11-19-20- Traci Coaching Call
Hello, we got lots people join in great
Unknown Speaker 1:02
love seeing all these happy faces. Hey look, I have to show you something. I just got some fashion masks. Oh my gosh, is that gorgeous? Yeah,
Unknown Speaker 1:18
the last one is I can’t really see like the details. Is it like black with silver glitter?
Unknown Speaker 1:23
Yeah, it’s jeweled,
oh my gosh,
Unknown Speaker 1:27
that is fantastic. I’ve got like 10 of these 1010 fashion masks that you mentioned that we just happen to have. Oh my God, that’s, that’s a riot. And you can get your very own in the producer podcast store.
Unknown Speaker 1:49
I don’t have enough things going on that I had to I had to crack up in a podcast merchandise store on produce your podcast because you know, I was bored and I needed something else.
Unknown Speaker 2:03
Unknown Speaker 2:04
which, by the way, that could be a good topic for us to discuss today. If anyone’s considering adding merchandise to their store. We can certainly dive into that. But first, let’s talk wins.
Who has a win?
Unknown Speaker 2:26
I want to start with Jessica because Jessica is B you’re
looking beautiful today you
got all your makeup on you’re smiling. Tell us a when you’ve had since the last time we
Unknown Speaker 2:36
talked to you.
Unknown Speaker 2:37
Thank you I made up because I actually just got off an interview. I’m a parent, I have a I have duped my alma mater to thinking that I am a success story. So they’re constantly reaching out to me to do stories on me to do they did a podcast right now to celebrate the 75th anniversary. Um, they asked me next year for the spring semester that they are going to do a whole thing on podcasting. So they’ve already asked if I would be a part of that. So I’ve really convinced them. I’m a umt success story. So
Unknown Speaker 3:21
oh my gosh,
Unknown Speaker 3:22
Unknown Speaker 3:23
would think that you really didn’t do a whole lot of convincing. So we’re gonna go with the fact that they are validating your success story. And as a result, look how wonderfully you can give back. So congratulations. And
Unknown Speaker 3:41
you I’m obviously still going with the wine tasting last night was week three of week four. And we’re going to have a wine club starting next year. This is like blowing my mind. Oh, I
Unknown Speaker 3:58
think that’s so fantastic.
Unknown Speaker 4:00
And it’s something that I said I wanted to do. But I didn’t think it was going to happen until the end of 2021. But really, it’s going to start next like early like the first quarter of 2021. So huge one and then last thing is later today I have an interview with somebody that I saw on the Today Show. And they did a story on him where he has based out of Philadelphia and he cuts like he’s a barber and he will cut hair like go out to homeless communities to cut their hair and everything like that. And I thought such an awesome story. So and So had followed him on Instagram. And then I messaged him like, Hey, I think what you’re doing is really awesome. I would love to hear your story. Instead of just getting two minutes you would get a whole hour with me and explain the podcast. And within 15 minutes he messaged me back saying Count me in so so his interview is later today. And so yeah, there’s been a lot of things. I’m going to be starting a I’m working on starting my Patreon. Since I’m just I feel like my mind has been blown right now. I’m working on my merchandise to start that. And then obviously now starting with the starting with the wine club, so a lot of things have just,
Unknown Speaker 5:18
wow, I’m loving seeing all that momentum and the webinar that was released. I the most recent webinar that was released is all about Patreon. So make sure you take a watch or listen to it.
Unknown Speaker 5:31
Yes, because I want people have been asking more about more wine information. So I want to use the Patreon to help people get more educated online, I’m getting more educated and to be able to share that
Unknown Speaker 5:43
and just for anybody who’s watching, listening, or you know, and not with this right now. So Patreon pa t ar e o n is a membership based platform that you can utilize to generate income for your podcast. And so we did a webinar last week on Patreon, there is another platform out there called glow.fm. that serves the same purpose there were built by podcasters for podcasters. And so this week’s webinar is going to be on glow. So if you want to get a comparison of
Unknown Speaker 6:17
both of them
Unknown Speaker 6:18
on a high higher level, if you will, not super specific tactical in the webinar, but we do have office hours coming up on Wednesday the 25th. So I’m so if you want to review it, and then get deeper dive on questions for office hours, there’s still some slots open. And Cheryl was saying where is the webinar? So Cheryl, are you in? She Podcasts?
Unknown Speaker 6:47
Yes, I am. Good morning.
Unknown Speaker 6:49
I didn’t do my makeup and hair as beautifully as Jessica or you did Tracy
Unknown Speaker 6:56
Neato this morning,
Unknown Speaker 6:57
I think I’ll let Jessica and that compliment but thank you for including me.
Unknown Speaker 7:02
For the rest of all the beautiful faces here.
Unknown Speaker 7:07
I come to this call quite often without any makeup on so you’re welcome in whatever areas of looks that you’re in right now because it’s all about just being a part of it. They Um, so the webinar for She Podcasts you should if you are a member this she’s she’s She Podcasts Super Squad, which I’ve seen that you are, then it’s in the back end of your membership platform. And the same with Latina podcasters. And the same with pod app. So you just need to log in your membership portal. And those webinars are available there. If for some reason you have a hard time finding that one, just email Jess, and she’ll make sure you get it.
Unknown Speaker 7:49
Thank you so much me. I asked Jessica, what is your sweatshirt say? What? Oh,
Unknown Speaker 7:55
my shirt says equality.
Unknown Speaker 7:57
Whoo. I love that.
