12-15-20 – Elsie
This week’s Questions:
Q: I was wondering if there’s a directory or community somewhere that lists entrepreneurs with affiliate programs? Not like Clickbank or ShareASale for people who want to become affiliate marketers as a business. More like a place you can search if you’re an indie podcaster looking to partner with someone who aligns with you and your audience to become an affiliate and help monetize?
Q: As a newbie, I am trying to better understand the workflow of producing the podcast. So let’s say I decide to go with the platform that records audio and video, either Zoom or Riverside What happens next? Then do I have to manually upload all of the audio and video files into the podcast host like Libsyn? Which of these platforms do I use for editing, or do I need an additional platform in between to edit the tracks? And then from there how do I get it all out into the world? Is that where repurpose.io comes in?
Q: Can you explain what a Cloudlifter is and how I know if I need one?
Q: Hi Elsie (and others!) My big question is about how to transfer to a new hosting platform without losing the site i built with the current host’s wordpress/powerpress add on. What do I need to easily add my feed to a site if I built it as a standalone?
Q: The podcast industry has changed so much in the past couple of years (podcast studios, agencies, networks cropping up), what services are podcast consultants expected to provide now? Are they expected to do all the things–launch setup, equipment/software recommendations, marketing strategy, monetization, social, etc.? Does it depend on the client? Obviously, there are still a lot of independent consultants like you two but do you see that changing?
Elsie Escobar 9:41
so Karen. Yes, you are. Your question for me today is the podcast industry has changed so much in the past couple of years podcast studios agency networks cropping up. what services are podcast consultants expected to provide now are they expected to do all the things launch setup equipment, software recommendations, marketing, strategy, monetization, social, etc. Does it depend on the client? Obviously, there are still a lot of independent consultants like you to but do you see that changing? So I actually do, I do see that there’s going to be interestingly enough that you mentioned, do they have to do all the things? I feel very strongly that the niching aspect of it like anything else, that getting more specialized is the thing that’s going to create a sort of like a, how would I say it like a, a more of a desire to have the thing that you do, and you do well, and one of the experiences in fact, this actually builds on what he was talking about here.
When it comes to your big question about transferring to new hosting platforms, which I promise I will get to, but for me, like, let’s say I have somebody that comes in maybe like 80, and she’s like, I need to have this happen, I willing to invest in somebody helping me. When somebody comes up to me for me to do that. That’s when I turn around and go, you know what, I’m not the best person to help you with this. But I have this guy in there, because he only deals with WordPress, RSS feed stuff, transferring, hosting, where you’re hosting stuff. And so they’ve got like two people might as well tell you, Dave Jackson and Daniel Lewis that I always send to because both of them are well versed in both WordPress and RSS feeds to the point where specifically Daniel lewis is so like geeky when it comes to RSS feeds and what that really looks like and 301 redirects, and he always is talking about code and things that I’ve never even heard of that I would trust him to do that one service. And so I would say he does that, like I would never in a million years, even pretend to know how all of that stuff works technically right. So that I can really troubleshoot when some there’s something’s happening. So to answer that question, Karen, I think that this is where I feel would be a brilliant move for either a consultant as in like one on one or consultancy where maybe you have a larger business is to be able to offer sort of like a boot not boutique, but like ala carte services for certain things. There are some people who are going to be incredible at being able to get results, marketing your podcast on Instagram, but you have to understand the difference between Instagram consultants, right to market your business, and Instagram consultants to market your business for your pot, like using the podcast, because it is a completely different understanding of what that looks like. So somebody who really optimizes getting people to become podcast subscribers, using Instagram as a platform. I think that to me is a fantastic sell, like so good. Somebody who has this is how I would bet them somebody who has a podcast, somebody can can really look back at their own data. And the way that they have actually made people become podcast listeners, versus just expanding brand reach. Because there are two, those are two separate things. And being able to look at the data and actually what works, what types of posts really work to get people to become podcast listeners. Is it about creating audiograms? Is it about Instagram stories? Is it about the highlights? How are they using igtv like all of that stuff, particularly just for podcast growth would be amazing. Same thing when it comes to like audio cleanup to get to take it to another very specific niche. Let’s say you offer services that are all about cleaning your audio after you have made funky weird mistakes. So you had a amazing interview with somebody, and there’s a weird noise or there’s something that you messed up or I don’t know how to fix this noise, to be able to hire somebody out that really that’s what they do. Because they’re really great at being able to clean problem audio for podcasts, and being able to give you a quote and being able to get that back to you at an appropriate time. That would be like amazing, because as you know, that is high. Like that’s a problem to