didn’t know either.
Um, okay. And we’ve got Denise and the chat thing. That’s amazing. And it is because it should be not just in New York, it should be every, you know, across the board. Interestingly enough, there’s actually, so we’re modeling the legislation after Massachusetts, which has already passed New Hampshire is in the works right now.
Um, and then there’s also some states in the south that actually already have this stuff covered. Um, [00:07:00] by insurance, it’s actually really interesting way more than we thought, but this would also go a little further. Yeah. Yeah. Now tread lightly on judge in the south,
who else would like to share gratitude? Sure. I would love to. And then, hi. Hi everyone. And Jen definitely reached out to me on. So much in related to meditation perspective, beliefs tied into pain management, all that, um, oh my God. Meditation has only been around for. 10,000 years or so. Um, let’s see here, gratitude.
I, I, I’m really grateful to be able to see my, uh, family in New Jersey this year. We’re all meeting up there at my sister’s place. Haven’t seen them in about two years and everyone’s in good spirits. So that’s one I’m grateful for another year. [00:08:00] That that came and went. And, and most people here around me are safe and healthy, all that.
And, um, I think for this, this call, but this has been a nice, consistent piece in my, in my life and my week. And I’ve really appreciated it. I have learned. I think what I’ve, I’ve loved about the call and I appreciate so much. So I’ve learned so much about the different people in this group and how, just how people are doing it.
You know, they’re doing life and podcast seems to be one element, but there’s another piece that just seems to be people are doing their life the way they want to do it. And podcasting as an expression of that. And I love that. Tracy. Yeah. You know, so true. Everybody on this call is just always so amazing with whatever area that they’re focusing on, whether it’s personal or professional growth and it’s, it is phenomenal.
James. I’m so glad you [00:09:00] pointed that out just to like, feel all the energy of everybody’s forward movement on a weekly basis is such a gift and it’s contagious, which I love. Oh great. Who else would like to share some gratitude this morning or this afternoon, depending on where you’re located? Well, I’ll definitely give gratitude for my leg.
Having seen my poor husband is the use of this one, like, and such a celebrity coverage. I’m like, I’m grateful for my. From my health, you know, cause I wouldn’t be able to do everything without that. So really grateful for that. But also I think, uh, you know, I feel like I’ve got more direction and hope than I’ve had in a long time.
And that comes from having a vision and having the tools. [00:10:00] The processes, and this is why this group is all part of that. Just knowing. That you’re not alone, but it, but it’s also just, there’s so much good advice. There’s so much support. So, um, yeah, I’m looking forward to next year, be in January. So I don’t care about the aging, but I’m excited for it to be like a year of intentional growth, I suppose.
Yep. Very well fed. Okay. How about you? Sorry. Yeah. Um, so the word that came to mind was freedom because I am grateful for the freedom that, um, being an entrepreneur brings to me. And this podcast is a very big part of it. Um, fun geeky fact for you. I found out in looking at my analytics, my podcast as re.
Um, 100 countries. So [00:11:00] I realized that there’s a 195 countries in the world. So my podcast, that means that at least one person in 100 countries has heard my podcast has heard my voice that blows my mind. That would not be possible with that. This podcast platform and the courage to step out and do my own thing and be creative.
So the freedom that comes from, um, you know, just all those things is just something I’m very grateful for. Um, that’s amazing. So, um, a hundred. Right Noah, over 50% of the world. You put it that way, the marketer, and they can’t help it. So over 50% somewhere has heard your voice. And that is the beautiful thing about podcasting.
I love it. I have to also assess finally that Decklin is on this call. I want to show a little special [00:12:00] gratitude because the episode that, um, you were on my podcast, but I’ve been waiting to say this to you. Um, people have been reaching out to me. Crazy. Um, absolutely. Uh, from the time it aired and it just it’s like a trickle effect because it’s almost like you’ve opened up Pandora’s box with, um, burnout conversation within public health that has spilled over into multiple meetings and it’s just really come up.
Um, I had a client reach out to me. And she, my goodness, she wrote this long, long, long paragraph. I’m gonna try not to read all of this. I’m just gonna send it to you and share it with you, um, privately. But I just, I needed to just let you know, I was really grateful because if it hadn’t been for this group and the meeting and I wouldn’t have even.
Gotten to know you and the connection that we have to even bring you onto my podcast, then share that with my community. So a lot of gravitas, a little overload with gratitude right now, but, and you can never be too [00:13:00] related with gratitude, not even a chance possible. That’s all it. I, I really appreciate that.