Unknown Speaker 7:58
Yeah. Nice. So
Unknown Speaker 8:00
I actually got it from a small black on business, they reached out to me and gave me a discount code. And I haven’t posted about it yet. But I can certainly send that to you guys. I think it’s like a 20 or 30% discount. Pretty sickening. I mean, I remember it being pretty good. But yeah, this is very much of part of what I
Unknown Speaker 8:25
So we’d get so Leah, you ask a question about do Will you do any coverage? A buy me a coffee as well? I don’t know about that. So I’d love for you to share with us what that is? And then the answer will be yes, I will do it.
Unknown Speaker 8:38
I think it’s a lower, it’s a lower investment platform. So rather than Patreon, I think Patreon people feel like oh, I have to be like a super fan, I have to like want extra content. Buy me a coffee. The pitch is literally like if you appreciate the content that we’re doing here and you would love to give your thanks by buying us a coffee or buying us a coffee. You can go in and do like a one time and it’s not like Patreon you don’t have to create an account or kind of like do the extra steps of showing how much you appreciate you literally can go in and donate $5 and you can set it up to be weekly, or monthly, like you can kind of as as the listener, you can decide how much you want. And so we’ve kind of played around with one we love coffee, so that feels on brand. Um, and then to to be able to give people options of like we have a membership with all of this extra community piece of things or if you just want to buy us a coffee. And I don’t know if we’re going to do both or one or the other. Okay, Jen buys a
Unknown Speaker 9:46
coffee thing is um easier. So it’s not a recurring, it’s like a one time like today I can send you five bucks for a coffee or whatever. So it’s it’s less Have an ongoing it can be a one off more donation style, it’s like a, it’s a variation of send a donation to support this podcast,
Unknown Speaker 10:10
the branding of it I love because it’s especially if any, no there are a lot of consultants and and coaches and people on the on in our memberships and then on this call and so many times people ask us, can I pick your brain? Can I buy you a coffee?
Unknown Speaker 10:26
Hey, would you like to get a lunch and
Unknown Speaker 10:28
after you’ve been in the business for a while you realize that a lot of that is, you know, you want to give back as much as you can especially feel strongly about that with women entrepreneurs, but at a point you have to you know, you have to kind of keep moving on from the balmy of coffee and, and more into Can you bat a package and then I’ll be happy to have coffee with me. And in that transition as a coach or consultant can be a hard transition. And so um, you know, if anybody wants to share it and experience that they’ve had with that, I don’t know that that necessarily is podcasting related, but it is on brand in terms of when you’re monetizing your podcast through setting up consultant calls and things like that. I know, one thing I can share for producer podcast is that we have the ability for anybody to set up a free 30 minute call. And I’ve actually gotten criticism for that because people are like, well, 30 minutes is a really long time to to talk to someone at no charge. And for me, I actually feel like it’s a good time amount of time because it is especially in the podcasting space. So I think you have to also evaluate like what is your your your strategy with doing free calls. Um, but podcasting even though we’re so ultra familiar with it, and eat, breathe and sleep, it a lot of people are still just trying to understand what podcasting is and what it’s about and how to do it. So 30 minutes works for me. Um, but the other key, I will say to that on the behind the scenes aspect of that is that that’s scheduled through a calendly link on so if you go to produce your podcasts, and you hit the three, free 30 minute consultation,
Unknown Speaker 12:15
Unknown Speaker 12:17
that’s a that’s connected to my calendar account that I manage the availability on that. So if I’m in a particularly busy window of time, and, you know, similar to where we are right now, because a lot of people want to have new podcast launch by January, those amount of calls, the amount of veil ability on those calls gets much more narrow. So um, so that’s why it’s good for other, you know, ways to reach out, but our time is our biggest asset, it’s the one thing we do not get back once it’s gone. And so, you know, finding that fine balance between letting them get to know you and want to do business with you, versus just wanting to pick your brain. It’s a fine line. So but it’s can be managed. And I will just say one other thing to circle back to the podcasting, podcasting is a great way to manage that because you are creating content that’s authentic and genuine and true to you with your voice and your expertise. So people can find you and listen to your podcast. And as a result of that get a really good feel of what it would be like to work with you. So that I think makes has really minimize the amount of Can I pick your brains COVID has minimized it significantly. Let’s all get honest with that. But at the same time, keep that in mind that you do have that opportunity for people to learn and get to know you through your podcasts and then you know, convert into either even if it’s 10 or 15 minute sessions, it’s really up to you and what you feel you can do in that window of time. And okay, do we have any one that is I do feel like we have a couple of people on joining us on the call today that have not been on the call before and I would love it if you would take yourself off mute and just say hello and introduce yourself and your podcast. And we’re funny this way. We just always like to know something interesting about you. So
Unknown Speaker 14:14
well, I’ll hop on. I don’t know if there’s anyone else but this is my first time on the call. Hello, everybody. Hang on. Oh,
yeah, yes. Yeah, my
Unknown Speaker 14:25
name is Veronica. Um, I haven’t started my podcast yet. I’m just beginning. I’ve had the idea for a really long time, of course, and but I’m just starting to set up interviews with people in you know, in the planning phase of launching, hopefully later this year or probably early 2021. So my podcast is called the Athena matrix podcast and it’s right now it’s just generally conversations with forward thinking businesses. people, mostly women, usually who are doing business differently. And really like look kind of visionary looking forward, where do we foresee business looking like going forward in the future? And
Unknown Speaker 15:14
you know, from
Unknown Speaker 15:16
not only just a business standpoint, but also like energetic and spiritual standpoint and consciousness standpoint and stuff, so more positive for people and not just for profits. Yeah,
that sounds a man. Thanks.