be solved that a lot of us particularly if it’s a really great interview, or that somebody that’s going to get a lot of ears to our podcast, we need that to be fixed, right? So it’s a problem to be solved. So things like that would be amazing. And I do believe that there’s going to be a differentiation between being able to find a production company that really focuses on your audio and somebody who is a podcast consultancy, that really focuses on marketing your podcast, and that that’s like their thing. So those can be different. Given all of that, yes, there can be agencies that do and are set up in the same way that current consultancy, or current agencies are set up right now, for general marketing purposes. So as you know, there’s a lot of marketing companies out there that really do a lot of these things so that they’ll work with you with SEO, and they’ll work with you on branding, and they’ll and messaging and being able to do email marketing, and all of those different things under one house. But the differentiator for me would be that they know podcasting inside and out and have clear,
clear, time tested marketing practices that have actually worked to grow podcast listenership versus plane marketing, right? Because we can get brand reach with exists, you can hire almost almost any marketing consultant to really expand who you are in the space and all of that kind of stuff. But there is a difference between being able to have a podcast consultant come in and look at your messaging and understand it from a listeners perspective, what are their audience that you know, what, what would it a potential listener would look like? When they open your email? What are the steps that they would have to take in order to listen to your show? How many steps is that taking? are you addressing a diversity of audiences? Meaning, are you providing links for both iOS and Android? Are you giving them a difference between them? How are people consuming on Spotify versus how they’re consuming on Apple podcasts? Like somebody who is really adept at doing that kind of stuff, to me would be unbelievable. That’s the kind of stuff I love to do. But I think it’ll be great. So yes, Karen, I do feel that there is very, there’s going to be a huge need, as the industry grows, to have professionals that can that are really keyed on marketing for podcast, and specialisation around that with proven methods that really apply to audio and growing podcast audiences. So correct. So I’m going to really quickly look to see all the stuff here. Yeah, yeah, look at this. Yep. I love it. Eb, I love all your insights, I will, I promise, I will go back and look at some of that stuff. Okay, so this is a question who I forgot to write her name down. As a newbie, I’m trying to better understand the workflow producing the podcast. I think this is Liz. I think this is Liz. So let’s say I decide to go with a platform that records audio and video, either zoom or Riverside. What happens next, then do I have to manually upload all the audio and video files into the podcast host like Lipson? Which of these platforms do I use for editing? And do I need an additional platform in between to edit the tracks, and then from there, how do we get it all out into the world is that where we’re purpose I O comes in any insights would be greatly appreciated, the tech is the most overwhelming part of all this, I hear you there are so many different pieces. At any time anybody’s doing any video, it does bring a higher it is just a bigger lift all the way around. I mean, video is for me a lot more time consuming, not only for setup, and to look really great. But also for being able to download and upload and share files and having them the right size. If you ever thought that there was it was it gets complicated in terms of audio files, meaning there’s like m four A’s and or M four B’s and then there’s mp3 ease and there’s waves, holy crap when it comes to encoding video.
Everything is different. And particularly now, everybody’s consuming video in so many different places. So it you know, a video that’s optimized for an iPhone may not be optimized for an Apple TV or a fire TV. somebody that’s doing anything on YouTube, if you’re putting, like even just putting videos on YouTube, they have to be encoded a specific way versus anywhere else. Anyway, there’s just so much to learn not to dissuade you from doing that. But that just creates a heavier lift. But when it comes to audio only stuff and if you’re using platforms like zoom or Riverside, you can set up both of those to give you separate tracks right so that you would have an audio track and then you would also have a video track and the video track. I do believe I do believe it still has the audio in it, I think. So you have both of those aspects of them. So what you tend to do is you have to really decide how much of a heavy lift Do you want to put in to editing your show After you download it. You what I would suggest is being able to download the highest quality that you possibly can, from the get go recording at the highest quality, and downloading at the highest quality so that you have uncompressed audio as best as you can, given those two services that you were talking about here. And then you have to think about, do you want to edit this? Was it good enough for you to just go, you know, what we call live to tape, which is what I’m doing right now. So we I turn this on? It records, my expectation is that I can take this audio, and I would just send it off, right? It’s pretty much ready. So you have to think about the your capability of being able to do that minus problems like a cat came in, my child comes in, I have to talk with her. Is that okay with you? Or would you like to remove those things? So if you say that you would like to remove things that were perhaps times in the podcast that maybe the energy went down a little bit, or you didn’t really know how to just check
Unknown Speaker 21:07
to see if my phone’s working,
Unknown Speaker 21:08
I had to restore my other ones.