And yeah, it’s helps me connect with that community again, too. So really, really grateful for that. Okay. Yeah. So who else would like to go share some gratitude? And then also let’s, let’s kind of transition into wins too, because Hey, let’s just get all the good stuff in. Um, I will volunteer. Oh, hold on. Give me a second.
Okay. All right. I’m here. I exist behind the camera. Um, but so my gratitude, um, is kind of combined with winds, but I just, I am so grateful for. The whole sheet, pod casts, community, including [00:14:00] these, these calls. Um, I tapped in about six months ago, I guess now and now as a result, I actually have, my podcast started.
I actually have episodes recorded. I’m actually doing the thing and loving every minute. So I am just really so grateful. So definitely. And that’s a part of the wins. Like I am a head and I have a list of people who are, have been invited and who I’m doing recordings every week and just staying ahead of it and really enjoying it as well as being a guest on other people’s podcasts from people I connected with that she podcasts live and just everything.
So. Yeah, that’s amazing. So tell us how many episodes you’re in now, because it’s been so fun to watch you just hop in and launch and just take off. Well, there’s, there’s, there’s three E up, but [00:15:00] I’ve got like five or no, I’ve got six in the can. So I have ones that are waiting, like fed or scheduled. Let’s put it that way.
So yeah, so I’m, I’m, I’m much further in than, than way before, so yeah, but I think. About four others still scheduled. So every week I’ve had at least one more like two or three scheduled, so that I’ll be well into the new year, within the next couple of weeks. So yeah, that that’s got to lower your stress for sure.
Yep, absolutely. Absolutely. Hey, well how about some other wins? Anyone want to check in with the progress update?
I’m up to 1000 downloads. Oh, congratulations. And you just launched when, uh, started September, middle of September. I think it [00:16:00] was. Yeah. And so I’m on episode 10, I think this week 10 or 11. So. Season one in December and do a little season wrap-up I had someone else do a season wrap up and I was like, that’s sounds so great.
So I’m kind of excited. And then I’ve got season two recorded. I did it in a big batch. I can’t quite cope with the weekly that Denise is doing. It doesn’t work for me. So that’s why I missed a lot of calls too. Cause I was kind of batching it. So watching. Yeah, it’s recording. So I’m excited. I’m I’m enjoying that PO no, that’s fantastic.
Definitely. So Jennifer, would you like to just check in and say hello, anything you’re grateful for, or just give us an update? Um, we did a massive [00:17:00] podcasting thing or pub recording day on Monday. We did like six episodes on Monday. Oh, no wonder you’re 10 tad. Luckily I’m not the person that’s talking. Um, that was way too much, by the way, I burned them out on the fourth episode, you could just tell that they were done.
So I’m not going to do that again. We ran into scheduling situation, so I was forced to do that, but I definitely thought the three to four was a good mixture. For if you guys don’t know, I have two hosts, I’m the producer that does it. Um, but also we were talking about holidays, so it’s all my holiday content.
So they kind of getting bored of, let’s talk about Christmas trees and this and this. Um, I will say the one thing that I’ve learned that works really good now with my hosts is to bring a guest that they do not know. Um, because when they’re having conversations with people that they have dinner with all the time, or they know.
I mean to them, it’s just, you know, they don’t ask questions, they don’t become inquisitive. [00:18:00] Um, so the people that I brought, like there was three of them that they’d never met before. Um, and it was creating some really good content. So, um, I guess that’s my win is that basically for the rest of the year, I have everything recorded.
Um, and I have now I just have two more that I have to send to the editor. Um, so I have to listen to him and create the auto sheet and everything. So I can take a break, I guess, for awhile. That’s great. Now, remind me your, uh, the podcast that you’re working with is, uh, an attorney podcast. Correct? Did I remember that?
Right. Um, but it’s not attorney related. So it’s just asking questions about life topics. Like this week. We did what to ask when you talk to a florist and when you’re ordering flowers and which we found out, there’s a flower mafia in our town and people will destroy other people’s flowers. If they find out, like if you’re new in the industry and stuff like that.
So it kind of created some interest. So, um, oh, I guess [00:19:00] seriously hurts my heart. That someone would destroy flowers. That Jana was like, it was a casket lay. How, and I guess what happened is they went in the night and they sprayed it when they were delivering their flowers, they saw somebody else did it.
And they actually like sprayed and the flowers were dead. Like, so there was the dead body with the. That just sounds like a really bad sitcom.
Um, but that was actually my lead in to, so what we do is right before the music, I find like kind of the funniest topic and that’s like the lead in, it was like group it’s kind of weird. So the other one was just this morning, I met with our local calls. About getting an intern for our office. And I mentioned social media because that’s been my struggle.