Unknown Speaker 15:32
So, yeah, I’m excited. I just joined the membership a couple months ago, and I’m starting to like, absorb all the information and figure out how to do things and what to do first and all of that. So
Unknown Speaker 15:46
Oh, you’re so welcome here. And you’ll find it’s a really supportive group. And we talk a lot of tactile tactile tips. But we also have a lot of inspiration and support that way, and a lot of people have what I’ve loved seeing as this is grand this year is people supporting each other, even outside the calls I knew. You know, like somebody who knows a lot more about this has been able to help other people with something that they may not know as much about and things like that. So welcome to the grip. Now, tell us something kind of fun about you.
Unknown Speaker 16:17
kind of fun. Let’s see. I used to be a pastry chef, actually.
Unknown Speaker 16:23
Oh, that is Yeah. And we have a pastry fan on this call do
Unknown Speaker 16:29
not right. But I haven’t I haven’t done it inside check. The gene is really like phase
Unknown Speaker 16:38
three, and it’s my drug. It is my drug. Oh, wow. You did today already? Of course.
Unknown Speaker 16:44
Welcome to the family. Yes,
Unknown Speaker 16:48
Unknown Speaker 16:48
I love it. Well, welcome. So um, let’s go. Yes. Hi. Yes. Hi,
Unknown Speaker 16:56
I’m Rafi and my podcast. This is the podcast I just launched. I just got approved, it took less than 24 hours to get approved on iTunes. But oh, god, this is my second podcast. My first podcast I lost during a migration nightmare. So I lost the podcast, all the episodes, all the all the reviews, all the downloads everything in April, so that was kind of my COVID gift to, to myself. So I kind of got myself together. And I am relaunching it. So the old one was not a mama podcast for childfree women. And it was interviews and just kind of like solo episodes. This one is called not a mama life. So I added the life part. And it’s going to be solo episodes, maybe some bonus interviews, but for the most part solo episodes. And what I’m doing differently this time is it’s going to be one episode, and I’m going to do a deep dive from a childfree woman’s perspective on one thing. So like one episode is going to be one topic one thing, a topic on how to handle it, how to handle it when people ask if you have children. And that’s exactly Oh, yes, that’s exactly the I actually, I, I’m up on iTunes, but I haven’t really I’m going to start celebrating tomorrow on social media and start to hype it up tomorrow. But yeah, when so my first five episodes one deals with how to answer that question. One deals with how to be childfree during the holidays. One is about childfree during COVID. So they’re very topical right now. So they were the perfect five to launch with, you know, so they’re binge worthy. And they’re all short. So like, it’s also this time around, I’m doing episodes that are like 15 minutes or less. So a deep dive in one thing, but not too long. And I’m excited. And I’ve been in the past podcast space since podcast movement last year. And that’s how I met Jess and Elise and an LC. And so yeah, I’m excited. I joined the membership and I’m just excited to be in the space and I love podcasting. Like I absolutely love it. I don’t do the editing, I do a different way but i love it i use Allah to to avoid having to edit. So that’s the way that I manage. The one thing I know I can’t do and I don’t want to use brain with to try to figure it out. So that’s how I do it.
Unknown Speaker 19:27
Would you share
Unknown Speaker 19:29
dish again? Well, yeah, definitely tell us something fun about yourself and then I’m going to circle back to ality.
Unknown Speaker 19:34
Okay, yeah. So something fun about me is I have six parents.
So now, six parents.
Unknown Speaker 19:41
Exactly. What I did in the last one that I’m doing in this one is I kind of I kind of poke fun on social media that they’re my co stars. So people are going in expecting to hear that noise you know, so I don’t have to worry about editing out I don’t have to worry about not recording in my house. Having to do all that. So I already set the expectations that they’re like my co stars, and they have their own highlight reel on my business, Instagram page, and everything so people know them before they know that they’re going to hear them. Love it and love it. Yeah, yeah. And
Unknown Speaker 20:19
so Allah two would you like to share your experience with Allah to it doesn’t come up very much on these calls. And I would love to have your personal experience, share
Unknown Speaker 20:28
that with us. So if you are like me, and you’re like, you look at GarageBand, and diversity and all these plate things, and you’re thinking to yourself, okay, I could never edit or you try and you get frustrated, I first used ox bus, which is very similar to Allah to, but ox buses, how I had my issue with with losing my stuff. But anyway, allatoona is a web based program that you can actually record into. So you don’t even have to have GarageBand, you record actually on alpha two, and then alpha two puts all the pieces together for you. So for example, for mine, I have my beginning music, my standard intro for every episode, then I can do my teaser. So you In other words, you kind of record things in chapters, and then Allah to system puts all those chapters together. And then your episode is processed. And their recording is amazing. Like I use GarageBand for my intros. But then I realized their quality, because they have on the background, they have all the mixing and stuff. So they have all those things, the compression, the noise reducer, all those things is in their system. So you don’t need to worry about that. So you can actually record right on to altitude right from it, you click your microphone and you just talk into it. And the only downside is the transitions aren’t spot on. So I hope that they make changes with that. So for example, if I use my instrumental song, and the song is 40 seconds, I need I need to go somewhere else to shorten that. And then to actually put the transition in Allah to which it does. But you have to say for example, let’s say my, I cut it down to 20 seconds. And I want 10 seconds to be overlapped with my voice my intro, you put 20 on one line, and then you put 10 on the other and it does it for you.