Elsie Escobar 21:10
Oh my gosh, I forgot to
Unknown Speaker 21:13
I forgot to put people on
Unknown Speaker 21:14
Unknown Speaker 21:15
Unknown Speaker 21:16
sorry. That was my fault. What happened? I’m gonna mute you all.
Elsie Escobar 21:23
Here we go. All right. So um, yeah, so if you want to remove it, then it does create a little bit more of a lift there, you’re going to have to edit some of that stuff out once you get that audio inside of wherever it is that you are, and that might take a little bit longer amount of time. Okay. So depending on that, after you get it down, large size, then you have to either do the editing or not do the editing, meaning adding music or not adding the music, that’s when you do it all well After you download it, adding the beginning of the song or whatever if you want to do that, after you do all of that stuff, then you export it out into an mp3 and it has to be encoded into a very specific bitrate, if you will. I’m going to see if I can follow up with finding the Help Desk article here after I stopped over at Lipson elver Lipson Help Desk dot Lipson comm if you search for encoding, you’ll be able to find the specs. And usually when you export it out of the editing program that you’re using, you can set that up, which I’m going to go back again, because if I didn’t address your question about having a digital audio workstation, which is usually referred to as a doll, and when you download this, this is like a software program where you can edit stuff, you can edit the audio inside of these programs. One of them would be audacity, which is what most people use that is for free. GarageBand is another door that comes free with your Mac. But there are a myriad of other software options out there where you can do it, including some of the newest one, which is called descript. And descript is able to edit your audio in the same way that you edit your text. So you see the transcription of your stuff. And if you look and you see something like oh my gosh, I have to delete that you can actually delete the words, and then it deletes it off of the audio aspect of it that is a new way that has recently come out. That is something that you can do definitely for when you’re trying to move things along in terms of editing, and you don’t want to deal with the other ways of editing. Okay, so you’ll have to choose that edit the stuff, then export it out into mp3, once it’s export it out into an mp3, then you upload it to your podcast host. And that’s when you publish it. So those are the steps that you take. And again, depending upon how much editing you want to do, you either do it with a lot of editing, or you don’t do it with a lot of editing, editing usually takes for every, for every one minute of audio, it would take about three minutes of editing time for you to get that done. That’s like a guesstimate of what that would be. Remember, one minute of audio takes a minimum of three minutes to edit. So if you have obviously you know what that would look like if you have, you know, a 60 minute than it would be times three. So, in that respect, it’s a little bit rough to be able to edit. I do hope that that answered some questions. I’m trying to let my cat out because the cat one second. Okay.
Alright, so in that respect, if I were releasing that as an a podcast, there could be a moment there where I removed the cat out of the whole equation and just Start off from here, and then we would be done. But that would take a little bit longer for you to edit. So I hope that I and do you need an additional platform in between to edit the tracks are really depends on your workflow. So I’m going to give you a link to a series of blog post that I have written about this, so that you can kind of read it and start to figure out what the process is, you start off with, with just enough that you can choose, and you don’t let it stop you. I learned by doing but this is why we have people that you you know, outsource to particularly when it comes to editing, editing was a language I did not speak. At the time of when I started podcasting, which was now Gosh, a long time ago, in 2006, I was a different human, I had a different type of lifestyle, I was essentially just me, I had no other responsibilities. And therefore I had plenty of time to mess myself up with all of the things and have mistakes. And I literally just it was just what I was doing all the time. So I had the time to teach myself and learn all these things. But in looking now, if I had to relearn how to do that, I am not sure I would eat. That is crazy. All right. Let me skip over to this is another question that came through. Hey, Elsie, you are the perfect person to help me with this question. I was wondering if there’s a directory or community somewhere that lists entrepreneurs with affiliate programs, not like Clickbank or share a sale for people who want to become affiliate marketers as a business. But more like a place you can search. If you’re an indie podcast, are looking to partner with someone who aligns with you and your audience to become affiliate to help monetize, I found a few good fits for me through personal connections, but have had conversations with a few other podcasters wondering how to find someone to affiliate for that to make money, not Amazon or other usuals who pay pennies. So I was wondering if there was a centralized community or online space that offers this that I could point them to thanks. And this is from Amanda and Amanda, I did some research, since I got your email earlier in the week. And there is no service like exactly what you’re talking about. for entrepreneurs in this way, my assumption is that you’re looking for a high payout for affiliates. And either you have a lot like an existing relationship or you’re willing to have a relationship with a company that really pays something’s great for for whatever that might be for you for any kind of sales that you or your clients are looking for.