And, um, they were like, we, our social media, our communication people struggle trying to find internships. Um, so we got nine for you right here. [00:20:00] So they’re like, yeah. Um, and they could come and start doing your video editing too. Um, and they could start creating content and they have a senior project every year.
That they don’t have enough people to actually, so they’re creating just senior projects instead of working with a business. And it was just like, um, yes, please send them all. Where is it that you live? Because, Hey, we don’t want to order flowers from there, but what town do you live? Uh, it’s Paducah, Kentucky where Sammy’s husband’s from.
But, um, yeah, but, but that being said. Um, you know, if you do live in a community and it is a smaller college and I am in a smaller town, but I think that was an interesting resource that I think maybe we don’t think about tapping into, but I just called the academic Dean and said, Hey, I’m looking for an intern.
I met with them today. Explain to them what I needed. And they’ve said, yeah, well we know exactly who the person is. I know that they have students that need it. Um, [00:21:00] and I’ll get you in touch with them. Wow. That’s a great, and I’ve been there. I would imagine. So Melanie’s question is what majors are looking for those projects?
I mean, I think any in the communications departments or journalism departments, definitely. But in your case, Melanie, it might be interesting to get somebody who’s savvy in that area, but from the health and wellness space, that could be very interesting too. Like if they wanted sort of a dual path. To be able to learn from your expertise so much.
Well, the thing is is if you’re going into marketing, you need a portfolio and you need experience. And if you don’t have experience, they won’t hire you and you can’t get experience. If somebody doesn’t hire you. So it gives them an opportunity to really say, this is what I did with this business or this brand.
This is what I created. And here’s what that visual looks like, that they can use to get a potential job.
Yeah, I’ll just say I did it [00:22:00] once with some, uh, or like what’s part of a, uh, uh, some Tulane university students class, like a project, and it was not a great enough experience for me to do it again, but let’s just, just kind of why I was like more curious, like, you know, how to ask more specifically within the university for what I want
I on. Not at all a majority of my business with interns. Um, so PS, I am open to these people if I send them my email, the new semester starts in February. Um, but they require a lot of handholding. Like they require training and then they require hand-holding throughout the week, like between myself, my VA, um, We meet with them every other day in some capacity.
Um, [00:23:00] so it’s, it’s a lot like the they’re not the dump and run kind of stuff. So what I’m hearing you say, just kind of translate that a little bit is that the pros and cons are that you’re having access to the internet. They’re having the ability to build up their portfolio and engage with true businesses versus just a senior project.
Um, and in some cases, if they’re getting school credit, you don’t have to pay them. Or if you are paying them, it has a tendency to be a lower amount than a trained marketing professional, so to speak. But in exchange for that, you’re giving up some time of your own time to manage them in a more, um, one-on-one basis, which.
Mentor give back role. If you have the bandwidth to be able to do that. And then the payoff for you is that they get the work done. I would imagine for me, the most frustrating thing would be is that once you’ve got them, like [00:24:00] really like trained and good to go and ready to like operate on autopilot to the best they can, then their semester’s over.
And then you have to start all over again, which, yeah. So in the beginning, I had three months semesters. Now I’m at four for exactly that reason. Cause it was like, by the time they were, you know, up and running, it was like, oh wait, bye. Um, so now I do it in four months and I also have them overlap. So the new team starts before the old team ends.
So they also help train each. In that two week overlap, but yeah. Okay. So I’m about to throw in a shameless self-promotion plug right now, which I don’t do very often, but I’m pretty excited about this for you guys just to see it anyway. So I’m going to put the link in the chat. You can look at it whenever.
Yeah. But we just launched a, um, it’s in beta right now, but it’s gotta be live in January. And it’s called my podcast biz, which is a podcast manager [00:25:00] certification program. And one of the reasons why we launched a podcast manager certification program, I mean, it was a w. We employ several podcasts managers through producer podcasts as our client success coordinators that work one-on-one with our forest service clients.
So we were literally having difficulty recruiting and hiring for this particular position. And then we saw a real need for it and the industry overall, because there aren’t any, there are a couple VA programs focused on podcasts, but there’s not a podcast manager certification program. Degree of which we are, uh, we have created.
And one of the things that we’re hoping that will happen for these, uh, students that are not students in terms of the college, but the people that are going through the certification program is that they will, uh, we’ll have a platform for them. Identify and hire from the people that we’ve certified, but [00:26:00] also, um, if you are like an employee, if you have a business and you want to put a podcast manager in place for the business, or, um, even if you are launching your own podcast and you just really want to go through like all the crossing of the teas and the dotting of the ads, which I would imagine after you got certified, you’d probably just hire somebody to do it for.