Unknown Speaker 22:28
Nice. Well, thank
Unknown Speaker 22:29
you No. So it really does. Yeah, it really does everything for you. It’s just not as precise as it would be if someone’s editing and actually does a little bit more precise transitions and volume changes and stuff for you. But I don’t have the money to spend on editing. And I also don’t have the brain width, nor do I have the desire to learn editing. So this was my way of just making it happen without worrying about that.
Unknown Speaker 22:58
Right? I love alternate options to recording and editing. And just real quickly to close the full circle on that. What is the price point for? Is it a monthly fee that you pay? It’s
Unknown Speaker 23:08
a monthly fee, and I don’t remember how much it is I think it’s 26 $26 a month, which is not horrible, really. I mean, considered GarageBand is free if you have a Mac, but the learning curve. So that’s what that’s what I did. I decided I rather spend my energies on social media, oh, it’s 2528 somebody look around again. So I rather spend my time and energy on making my cute social media posts, and spend my time. We’re, you know, creating amazing show descriptions and titles and all the things that this was worth, you know, my time and my energy and you can’t get editing anywhere for $20 a month. So no For me it was a win win. Yeah,
Unknown Speaker 23:58
I know. Pastor does something similar. I haven’t used it. But I was thinking any. Anytime I record in person, I use end caster because it automatically while you’re recording, it already sounds a lot better it already is filtering out some of the background noise. But I haven’t used the post production but they do have post production where you can buy credits as well. So if you don’t like I have their lowest tier of Zen caster, which still gives you a ton of room to record. But if I wanted to get just like one episode or two episodes just to see you could buy credits and just try it out instead of like upgrading your account as well. So I haven’t tried it yet but I do know when I when I record in person I use Zen caster because the quality is so much better than using anything else that I’ve ever used when I’m recording in person.
Right. And Leah, did you have something?
Unknown Speaker 24:58
Yeah, I’m curious. with Allah to because you’re recording right into it, and they’re putting all the pieces together, can you edit for content? Can you do one I’m sorry, edit for content. Yeah. So the way that it, it’s, it’s by chapters. So let’s say for example, you have a podcast, that’s 30 minutes and you do 15, you have a little break into 15, you know, you’re doing one thing, and then a break, and another, you just record them in chapters, and then it puts the book together, so to speak. So I can record first segment, then you can put a transition in there. And then you can record second segment, you know, and then it puts it all together, as it’s called processing. And then you click on process, and it puts it all together for the episode. And then and they’re also connected to a lot of hosting. So sometimes you can smoothly just get your episode to where it needs to go. I think I’m thinking more like, Okay, if we’re going to interview somebody, and the interview is, you know, 45 minutes, but you really only want, oh, 30 minutes of it. Can you edit? Yes, yes, we can do that. Yes, sorry. Yep, you can do that it has a screen, it’s not going to be as detailed as like audacity or GarageBand. But it does have a screen, you just probably be best to have timestamps, you know, to like, write down the numbers. But you can like, do the simple slice, the simple from here to here, cut it out from here to here, cut it out, but simple, you know, not so detailed and complex. And then they do integrate with some of the hosting platforms. So sometimes it’s super easy to just get your episode out there, it doesn’t with the one I chose, but it does allow you to just download all your episodes, once you’re done with them, so then you can put them on your hard drive or wherever you’re going to put them. Great.
Unknown Speaker 26:46
Okay, that’s that we’ve gotten to great resources today by and allatoona um, I was mildly familiar with Alan tears simply from the conference and attending the conferences. So it’s great to you’re the only person I’ve met as of yet that’s, that uses it. So I think that’s amazing. So and then Jessica, thank you for putting in your, your with Zen caster as a hobbyist, so therefore you have a lot of opportunities that are then free. And if you guys look at the chat, um, you can come you can see what those
Unknown Speaker 27:19
Unknown Speaker 27:22
Okay, so how are you doing today, Charlotte?
Unknown Speaker 27:32
Sorry, I’m good. I had to scarf down my lunch. So you guys didn’t see me for the first few minutes. But I’m, I’m a little a little exhausted. But I just put a little too much on my plate this week. So I’ll finish this meeting and, and then somehow put on makeup and try to cover the gray roots and get ready for a zoom meeting. I have a webinar in a couple hours. I didn’t want to miss this meeting.
Unknown Speaker 28:00
I was hoping you’re gonna say that after this was your last meeting. And then you could get taken out because we
Unknown Speaker 28:06
but it doesn’t sound like okay,
Unknown Speaker 28:08
I need it bad. But no, I just I just put a little too much on my plate this week. But, but not really complaining, I’m getting a lot of things done. I love this time of year because I tried to you know, really shrink down and, and plan for next year and take away the stuff that I don’t need to take into next year with me and kind of revamp things. So I get kind of excited, which is why I put a little too much on my calendar because I want to meet with this person or you know, valuate this or that. And so,
Unknown Speaker 28:35
and I haven’t done before the official holiday, I always feel the pressure when Halloween comes and the calendar turns over to November 1 that just feels like okay, you know, you can
Unknown Speaker 28:46
see the Halloween stuff in July you want but until you have it like that November 1 calendar just, you know, it really kicks in there.
Unknown Speaker 28:55
So I wanted to add something there because, um, last week, Jen and I were able to jump on a zoom meeting and we plan that for like what the first time I was joined the the sessions and that was just the first chance we actually you know, had that free spot on our calendars. But that was so much fun. We were just kind of we have some you know, topics in common and we were just exploring ideas and we were just out there we’re just kind of all over the place but it was great conversation right to the very end it was just Okay, we’ve got to do this again.
Unknown Speaker 29:29
But um, I love
Unknown Speaker 29:30
it and podcasts are communities create friendships and see it happen here all the time. It makes me so happy.