Or you have to really do a lot more research depending upon what kind of, again niche or what kind of specialization or what kind what kind of adjacent business really supports the focus of the podcast that you’re doing for those affiliate sales. Another so it really there’s not one place where you can do this and sell all of the stuff. But you have to build a system around making that a viable business, because I’m assuming that you looks to me that you want to make a business, this is a business model that you’re really looking for that isn’t based on smaller payouts. So it’s about building relationships and partnerships with again, adjacent businesses or entrepreneurs that are offering high value and high ticket sales for some of the larger programs that would really make it your worth your while for somebody to make a sale for that. And build those relationships based on that. So you would have to craft that. Another way that you can do it too, is being able to I don’t know if you’ve seen one of my favorite companies as of late that I’ve really come to know is beauty counter. I don’t know if any of you on the call here today. Know this company is called beauty counter. And it’s about its makeup, it’s makeup makeup company. It’s kind of like one of those. It’s kind of built around the model of like a like you have that thing with a with a smelling like the smelling oils kind of pyramid II in the way that they function like somebody comes in as a consultant, you can have your own consulting business, you can sell your makeup and all this kind of stuff. It’s kind of like Avon, but like super so much better. So I really love it because I really love their makeup like I really dig their makeup. I like it because it’s non toxic and they’re like anti, like they’re just really pro being able to be transparent about the chemicals and the makeup. And I love the value and the mission, the values and the mission of the company itself. So I’m appreciate opponent of beauty counter. And I’ve really wanted to also kind of not be an affiliate, it’s not really affiliates because you kind of create your own business, selling the products. And it can be a very violent Bible business. And I’ve really, really wanted to do something like that adjacent to what I’m doing right so that I would do my thing. But then at the same time I had this time where I would say like, Oh, my gosh, look at this, this lip gloss, by the way, is beauty counter, and also my la lovely, like, super light moisturizing thing with a little tint on it. It’s beautycounter. I love it so much anyway, I could continue to sell it. And that is something that I’d be bringing my money into that business, right, so it’s not affiliate, but I know that I could make a substantial living if I really committed to being able to sell this makeup, because I still believe in it. So that’s another way to be able to do. There’s also and I know you didn’t ask this, I know you didn’t this but there’s also a place called kit. Is it kit.co I think it’s kit k i t that is correct. It is k i t.co kit.co. And I love this, I love this thing. I want to I have a page and I haven’t filled it out. It’s kind of an affiliate thing, but it’s more for creators and podcasters but I want to fill it out with like more things than just podcasting. I actually wanted to put my favorite things that I love, like the cameras that I use, but also like my my water bottles, my backpacks, the pants that I love the shoes that I love things like that into this so that people you can actually get Commission’s whenever people go to these places, and they have like these landing pages where you can create kits for people. So LCS vlogging, kit, LCS, podcasting kit, LCS travel podcasting kit, right and then I can have all of these little things that are added to it, and then you can see it and purchase it. And that’s an affiliate structure as well, mind you, that is like based on like Amazon, and you’ll be able to like, you know, marry a lot of different places, though like that also sell affiliate insight as but the way that it’s presented, it’s very lovely. So kit.co is something that I’ve been wanting to also do for myself. I just because you know, time, I haven’t been able to do that. So I hope that answers a little bit. Unfortunately, we do not, there is nothing that I know of at this moment. If somebody knows in the chat of something like this, that is an affiliate program. Again, let me just tell you exactly what she wants a centralized community or online space that offers connections, essentially a directory that lists entrepreneurs with affiliate programs. So one centralized place. I do not know but maybe somebody here does and I will read it after I’m finished. Last question that I have here before I do the next 30 minutes of everything for everybody that is here is this is from Terry, who is not here today. Not not uteri that is here today at different Terry that is not here today.