But you would ha I think it’s also really good, especially kind of circling back to this intern thing. Um, being, going through the program and getting all that great information then allows you to be able to train a person in a way that’s really great too. So we’re super excited about the program, sorry for the infomercial, but, um, it’s just something that I think is going to be a really nice.
A really nice addition to the podcasting community to have really good, strong, vetted podcast managers out there that we’re using all of our internal systems to track how we train our internal team. We’re [00:27:00] cutting that out there so that people can have access to that. So we’ll keep you posted, but, um, would love for you to just check out the site.
Yeah. Um, it’s still in beta two. So if you find a typo or anything like that, feel free to let us know because we will be happy to edit it. Um, Hey Jayden, Tracy, how are you? I’m great. We kicked off the call with, um, sharing something that we’re grateful for and that’s the Diana joining us. Uh, we kicked up the car with.
Something that you’re grateful for. So if you want to turn it on that or when or a question where we’re at that phase, but we’ll take it off. Well, um, I am grateful for the fact that you might be able to answer this question. Um, okay. Judith always brings the pressure expressing gratitude in that. Okay.
Let’s see if I got it. Let’s go for time management purposes. So I was reading in a [00:28:00] podcast business journal, um, a couple additions ago about audio, boom, launching an advertising marketplace. Do you know what we’re talking about? And should we all be registering for. Oh boy. Yeah. You know, I don’t know how to answer that specific question in this moment.
Um, I would definitely open up the floor to see if anybody has any additional experience with audio. Boom. And then maybe Sammy can do a little homework while we continue the call, and then we can circle back to that. Um, because, um, I’m not as familiar with them, but, um, so. There are, I will say this though.
I’ve been in several conversations over the last two weeks with, um, companies like wave and Lipson and blueberry and have headline or not that I’m endorsing this t-shirt. Um, so, um, a lot of that, especially in [00:29:00] regards to some of the hosting platforms, lips and blueberry Buzzsprout, um, And this marketplace concept is coming up very consistently across the board.
And so I do know that it based on you bringing up that question based on the conversations I’ve been having with the industry leaders, the last couple of weeks, I do feel like that this marketplace concept. Getting on more people’s radars. So I don’t know if any body has had experience with that. Like what that looks like.
Is it a, I feel like it’s not necessarily like a network of podcasts so much as it is just a place to be able to find director resources and things like that. So some of the ones of the industry experts and leaders that I’ve been talking about, haven’t launched it yet. They’re just in the process of, of creating it.
Putting it together and what works best for them. I know for us, when I was mentioning my podcast is we [00:30:00] are going to be rolling everyone over into a professional podcasters association. So it’s not necessarily it’s, uh, there is a national podcast association for podcasters, but what we’re creating is a professional podcasters association for people who work within the industry so that it will ultimately be a marketplace to either.
Um, find someone to hire or be hired. And I think that seems to be a trend that’s evolving in 2022. So we’ll keep paying attention to that. Okay. Um, I have to read this again a couple more times. And you know, when you print from, um, PBJ, they cut off the right. You can’t get the whole sentence. And I keep forgetting this when I, when I go to print out.
But unless I haven’t read this correctly, it looks like it’s podcasters and advertisers kind of meeting. It [00:31:00] looks like there’s two lists and you can. You can network with each other. That’s what it looks like, but I’ll read it again. I just thought this was an interesting growth step in the industry. You can totally tell that Sammy’s doing a little bit of research right now.
So, um, yeah, that’s what I say. What same thing is it looks like they have hosting as well. And that’s what I think is happening with these hosting audio bin was not one of the. Of the platforms that I talked to in the last couple of weeks, but it was primarily the pod cast hosting, like the Libsyn’s and the blueberries breastfed, et cetera, that have been talking about this marketplace program.
So I think it’s all obviously these, so what I don’t know is if you aren’t hosted on audio, boom, are you able to sign up and, um, oh, what’s audio, boom. Then.[00:32:00]
Well, that’s what you were originally asking about signing up for, but what I thought audio boom was like an agency that was now putting these two entity groups together, but it’s audio Buena hosting platform. Yeah. Okay. I didn’t know that. But Sammy, what do you want, what have you found out so far? Let’s let’s get away from, so it’s looking, I’m looking through all of the different tabs.
So it says they have podcasts, advertisers hosting. Um, so with the podcasts, there’s like two different sections of it. And there’s like their creator network that looks like it’s just a network. Like you were talking about and you just create your podcast on your own you’re in their network. The audio, boom studios is says podcast created by audio booms studios.
So I think that might mean that they’re recording with them and all of those ones have like the [00:33:00] audio boom on the. Um, episode covers and everything are their cover art. Um, but then they also have advertisers section where it says, um, they’re a global leader in podcast advertising. It sounds like, um, they select the best shows and hosts for your brand, or you can build campaigns.