Unknown Speaker 29:35
Yeah, cuz I told her my favorite order. New vegan person. So my favorite order is salad and a side of fries. So I was dying to know the story behind her podcast title. Well, Jen, how
Unknown Speaker 29:49
about you want to share the other side of that we’ll do a little of she said she said
Unknown Speaker 29:55
no, it was awesome. Um, so you know, we had a chat. To connect, and it was, like, we talked about a lot of similar conversations and topics. And so it was like, we connected on all that stuff. And then we’re both shifting, you know, making some shifts in our business and pricing and all the things it was like, like Charlotte said, like, the conversation went everywhere. And, um, you know, it was a, we could have talked for hours, so we’re like, okay, we’ll just do this again. Um, and then I also had a call with Marissa yesterday, and Judah today. So you know, it’s like, we’re just building relationships all the time here. So welcome, everybody.
Unknown Speaker 30:33
And love that so much. Um, so, um, that actually reminds me of a question that I wanted to open up for discussion, we’ve got a good sample of people that are here pretty frequently. So I’m LC and just in from She Podcasts and I were having conversation earlier this week, about
Unknown Speaker 30:56
what would the comfort level be like? Let’s say, for example, if I’m, and I’d like to use the altitude example, actually, just as an example, for what I’m about to ask, so what I’m about to ask is, if there was something that was said on this call in terms of like, if there was a question, for example, and then a resource was provided, or, for example, sharlyn and engine, you know, talking about, you know, how they connected and how would you feel uncomfortable? If those little segments were repurposed in a way that was encouraged, I mean, in some ways, it would absolutely be permitted. I mean, I guess it’s promotional, and that just encouraging people to, to be able to actually hear what goes on. And so we had a conversation about that, because there’s a lot of really good nuggets that come up in these calls, but I’ve never wanted to be, um, you know, like, edit the recording, or do anything like that the recordings are always available for any members to hear. So I would love just raw feedback, if that would be something that we should ask people to opt into. Or if it’s just like, No, we want to keep everything, that’s what’s said on the call stays on the call, and we’re open to any answer, that the three of us just couldn’t make that decision without we felt like without asking people who are actually participating in the call. So um, I just would be curious if you guys would share, you know, just we’ll, we won’t spend a lot of time on it, but just maybe a minute or two, saying what your comfort level would be if, if you asked me a question, and I answered it. And then we were to repurpose that into, let’s say, social media, or even within the group or in our private Facebook groups, or something like that. And if we did, and you were open for, you know, promoting your podcast, your name and your podcast with it as well. But this is your group. So we want to ask,
Unknown Speaker 32:52
I can go I would totally be open for it. Especially because I know like the like you were asking me about altitude. I know, there’s probably women out there that don’t start a podcast because of the editing issue. So if my insight on that program will help somebody just say, Yes, I’m going to do it. And this is how I’m going to do it. That would be amazing.
Unknown Speaker 33:13
Thank you. Jim Rohn call on people.
Unknown Speaker 33:20
I mean, it doesn’t bother me at all. But I would say to like, it would be cool. If you guys also then said, Hey, this is Jen. And here’s her podcast. And this is Dr. Charlotte Huntley. And this is her podcast. Right, so it turns into a bigger promotional thing, both for pod hive and for everybody else,
Unknown Speaker 33:40
right, absolutely know your name and your podcast would be promoted along with it. I guess what I’d really love to hear is if someone had a really strong opinion. And here’s the other thing, if you don’t want to share on on a group call, you know, please feel free to if you have a strong opinion as to why you wouldn’t want that to happen. That would be really important for me to hear as well. If everybody’s, if everybody’s saying you know, as long as we get credit and promotion for our podcast with these q&a nuggets, if you will, or inspirational motivational nuggets, then the answer to that is absolutely you would you would be promoted alongside of it. If there’s a feeling of no that it makes you feel uncomfortable for any reason. That’s the feedback I’d really like to hear. Because this is our you know, it’s a sacred space of what we do and nothing personal or private or anything like that would ever be exposed outside the safe space. It’s just more to exactly like what you were saying Rafi with being able to let people hear valuable insights that we might not be able to share otherwise. So
Unknown Speaker 34:46
we’d like to just maybe, edit,
Unknown Speaker 34:48
I’m open, I’m
Unknown Speaker 34:49
all for it. The only hesitation I would have would just have to be some sort of filter so that one thing I like about being in these meetings so far is that it Feels like a safe space. So sometimes it gets really personal. And sometimes we do get, you know, we share some really, you know, we had a very tearful couple of sessions and things like that. So I guess, just having some sort of discretion for anything that’s somewhat private, or, you know, 100% Yeah, that’s
Unknown Speaker 35:16
why I wanted to use the altitudes and exam valid two questions in common as an example, that, and you know, and we may not even do it, but that’s why we wanted to have this conversation, but nothing ever No, not ever personal. And the calls are always recorded, and the the recordings are accessible, but they’re only accessible to people who are members of the respective groups. So, um, so let’s see.