She asked, Can you explain what a cloud lifter is and how I know if I need one. Okay, so a cloud lifter.
Unknown Speaker 33:24
This is hold on let me
Elsie Escobar 33:28
This is a cloud lifter. To this little thing. It is a little box essentially. And it has an XLR in on one side, and an XLR out on the other side. Now this other cord is going directly into Let me see if I can like put this forth here. It’s going into my like road caster pro you see that it’s over there. So that’s where my this other court is going. And the way the reason that I’m using this is because my microphones and a lot of a lot of microphones actually
Unknown Speaker 34:11
Elsie Escobar 34:13
they’re very low in how they record your voice. So if I were not using the cloud lifter, I would have to like really amp up the gain for whatever mixer or interface I was using. So you could barely hear me it would be very low. What the cloud lifter does is it gives the opportunity to boost the sound on the mic so I don’t have to put the gain up so high in the road caster Pro. So for my Heil pr 30 I knew I needed a cloud lifter because whenever I was doing any kind of recording if I was this far away from them microphone, you couldn’t really hear me very well. And I went to amp up the gain a lot. And whenever you amp up the gain, it starts to pick up more of the sound around you in a way that in post production, it’s harder to get a cleaner sound. My new, which is beautiful, I love it so much my new shore m v seven, which is so lovely to lovely microphone, I thought that I wouldn’t need it. But I actually do need it. And I was very glad that I had that. So I don’t, I don’t have to set the games so high for you to hear the sound of my voice. So if you are at any point in using your microphone, and people are still saying you’re very low, you sound very low. And you’re like turning all the knobs and you’re like this is as high as it goes. And you’re still recording like, very low and people can’t hear you, you need a cloud lifter. So it really is just about solving. Interestingly enough specializing in one thing, it just helps you boost it like it doesn’t do anything else. There’s no knobs, you just stick it in there and boom, it allows the volume to come up higher. So not not really the volume, but for the to boost the microphone signal. So I don’t have to be like this, right? If I had to be like this the whole time and had my microphone in my mouth. It would be so much harder. Even though that still sounds pretty good. I can actually be this far away from this microphone and still get a fairly decent sound. So that is what a cloud lifter does. It is I think around 150 something dollars. I started using it this week. It was amazing. All right, I will come back to the community question that Terry had, just because we have a lot of lovely things happening here on the chat. Alright, y’all. So Eb, you say I’m producing a pod for a big company now and find myself being Oops, sorry, that is not it. My biggest question is about how to transfer to a new hosting platform without losing this site I built with the current hosts WordPress slash power press add on. What do I need to easily add my fee to a site if I build it as a standalone site? So are you going to number one question I have for you, Ed is do you? Are you going to do another WordPress site?
Unknown Speaker 37:36
Can you hear me? Yes, love. Um, so I’m not married to WordPress. The only reason I did it on WordPress is because this hosting company offers that add on of power press to facilitate. So all I know is that I don’t like Squarespace. I’m open to anything. I don’t care if it’s a Google site, I just don’t know how to not lose everything I built as the WordPress tied to their hosting company. If I move to another hosting company and want to have a standalone podcast site, yep. And then how do I easily import that RSS thing? The way you can kind of drag and drop on the current one tied to the hosting company?
Elsie Escobar 38:19
Yeah, yeah. Okay, so there’s two questions to two separate things that you need to solve here. Number one, most reputable pot podcast hosting platforms, including blueberry offer a fairly straight up way for you to be able to transfer or get a 301 redirect from one feed to another podcast provider. So that is something that every podcast platform does the reputable ones, and are able to supply for you, including the support for them to do it for you, or for you to do it yourself, whichever one whichever way you want to go. So that’s really not a problem when it comes to that. That thing that where it’s but the only thing that you will lose. And unfortunately, this is across the board are your podcast stats. So it’s not that people won’t be able to find you, and you won’t get stats anymore. It’s just that you will lose whatever you’ve built in the past, there is no way to transfer your past stats to a new podcast hosting platform. So what I generally suggest is for you to either screenshot it or export the data out and then reference it and add it. Whenever you go to the new place. wherever it is that you go.