So I think it’s, if you’re in the network, then advertisers can like come to the network and they. Kind of, um, get you hooked up with a advertiser that works for you that way. And then it says they have hosting too, and it’s just so starting new or already have. Same thing. So I definitely think you’re going to start seeing this a lot more with your individual hosting platforms.
That’s what I think the big takeaway is is that they’re creating more and more opportunities for podcasts to be monetized because everyone is wanting to have clients retention, stay with them. So they don’t want you to relocate platforms. They want you [00:34:00] to continue to keep podcasting, not only just on their platform, but keep podcasting in general.
The takeaways from the conversations that I was having is that they’re really, um, digging into trying to establish waves that are keeping them, uh, having their users. So the people that subscribe and pay for their hosting on their platforms to keep them from pod fading and to keep them from, you know, signing up and paying for six months and then going away.
So I think, again, that based on all of that, Um, that’s going to be the chance. So great question. Glad you brought that up and we’ll just, and we’ll just keep working. And if, as you work with other hosts, let us know what you found out, but that’s, that’s kind of the, I think a really good way. Advertising for podcasts.
Um, you know, right now all the agencies and they’re considering podcasts to be influencers. We’ve talked about this before, but I just want to reiterate that as a podcaster, you [00:35:00] are. Chatting over into the influencer category, whether you have a mighty group of consistent, you know, a smaller audience, it’s a mighty group of engaged listeners or up to having thousands of downloads.
Um, they’re really paying attention on a micro and a macro level of how podcasters are connecting with their audience. And then as a result of that, how the brands can connect with the host. So the host can connect with the audiences, which is one, one of the things that we have talked about a lot on this call, but I want to take this opportunity to reiterate it is that this is why creating ways to communicate with your audience outside of your podcast itself is going to become even more important because once you can show that.
Have a newsletter of following and as your social grows and as your audience grows, those become bundled opportunities that [00:36:00] advertisers are really, really interested in and touching the different pieces and places that your audience engages with you. And, um, and I know everyone’s, you know, stretched in terms of bandwidth and really doing everything the best that they can, but just don’t lose focus on how important it is to put in ma put measures in that you can communicate with your audience outside of the, um, the download itself.
So. All right. Diana, would you like to share something that you’re grateful for since this is our last call before Thanksgiving? I just wanted to have an outpouring of gratitude. Uh, yes, I’m sorry. I missed the first half of this, but, um, I’m always grateful to be able to come here and to hear from everybody.
I know probably everybody said it previously, but I just love this community so, so much. I’m grateful to everybody here. Um, This week. [00:37:00] I, um, was able to connect again with Judith and it was so much fun. We did another podcast on the real Housewives of Beverly Hills. It was such a fun conversation. Uh, she’s always such a hoot and a delight.
So, um, I’m working on editing it. I was, I’m hoping, still working on it cause I do everything on my own hair. Um, I’m still working on. We’d like to release it tomorrow, but if I don’t get it up tomorrow, it’ll be Tuesday by normal a release date, but I really kind of wanted to make it special and get it out tomorrow.
So we’ll see if I can do. But I’m just really grateful to her for, uh, coming back again. So I appreciate it so much. I’m kinda starting to see this guest co-hosting relationships start to evolve. You’ve been, you’ve been asking for months about what to do about your couch and like, there is such a thing as guesting guest code.
So, you know, regular parents. [00:38:00] Yeah. So it it’s been really fun. So I’m really grateful. I’m also grateful to Jen because she had also, um, guest co-hosted with me also. And so, um, I just, both of their support has meant so, so much to me, it really has, it’s lifted me up, uh, both of them. Have just inspired me and everybody has everybody here has so, um, but I’m just really grateful for this whole group.
So thank you. Thank you for that. Yes. Amen. All right. And so Jen, you have a question about paid promotion. But I probably am asking you while you probably are eating your lunch or turn your video off for a pretty good reason. Like maybe you went to the ladies room. So when you come back, I’ll be back. I’ll be back.[00:39:00]
All right. Um, does it okay, Jacqueline, you have a question about YouTube. Okay. Let’s go on with that one. And then when Jen comes back, we’ll circle back to her question. Yeah. I don’t know if you guys have discussed it here and you can just point me back to an older, um, recording, but certainly I’ve seen discussion on the sheet podcast, Facebook about transitioning to having some content on YouTube and, um, a fellow, uh, public health person.