Unknown Speaker 35:43
Unknown Speaker 35:44
well, I think the only clarifying question I would have is, will you check with folks or give folks a heads up ahead of time? I can’t imagine that there would be content that I would be like, I want to say yes or no each time, but I think just that
Unknown Speaker 36:00
I don’t really necessarily see that. I mean, even if, because right now, we’re not sure we’re doing it. But if we did start doing it, yes, I think that, because you may want to share it yourself. Maybe it might be something that it’s a, because we’re always looking to have different variety of social media things to share. And it is, you know, if you wanted to, you could share it, and if not, and then also, we would want to, from a professional perspective, we want to tag you in it and things like that. So, and those are, again, like those are, those are things that would never be private or personal, we would just never do that, that just wouldn’t even cross our mind, it would be more for just if it was something funny, if it was something inspirational, it was something community mandated, or if it was something really specific tip. So I want to spend any more of your valuable time on that. I just wanted to um, and then we have just a couple of comments. Thank you, Charlotte for saying that I was thinking the same thing. And my two cents would be i’d love permission and or veto power. So I know it’s being shared. And I think those are all reasonable. And so I’m gonna pass that on to Elsie and Jess and Rita. And then you know, if we decide to do it, then we will absolutely make sure that you have veto power over it. It’s just a marketing strategy things that we’re talking about through for 2021 ourselves. So but the most important thing to all of us is that this is someplace that you want to come because you get inspired and motivated, not because we’re looking for sound bites, so just want to reiterate that as well. Um, okay, so, um, does anybody else want to share before I’m gonna dive into this merge thing that came up and and talk about my experience with starting my store?
Unknown Speaker 37:47
the good, the bad, the ugly, the bloody?
Unknown Speaker 37:51
But before I do that, um, Does anybody else have anything they’d like to add or share? Before I do that? Actually, I
Unknown Speaker 37:58
was super quick tip to add, if that’s again, something that you guys around the coffee, buy me a coffee thing, and you had mentioned sending them to the your calendly account or your scheduling?
Unknown Speaker 38:11
Yes account. And
Unknown Speaker 38:12
I was just gonna say my tip is because I’ve done websites and strategy around that for a long time. And I would just attach in your scheduler a short form a form so a, you get their contact email info. And to it’s just a great way to that because you had mentioned, you know, you want to try to, I’m assuming you want to try to focus people into possible clients or audience or whatever. So hey, like, I have maybe three or four questions on my forum. And just to help kind of, say, you know, who’s, who’s setting up their invitation?
Unknown Speaker 38:48
Thank you so much for adding that additional points. So to, to follow up on that. So for me, the questions that I ask are, name email, and the calls that I do that are the free calls are done over the phone, so there’s not a zoom link attached to that? Because add need to, I personally need the flexibility that if I’m in a car, I can just do it for my cars, something like that. Um, I do ask if they have a podcast, and whether that’s yes or no. And if they have a podcast, I asked for them to send me a link to it or, and so ask them for if they have a podcast, yes or no? And if yes, link to the podcast website. And then I also ask them, you know, what are three things that you would like to cover on the call so that I have some prep to know what, what what I’m what they’re going to ask. And one of the other things that I do from an I this is something that’s always been important to me is, there’s nothing that I personally hate worse than any kind of like bait and switch. And so typically, people psychologically know that if they sign up for free, call through your business website. than likely you may share your services that you do with them. Because it’s kind of like why wouldn’t you, but I do start out every one of those calls, by letting them know that it is a resource call for them that they can ask me anything during that call. And then ultimately, if it feels like there may be a fit to work together that I’m happy to share what how we work and how our services work. But I always personally reiterate at the beginning of the call how important it is to me that they know that this is a call for them to utilize as a resource. And most people ultimately just want to talk about our services. But I will tell you that just setting that up in the beginning of the conversation, you literally hear people breathe gratitude, or you can feel people’s shoulders look lower, you can feel sometimes you just literally hear them breathe, like relax, it’s it’s really amazing to me, that I think people brace themselves for an experience that they’re not sure whether what what they’re going to have. And then when you just say that, that, you know, this is your time, and you can ask me anything then there. If nothing else, they’re really appreciative of recognizing the value of their time. So I just want to share that as a tip too, if you decide to do that, and again, 30 minutes may be a long time for that type of situation made, you know, with calendar scheduling, you can schedule 15 minutes, you can I think you can even scope schedule, 20 minutes, so yes, thank you, Veronica, because that makes the time better for me if I can see in advance who’s who’s coming to our call, but then at the same time, always letting them know we’re respecting their time, and then it’s not they’re not coming for a sales pitch. So
Unknown Speaker 41:45
um, okay, well, let’s
Unknown Speaker 41:48
see what we can do here we got speaking of this is not a sales pitch. This is a humorous exchange. So on my desk. And for those of you who don’t know that, that my husband son just had to unwind is that a baby? There’s
Unknown Speaker 42:13
Unknown Speaker 42:18
So, my, I did all that as a joke for my sister when we were on a FaceTime call last week. And she was like, You look like you just went to some Comic Con festival and bought every.
Because at the time, I was also wearing your voice matters sweatshirt. So I hope you can see the humor in that. But clearly I drink my own Kool Aid. But I want to
Unknown Speaker 42:43
say monetization through merchandise is, is something that I think that people should try, I definitely am not coming at it from a negative space, but I’m coming at it from a place that I thought it was the best idea ever.
Unknown Speaker 42:59
And I jumped right into it.
Unknown Speaker 43:02
And I had so much fun working and getting these cute little things designed. Um, but what I really underestimated was that I was essentially starting another sad business. And I did not take that into consideration. So I would just like to share that if you have the bandwidth, that having merchandise like that would feel a fit to your show. And if you notice, none of the things that are shipped, none of the things that I shared with you actually even have the words produce your podcast on them. They’re all just podcast or merchandise for people who love love to podcast or love a podcaster. But, um, so my first experience was super fun doing the designs and everything. Um, but then you have to be really, you have to choose your platform. So for me, I there’s a couple of platforms out there, there’s Teespring and there’s prenta phi. And I know there’s several more but those are the two I think that are the most popular for podcasters. And what they do, they are drop ship fulfillment. So I don’t I mean, even though it looks like I have a store on my desk, I actually don’t have a store with inventory. When you go to the and I’ll just show you for purposes of it for purposes of so that you can actually see the store itself Hold on one second. So anyways, so when you go to the store and you order an item, the this The website is connected to the to what we use, which is printify. So what you have to make sure of when you choose your provider is that it is something that you know, it’s They are, yeah, multitasking is not serving me well today Hold on.