Unknown Speaker 39:40
Only really important if I’m like ad supported. I mean, I don’t have a ton of listeners right now. And so I’m not married to my stats if that’s the only thing I lose.
Elsie Escobar 39:54
Yeah, that’s the only thing you lose. You don’t really lose anything else. But you have to be you’ve got to start the conversations early. So what I have seen from podcast support, particularly when we facilitate that from the Lipson side of things, is that you need to go, you need to reach out to both podcast hosting companies. So blueberry, I’m assuming that you host a blueberry as well.
Unknown Speaker 40:19
Yeah, I do now.
Elsie Escobar 40:20
Yes, you do now. Okay. Yeah. Because what’s really cool about blueberry is that you can actually use the powerpress plugin without hosting a blueberry.
Unknown Speaker 40:30
Elsie Escobar 40:31
Did you know that?
Unknown Speaker 40:33
I did not. Elsie, you just earned your fee for today. Oh, my God, I didn’t know that. I thought that was proprietary. And that’s what handcuffed me to them.
Elsie Escobar 40:47
No. In fact, I think it’s a really lovely thing that is extra about power press. That is awesome. Because we at Lipson also have a ton of customers who use libsyn. We they use it for hosting, but they manage their feed using power press. Ok. Okay. So you can do that. There. Again, all of this is a conversation between power press because again, it’s it’s blueberry power press support, so you can get separate support conversations around that entire, so it’s owned by raw voice, but these are separate products that can read that work really, really well together. Okay. Okay. So you would just need power press support, and then talk with them? How can I right, and you start with that I am looking to chain and then you tell them exactly what it is they I would I mean, for us, obviously everybody does not want you to leave them. But they are and I know because we do this all day, every day. Yeah, we help people do go wherever it is that they want. So you can talk with them first. That said, you know, all of the different places have and I would suggest I would even say that you can already start to read up on whatever wherever you want to go in the help desk. In of whatever platform you’re deciding on. They I guarantee they have a how to migrate from powerpress to this place, because it’s a known thing. So everybody has these knowledgebase articles, so that you get an opportunity to read up, what are the things that you need to get straight? Where are other things that you don’t understand. And then you can start to talk to the support teams directly. Because this is where people tend to like have problems is when they don’t have direct communication with the support teams and are pushing it and being like, Did I do all the things? Can you check my stuff? Did it be was it added? How do I add the 301 redirect? What do you mean, I need to have? What insert vocabulary term that you do not know, you’ve got to be super proactive when it comes to that because it’ll show you like what are the bits and pieces. Most of the time there is a period of time where you have to keep wherever you’re coming from still open before you turn it off. Right? It’s sort of like you leave the electricity on. Yeah, in the old house for a while. You know, and you leave it on for however you want either a month or two months before you turn it off so that we know that they’ve got the redirect going, everything has been populated, everything’s working, you can make sure double sure that things are working on this end versus that and you look at your stats make it you know, all of these little things. I had a very you know, this actually just happened for somebody who left Lipson went to a different company. And they had the whole redirect setup from you know, but the thing is, they didn’t really have too much communication. With Lipson support. They had all of the communication with the other hos hosting platform support, and they were amazing. I mean, they’re great. And it was a great, you know, the whole thing was awesome. But they did all of their own sort of they did what the podcast hosting that they were going to told them to do. And they had never done it before. So they went and did all the settings and all the things manually but they never contacted Lipson support, come to find out six to seven months later. there were still some redirects that didn’t take place that had to do with like Spotify and things like that. And they actually do monetize and it turned out that they lost like 60 $700 worth of add possible ad revenue or something like that, that they lost? Because they could have been selling their show
Unknown Speaker 45:08
Elsie Escobar 45:10
But they never checked back. And again, it’s one of those things where, who’s,
Unknown Speaker 45:16
whose fault is that?
Elsie Escobar 45:19
I mean, when you’re changing feeds, you’ve got to make sure everything’s like you’ve got to keep coming back. Right? So that’s why you need communication on both sides. Go to the new people, is this fine? If you’re seeing what I’m seeing whatever, go to the old people. Hey, can you make sure? Is this redirected? Are we set here? Everybody, you have got to be your own advocate. And that’s why you keep it open, so that you make sure like, Okay, this is not, this is not going this is whatever this is all the stuff.