I was speaking to in Australia a couple of weeks ago, said her like business course was telling her to, to focus on YouTube. Too. So I was wondering what folks were doing and any ideas and suggestions. Well, we had talked about it a little bit, but I just don’t think that, um, you can, I mean, it’s a distribution platform and I think innovative ways to utilize it is always a good refresher reminder and new information for people who are listening to the replay or, or weren’t on the calls that we talked about it before.[00:40:00]
One of the things that I’m going to start. To answer. Your question is a huge success story that actually occurred between Diana and Judas collaboration that they did, um, when they vary, when they did, I guess it was the first podcast that you guys did together, wasn’t it. And, um, it had to do with one of the real Housewives divorces and.
So Diana uploaded just the audio gram, not, I mean, I, I don’t know if you did the full upstate too, but the success story was that she uploaded her audio gram on that episode to YouTube and it got 9,000 hits the first, like the first day. I don’t know where you got staying with that now, but that’s such an amazing success story.
Um, Uh, Charlotte. Yeah, I have, I was going to mention I about maybe two and a half years or so ago maybe. Um, someone said, because I chose the thing, it’s a distribution platform. I just started, I [00:41:00] use Libsyn. So I’ve just started ticking the box. Cindy schedule and go to my YouTube channel, which I don’t send people to my YouTube channel.
I’ll never say follow me or subscribe to my YouTube channel because I don’t, I just use it as a discovery platform. And I figured I just started sending the episodes there. Um, I have somewhere around 400 subscribers and people find my package. From, I have given it a no love, just, I just send those automatic things out.
People have found the podcast. And in the last, I don’t know, several months when I get to my discovery calls with clients always ask. So how did you find me? And several times people said, I first found you on YouTube. And so, because of that, I’ve just decided that I need to start really building a strategy.
So I’m now going to start investing some more. Effort into actually putting better, um, you know, a little bit of a strategy, but I just started it as a distribution platform and it ended up actually helping people find the podcast. That’s [00:42:00] kind of my experience. Right. So I always say it’s the second largest search engine owned by the first largest search engine.
So if nothing else, if you want to upload it to YouTube and if you do use Libsyn and, um, you can have that direct integration, I’m sure there are other platforms that have that as well, where it just automatically goes and what it does. It’ll pull the episode art that you have associated with the episode itself and the full audio MP3 on YouTube.
We do for some clients, we, um, they request that we actually read format their, um, graphics, you know, uh, which is not part of our standard package, of course, but we do have clients that want a YouTube, like. The, the dimensions of the YouTube created as their cover art versus just uploading the square. But for efficiency purposes, if you just want to start with getting discovered and, and leveraging the search on it, then just uploaded our, our use the, [00:43:00] um, auto integration on your platform.
But I think, you know, circling back to these audio grants, um, and even if you don’t like some people will record and video, even if they don’t. Release the video, they just look like they’ll maybe record on zoom or something like that. And then they’ll have video, but they don’t necessarily release it as a video podcast.
You can create what they call shorts from those video clips. Or you can just use your audio grams as shorts. And, um, and I just, I mean, there’s just no better, no better way to say it works. Other than what happened with Diana and Judas episode with. 9,000 plus, you know, hits on the audio gram and that’s content repurposing.
Cause your audio grams go out on the other areas anyway. So it’s not like you’re having to create something separate. If you want to go full on, then you can create the cover image. For the episode and format it. That way. [00:44:00] One thing I will say is like, if you’re not doing the audit, if the auto integration isn’t part of your platform and you are manually uploading your episode, do YouTube, please make sure you upload your show nights and anything that has to do with the content like bias headshot.
I mean, not. But, you know, like any content key takeaways, like, because that is part of the benefit of that platform is the discovery. And so you want to be optimized in your description. You can use hashtags, like all the things. And then Judith, you add a tip one time about your YouTube cover art. Um, that was about, you know, how to specifically put in the graphic.
Do you, do you want to share that again with us? It was in the banner. So in the banner, on your YouTube homepage, I was told by somebody who exclusively works with YouTube, that you should absolutely put the word podcast in that banner, because that will attract [00:45:00] and the title of the podcast, um, when it’s uploaded.
And there’s one other thing I can’t remember, right? Like it had 20, 21. Yeah, that’s right. And make it current, change it each year as the year changes. Yeah, but I mean, I, I really wasn’t familiar with how important the text and the actual graphic of your banner was. So that was really new information for me.
And so I think that’s great. Melanie says her vision to use YouTube is like 10 and O’Brian does for his podcast with some video clips or specific segments going there. And again, like, I do think that. You know, we talk a lot about the success of Joe Rogan and there’s a lot that led up to that a lot that he brought into his podcast from previous audiences that he’d built before, but his taking the very long form content that he creates and [00:46:00] putting it into, um, many, uh, episodes and using YouTube for that was hugely successful for him.