Unknown Speaker 45:05
Unknown Speaker 45:07
because what I want you to see is public facing you, there’s no reference of printify on the site. So when we get that up and go, and I’ll pull it over, here we go. I have dual monitors, in case you’re wondering why I’m looking to the sad. Okay, share screen
Unknown Speaker 45:34
Unknown Speaker 45:36
my, um, seems like it’s kind of slow coming up right now for but so right here, when it comes up, there’s a slider with a lot of images. I have a lot of browsers I’ve been, but so have you. So in the, in the, so if you go to the homepage, yeah, I know, also, what is I’m logged into the backend of my site, but that’s okay.
Unknown Speaker 45:58
Unknown Speaker 46:00
I don’t know what’s going on here, y’all. I’m sorry, I really wanted to make this super simple.
Unknown Speaker 46:05
I can just go to the homepage and then get out of all that. But um,
Unknown Speaker 46:12
so on the navbar there store, you guys can see my screen, right? I forgot to ask. Okay. So on the navbar, we have all of this, then we have store here. And then when you go to store, then it takes you to it Oh, here they are. Okay, so it has different sliders with different images and things like that. And then, um, so for us, we have categories of T shirts, hemmond, studio accessories, hats and kids. And what you and then it’s just items like this so that you have all of these different choices of weekend bags and mask and water bottles and hats and T shirts and all kinds of fun stuff. Um, we did have accessories because they have a couple of cool things in Pinterest, so and Pinterest, basically, I mean Pinterest in printify. Basically, they have all these different kinds of items. And then you upload your design to the individual items. So for example, you can actually get a gallery wrapped Canvas, we created one that says on air, this is my favorite that you can hang in your studio that has like podcasts around here. And then rule books lined pages online pages. So anyway, what out the reason I wanted to show you that is because you can’t really tell that this is not our store. So you can from a branding perspective, which I’m such a stickler for I wanted the store to be so look like it was a you know, continued aspect of our website. Um, and then what happens when someone places an order, then printify, they’ll print the, you know, they’ll print the water bottle, they’ll ship it, and you it all gets the payment processor, they deduct everything, and then you get monies deposited in your account. So on the surface, it just sounds like a beautiful way to make money while you sleep. But the reason why I really wanted to get into that is so first of all, we did it on the back end of WordPress, because that’s the kind of WordPress site that we have. I did not realize how much easier and cleaner and more simple that it would be to use a platform called Shopify instead of WordPress. And this all these fads just drive me crazy. So I’m going to type it in the chat. So prenta phi is like a printer, and fulfillment. And that’s also who She Podcasts. Abdullah, thank you for the compliments on the merchandise y’all appreciate that. And then Shopify
Unknown Speaker 48:54
Unknown Speaker 48:58
I’m going to call it store integration to your website.
Unknown Speaker 49:04
Unknown Speaker 49:06
so our This is a real life story, as my stories always are. So I was talking to Jessica from She Podcasts on the on the call one week and I was telling her about the store that I was going to be doing and she was so excited. And she thought that was such a great idea. So she’s like, I want to do a She Podcasts store. We talk about every week or every other week. So this so let’s just say it was two weeks, so I’m not in full shame mode. So two weeks later, I’m talking to her and she goes Oh, let
Unknown Speaker 49:34
me show you my store. And she has like this full store up and running and fully functional taking money, like great merchandise everything. And I’m like how did you do that? Like I can’t I was still trying to get what
Unknown Speaker 49:50
WordPress to work
Unknown Speaker 49:52
with the WooCommerce and spent so much money I’m getting that damn What WordPress store to work. And Meantime, she’s spent about two hours setting up the Shopify store and was making money. So I’m so jealous that I didn’t know that Shopify and prenta, phi and WordPress all work together. So jealous that I didn’t know that. And Yvonne has Yes, Shopify is super easy. Totally agree. But now my stubborn will just say Fanny for the sake of recording refuses to not change it until I get back the money.
Unknown Speaker 50:36
getting it done. So that’s just a
Unknown Speaker 50:40
glimpse behind how am I crazy man works.
Unknown Speaker 50:42
Unknown Speaker 50:43
so I’m sharing this with you, as I love to do to shortcut your learning curve that if you decide to merchandise your brand, your store your podcasts, just skip over trying to integrate it into WordPress, go straight to Shopify.
Unknown Speaker 50:57
Unknown Speaker 50:58
and then the other thing is that I wanted to share with you is that shipping is not an easy thing to, to figure out. So this is another thing that I learned from another person who started a store because I was asking her how in the world do you figure out shipping and so they just upped their prices per item and put free shipping on everything?