Unknown Speaker 45:50
Does that help? Yes to sidebar questions, yes, take up too much more time. My other big concern is that, well, there’s two things that’s happening now, the embed player get I have blueberry and now that lives, you know, on my mass appeal site, and this and that, when I change to, let’s say, it’s a new WordPress with a powerpress plugin. All those go away those embed players, I’m gonna have to redo them from the old episodes. Okay. And then the other question, I don’t know if you know this, and I would appreciate Daniel’s contact info if you can throw that in chat or something. Yeah. Is all of a sudden, my embed players are on auto start. Every I don’t know how to turn it off. And, and blueberry couldn’t tell me they said, Oh, you must have changed some setting in Chrome, or added an add on? Nope, nothing. Nothing’s different. Hmm. So everything auto starts, whenever I go to my WordPress page hosted by blueberry or even to my mass appeal site, and I happen to have an embedded player from that plug in there. All of a sudden, they start talking and all of them at once. Yeah, it’s bad. I don’t know that it’s happening to anyone else. Right. or other viscom to ask that.
Elsie Escobar 47:13
Yeah, I was gonna ask that to see if that that was a thing, huh? That’s not cool. Yes, I will. I will see if I can if I can’t, if I can’t find Daniel stuff. Like right now. I I will get it to you. Okay, I’ll get it to you. I just Yeah, I don’t want to like search for it right now. Because I have like, yeah, I’m not sure if I can.
Unknown Speaker 47:32
Your help has been amazing. so far. I know. I’ve got to, you know, figure out a couple more things. But thank you so much. So yeah,
Elsie Escobar 47:38
I mean, it’s like moving around like that. It is hard. I know it is hard. So yeah. And I saw your comment about all the things that you’re doing for the company, and you’re being pulled into the do it all thing. I completely understand. been there done that. And that’s one of the reasons why whenever I get hot, like whenever somebody hires me to consult, and I’ve consulted for four companies, right, that are wanting to launch a podcast, and they want to like, I really do a strategic bird’s eye view of the end, like a really high level view, I get very specific about the strategy, but I’m also really clear you are I am not the one that’s going to do these things for you. I have people that do not I have people I’m saying I have people that I send you to, to hire, but that’s not me. So I won’t do these things. I can teach your team, how to do them, but I will not do them. And that is something that I’m super clear when people hire me now because everybody’s like, Well, you know, so much why don’t you do it? And I’m like, No, I’m not. No, that’s not my No. Um, let me see. All right, Liz. So what editing programs would edit audio and video at the same time? Yeah, so the ones that I have used myself which are the lowest, not lowest bar they’re really good are Camtasia Camtasia maybe I should write that down in Camtasia and ScreenFlow can edit both at the same time, but if you start to get into really beautifully, highly produced or more cam I can’t type and talk at the same How do people even do that? And ScreenFlow Okay, um, there are I forgot you know, I just escaped my brain right now like the I’m gonna have to remember I maybe it’ll come to me sooner but there are, there are higher end there are higher end editing programs and In fact, if you go, I had to I actually bought one of the new m one, Mike, my apple air Apple, Mac MacBook Airs, and I’m going to send the one that I have right now back, and then they’re going to send me the new one. And if you buy a new Mac, they automatically add like, particularly with the M one Max, they’ll tell you like this high end, creative suite of apps to use. It’s one of those pieces of software. I can’t remember right now, just because it escaped my head. But these are audio. Gosh, I know it’s not that it’s coming. It’s just sprinkles in my brain. But those are a little bit more intensive. Like there is a higher a how to do these things kind of thing happening in there. Lots of layers, lots of complexity. That is way beyond my pay raise. But there are again, a lot of tutorials actually on YouTube that helped me do all of those things. So Liz, yes, I see you unmuted. Do you have a follow up question for me?
Unknown Speaker 51:08
Oh, I didn’t even know I unmuted myself. But thank you.