So. And it sounds like that’s what Kevin’s doing too. So good. Good, good, good conversation. Um, Jen, you said that you have a question about paid permissions, so really quick, by the way, on video, promoting your podcast, um, Instagram eliminated IGT. So make sure your videos are less than 59 seconds. Um, I am changing all of my Tuesday teasers to be real.
So trying to see how, you know, how that performs, but, um, anyway, heads up. So my question was about paid promotion of the podcast. So for example, right now I am submitted. My podcast, a lot to critics for review and to, [00:47:00] um, some podcasts, newsletters and stuff like that. One, um, had so many, you know, requests to be like a featured podcast in this newsletter that they now charge to be like the featured podcast of the newsletter.
And then. You know, they’re also like the ambience, right? So there’s a couple of weeks left to submit to the ambience. And I want to say that’s like $150 or something to submit this other podcast newsletter was a hundred dollars. And it’s like, what? Obviously it’s different for everybody, but sort of on a strategic front, on a timing front, like how do we decide when, and if these are worth doing.
Yeah, that’s an excellent question. And I really think there’s not a clear cut answer in terms of like black and white, because [00:48:00] everybody’s end game with PR is always different. Um, in your case, I think, um, like really? Okay. So in your case, like what would your end game be for the PR? Is it. Because if you’re paying to be the feature podcast and a podcast newsletter, is that really the demo that’s going to download and subscribe to your podcasts?
Like my gut says, it’d be nice to be featured in there, but if I was going to pay to be featured in someone’s newsletter and probably target the demographic of which. Listeners are drawn to more often. So if there is a place to put branded content within a health and wellness focus newsletter, or a nutrition focus, newsletter are meditation focused or, you know, um, premier fuck.
It’s like, I think for an investment purposes that I would. Probably allocate monies more towards the industry category newsletter versus the podcast or the podcasts or [00:49:00] newsletters are great. They’re so informative. They’re I mean, I, I obviously am a big advocate for podcast business journal moms, editorial board, as you know, but how many people that read the podcast business journal are really going to download.
I mean, they will that you will get some conversions, but in terms of like paying for it is where’s the ROI. For the awards. So that’s a little bit of a different caveat because a lot of, a lot of PR can be leveraged from being from winning the award. So then it’s like, it’s a different strategy in terms of.
You can then say award-winning podcast. You can, you know, recipient of the AMB and you can leverage that for higher profile guests. That is more of an investment in marketing in terms of being able to then Uplevel your PR game in general. So if you’re evaluating, okay, it’s like a hundred dollars to do the Ambius.
It’s a hundred dollars to be featured. Um, [00:50:00] in the newsletter, I think I would. And, and you were only weighing those two options. I think I would think about what’s what is the ultimate end game? Because being a featured podcast is going to get a splash for the day that it goes out or they, you know, in terms of, and I can really honestly speak to like, because I do have that feature that.
A weekly feature. I don’t get a lot of conversions from that. I do get like, within two days of the newsletter going out, I often get a lot of comments and people sharing and saying that they liked what was in the article, but once that’s gone, it’s gone. Right. Cause it’s a daily newsletter that they send out.
Whereas with the ambiance, if you were to win, that’s the thing it’s like, well, but I might pay this money and I might not win. True, but what if he did so that there’s just no real clear cut right or wrong, right. Or left, you know, it’s just like, you’re either going to go right or left with it. Um, but I think [00:51:00] in terms of paying for branded content to be featured, I would look at some of the newsletters that are more in the category of where your listeners are living, as opposed to other podcasters living.
Hold on. I’ll just answer this really good. Judy said, where do you find critics? So a friend of mine is the creator of great pods, which is a newsletter that is also based on critic reviews. So he compiled the list. I’m sort of testing this list for him. So once I know who responds or what sort of traction, what’s everything like.
Other one that requires payment is on that list. So I’m sort of going through, I’ll send you guys the list once I figure out what’s happened. Yeah, that’s pretty awesome. I mean, that’s, that’s a great resource to tap into. And then, you know, if you’re, if you’re looking for PR and a budget, like this can be, this can get annoying, but don’t forget about help a reporter out because help a reporter out, um, does have [00:52:00] podcast specific PR opportunities.
It’s just that you have. Filter them. So if you have a virtual assistant, that’s pretty amazing because they can read through them. Um, one thing I can say for you guys for sure, is that when I get them, I will definitely pass them on to you. Um, but I’m not a hugely reliable source on a daily basis for that, but I do the best that I can in terms of we have a specific.