Unknown Speaker 51:23
I think that’s a good idea
Unknown Speaker 51:26
too. Because with prenta phi, you can set your prices. So if your heart costs for a mug is $8, then you can sell said mug for $16. Or you can and you know, or, you know, whatever you think that people would, you know, support their price threshold for your item. But you could also just include free shipping, so that you never really have to worry about the shipping situation and lose money. I mean, you you, you’re gonna absorb that cost. But we still we don’t we have a free shipping code that I put out, um, I wasn’t ready to just jump in and make everything free shipping. I’m really because I absolutely do not have the bandwidth to go back and even figure out how to undo the shipping. So, so you can use promo codes, that’s another exciting thing. So if you’re speaking at a conference or on a virtual conference or fear, so for podcast movement, for example, from a marketing perspective, I use the store for marketing, because you may have noticed when I showed you the screenshot, there’s a little pin in there that says podcaster. I mean, yeah, you could buy for $3. But let me tell you something, nobody’s like busting down the door to buy a $3 podcaster pin. But what I did was I use that podcaster pin with free shipping as a lead generator for people to go and check out the store. And it worked fabulously for that. So the other tip I would have on this and I feel like a webinars coming on now that I’m having all these tips that are coming off the top of my head, um, is that put an item in your store, that it can be that loss leader for you, I mean, $3 plus the cost of shipping that pin mean, let’s just say if the whole thing that the whole cost was $6 that I was willing to invest that $6 in a customer acquisition perspective, so that then people will come in and buy other things. So most people, I mean, there were people that just went into the store and just got the free pen. But there were other people who went in, got the free pen and then bought two and three other things so and who knows who they’ll share it with. So, um, shipping is something that you definitely want to look into. And then the third thing that are well, third, and then there’s a fourth, so the third thing, you want to really look into a sales tax, because if you’re a service based business, you are not likely paying sales tax, nor do you likely have a sales tax certificate. Um, so I have had in my previous life, different businesses that had products and didn’t have products, but it has to calculate the sales tax based on and there’s been a lot of shifts because of Amazon, and this year and last year about tax on shipping across states and things like that. So that part wasn’t fun. I mean, I had so much fun with the designs that
the fun still won. But again, it got chiseled away by the shipping experience and the sales tax experience. And then
Unknown Speaker 54:29
Unknown Speaker 54:31
again, the website experience, said my fourth and final thing that’s chipped away at my son with this store is the refunds and the people who contact you when they don’t get their stuff. We’ve only had that happen once or the person who meant to order a large t shirt and they only ordered and then they ordered a medium and could they cancel the order and then could they well. I happen to Be the,
Unknown Speaker 55:01
the store manager.
Unknown Speaker 55:03
And I gotta tell you, I didn’t know the answer to any of these questions. So, um, that was not good. And also, based on the level of workload that I have, I really don’t need to be the store manager. But I also don’t want to pay someone else would be the store manager, because it’s not like a big profit center. So I would just really think about all of these things before you jump in. And if you have access to interns, or a younger sister, or cousin or somebody who just really wants to help you out, I would make them your store manager, and just,
Unknown Speaker 55:41
Unknown Speaker 55:42
okay, posted as to how long the store lasts and 20.
Unknown Speaker 55:47
And like I said, I’m not trying to convince you not to do it. I’m just no one told me these things. I had no idea of these things. I just loved the merchandise and thought it would be so great people would want to have it.
Unknown Speaker 56:01
that’s so that’s my story on building a store, so does anybody have any questions? I
Unknown Speaker 56:08
can we have the She Podcasts woman come to this meeting there to teach us how to do it. When we’ll just cut to the chase and have her come and talk to us. What
Unknown Speaker 56:17
do you think?
Okay, I think that’s really funny. And,
Unknown Speaker 56:22
and I will say that she had issues with the sales tax, and the shipping and the customer service that she’s not, not challenges, but she thought through the Shopify, but they the rest are common issues. That’s why I shared them as well. But yes, I’ll
Unknown Speaker 56:37
be happy to ask Jessica she’d like to come and share, Jen.
Unknown Speaker 56:44
I put this in the chat. But I think there’s something for us to discuss. And maybe this is probably a longer conversation than 60 seconds. Um, but for us to sort of balance between all our efforts to monetize and the and the calls to action to our audience. Because between buy me a coffee, join the membership program, work with me, as you
Unknown Speaker 57:06
know, in a coaching thing, shower
Unknown Speaker 57:08
by book or by merge or all these, like, it’s great for us to have multiple streams. But I think in terms of how do we prioritize what makes sense? Where do we draw the line, you know, and not overwhelm people with all of these things were asking of them when all they wanted to do was listen to a free podcast,
Unknown Speaker 57:28
right? I think that is an excellent, and I just write it down, I’m going to call it a call to action session. And, but in addition to that, some of those things can be combined. And the reason it made me think of it, well, Judith made me think of it with the beautiful mask that she shared, which is what reminded me the store but then when we start
Unknown Speaker 57:48
talking about Patreon,
Unknown Speaker 57:50
some of those tears behind your Patreon can be access so you can have the merchandise be part of the Patreon, you can have the one on one the 30 minute consulting sessions, to members only through your Patreon. So if you think about in, you know, and I’ll just close on that note, you want to do you want to absolutely have the ability to drive traffic to your website and have really clear call to actions. But if you’re going to start doing multiple call to actions, like Jen was saying, and then that’s a really good time to think about one of these other platforms where all of those things can live in one place. And then your call to action becomes become a member. And depending on what level of support you can get this, this or this and then have those things available also outside of that. So we’re right at the top of the hour and and normally I have no issues with running over but I again this is just Tracy’s share her shame day. Um, I got a client appointment mixed up Tom was this morning and had to reschedule it. And this was the only time that that could reschedule which is two o’clock eastern. So I’m going to not be late to that
Unknown Speaker 59:03
already had to reschedule them. But I love you guys and anything you want to message me or email me until next week. Wait is next week Thanksgiving. We’re not going to do next week. Okay until the first week of December. Okay. Bye