Press opportunity that we come across. Um, also sort of a one-off, but not really in this category, pod Fest, uh, for the, uh, tan, I think no Orlando, um, which is in may is they have their speaker submissions open already. So if anybody needs the, um, speaker form or the submission form for that, uh, we can pull that up.
Uh, let’s, let’s go to the chat for people who are listening, not watching and looking at the delay. Let’s see. Um, and circle back to the audio gram. So Diana says for [00:53:00] clarification on YouTube, we had 8,500 views on the headliner audio. On the real Housewives of Beverly Hills over a few months after the reunion show aired, it went up past 10 K this week.
It is up to 11,400. This is a one minute audio clip with a montage of graphics. I mean, that is so freaking rockstar. I just, I mean, so it’s that. And then I w I don’t know specifically how the album. Algorithms work, but I do know, like after you break five and then you break 10, like it, it continues to be accelerated.
Um, so you’re probably going to, now that you’re at 11 four, you’re probably going to even see that Braz more. Um, oh yeah, go right ahead. That does this is this break. Are you noticing a difference in listeners of your podcast as a result of this? Are people coming to your podcast or coming to your, reaching out to you?
Um, [00:54:00] I hadn’t seen an increase, but I have noticed that people are listening to at least that one, that one specific. To be fair to the re to the results. The first 9,000 didn’t have the link to the share. Right? Like it didn’t have the link to the episode, so, right. So from 9,000 to 11 for, right, right. If you had the link to the episode in there, so you’re seeing.
Basically seeing an increase because they can then like, from the audio, grant-making go straight to that episode. So I would say that, that there is definitely, so that’s what I wanted to know. So you’re seeing people, more people listening to that episode. It’s actually they’re coming from YouTube and actually listening to the episode, right?
Yes. Okay. Okay. Okay. Such a great testimony. Let’s see, making sure I’m not missing anything there to chat. Jacqueline says, holy moly. That is amazing. Can you send me the link? [00:55:00] And then the links in YouTube? I mean the links in the chat. Okay. Melanie, I have to jump off for clients. So grateful for tracing this community.
I’m also grateful for the clarity I have received this year after being knocked down by other. My new personal mantra is get your glam on stay tuned. I love it. I wish I could have read that. Also. He was still here. Um, Jacqueline and other podcasts where I met found speaking at podcasting events helped increase her audience because she thought podcasters are more likely to share.
That’s a great perspective. Um, and then Denise have to head out so glad to see and speak with everyone today. Have a happy Thanksgiving, see you in a couple of weeks. And Jen, will you send the pod Fest speaker submission list you? Yes, I had it pulled up. I don’t know if I can find it pulled up the site for, you know, and I don’t see [00:56:00] where it says submit to speak, like the way like.
Podcast movement has it right there. I only see where pod Fest is talking about sponsorship. Um, okay. I think I have it. Hold on one second. Expo submission. Here we go. Hold on one second. Yep. It was in my browser history, so, um,
okay, so it’s possible. Check this link it’s possible that it may be pulling up mine already filled out, which there’s nothing in here you can’t see, but fast versus podcast movement versus all of the crazy infinite now podcast conference. Yeah. So this is going to a Google doc link, but when you pull it up, I think it could be mine that’s filled out.
So let’s see if we can. Find a version of it. That’s not me with it filled out[00:57:00]
it. Did somebody want to click on that? And it’s making me log in. Cause it’s opening it here. Let me do it in a different browser. Cause it’s making me like log into
and I can do a quick search one more time and just see if I can get a differently.
No, that works. It works. Yeah. This is the one. Oh, good. Yay. Um,
okay, now I’ve got to get back so I can see everyone before we say goodbye. Um, let’s see. Okay. Does anyone have any other questions? We’re right at the top of the hour. And, um, once again, just lots of great information covered. And I do wish whether you’re in the U S or not in the us, I do wish you a happy Gratity day [00:58:00] on Thursday of next week.
And we will, oh. In the office hours super quick. Um, the office hours are on a. Dave this week. I mean, this month, let me look. Um, well they’re not on a different day, but the last Wednesday of the month of November is the 24th. And so normally it’s a little bit late. The office hours are a little bit later.
I know the day’s almost full, but there are a couple of slots open. Um, Sammy, you want to just pop that link in really quick? Uh, Yes. And Lipson is having a webinar on ID real. So with that new information, it will be really interesting webinar to attend. So if you have a chance, um, I think you could probably find that I think the link is actually in the podcast business journal today, and then that’s the office hour links.
If you haven’t signed up and you want a 15 minute, [00:59:00] one-on-one, it’s going to be a Wednesday next week, and then we’ll see you. In December. Is that right? Oh my gosh. That seems so crazy. Okay. Well, love to all talk to you soon. Bye.