Elsie Escobar 51:16
Alright, I hope that that Lord just says, I don’t know Hold on one second. I’m gonna read all your comments and stuff really quickly to see. So okay, not if an interview is decent. So if the interview is not as decent, yeah, so you can do zoom editor Lipson. So yes, that’s exactly what it is. So the zoom, you boot it down. If it’s absolutely perfect, you still need to encode it as an mp3 because you’re not going to get an mp3 from zoom. So you can do that using a piece of software called Liz, can you tell me if you have a Mac or a PC? I have a PC. Okay. So you can use this or phonic or get this one. Oh, actually, you know what? So, so all phonic will balance out your levels if an interview is so that meaning that both of those sides sound great, and you can export as an mp3 level later actually does the same thing as a phonic but it does not encode it as an mp3 for you. So you would have to still be able to encode that file into an mp3, which you would still need to use Audacity. And there are settings afterwards, you’ll have to just pull it in there. And even if it’s just me, or actually mp3 encoders, you can add, you can search for that mp3 encoder. And there are sometimes super easy little apps that you just put it in there and it exports it out. You just have to figure out that the it’s an appropriate encoding for the mp3 because there’s again different qualities. There’s like, you know, mono and all the way up to like stereo super high bitrate and so the file sizes really change. That’s why I wanted to say to to look at over at the Lipson Help Desk. Let me see if I can find that before I finish.
Unknown Speaker 53:17
Okay, and how do you spell those was
Elsie Escobar 53:21
the name are all on monic it’s they’re all I think that I direct message you. Oh, I don’t Yeah. I’m in under your or maybe Oh, I sent it to Eb sorry, not, not Liz. So, I’m like, I’m like direct messaging her and she’s like, I’m done. I’m done with you. So let me see. In fact, let me just put it out into I don’t know why it does that. A phonic Li Tory Torre and Audacity. There we go. That should be good. Okay, so I said, I’m sorry. Go ahead.
Unknown Speaker 54:04
Oh, I’m sorry, I would need those in addition to the audio video editor software, like the army
Elsie Escobar 54:12
depends, actually it depends. If you’re going to be using an audio video editing software, a lot of those can actually export directly into mp3. Obviously, if you have a video, you can’t do that, because it’s an audio. But most high levels can do that. I was I was suggesting you have this. If you’re not going to be doing any editing, if you just want to download Oh, that’s great. Let’s put that out. You still need to encode it as an mp3. If you’re doing editing, most editing programs will you can export it out as an mp3 from the settings inside of the program.
Unknown Speaker 54:47
Awesome. Thank you for the clarity. I appreciate everyone. Everyone’s patience with the newbie, no, no
Elsie Escobar 54:53
problem. And even if you’re using something that’s hi Adobe Premiere, Meredith said yes. Adobe Premiere. Is that higher that that software that actually does a lot more things, but even then you can also export out as audio only, like most programs can give you that option. If you don’t, so you would have to export it out twice, right? export your project out as a video, and then export your project out as an audio, and just encode it for that. So you can do that. That’s right premiere. That’s right, Adobe Premiere. That’s what I meant. Thank you so much. Thank you so much. Okay. Let me see if we have anything else. Oh, my Eb just says, my jam. Yeah, I know, it is so hard to do like these things I’m telling you like when it comes, if I had it my way, being able to edit these Q and A’s would be genius, to be able to edit the Q and A’s to remove all the fluff right? for people to consume afterwards, like, take out all the beginning, take out all the end, that didn’t make sense, even if it’s only a little bit, because it’s annoying for somebody who’s consuming it for the second time, or is consuming it because they’re coming in because they want the answers. For those of you who are here live, there’s something nice about maybe being able, maybe being able to converse with me, and have me talk with you and address you. And hey, you know, this is my setup, look at my thing. Here’s my cat, right. But for those of you who are doing a different type of thing, where you’re really value your time, you really just want me to give you answers and be done with it. It’s annoying. So it’s like, if I could we would have a workflow, and maybe we’ll add it in the mix to be able to get this out to whoever takes it Next, and be able to say, can you please remove the first two minutes of this file, and the last, you know, one minute at the end, so that people can just start with the key ways. That would be great. Because even skipping through all the welcoming is kind of annoying. It’s sort of like if you’re, if you’re consuming that in post, just skip to when you start, right. And that’s what I would remove. As somebody who was going to put this out these Q and A’s out as a podcast, there’s no way that I would just have these out, send them to john and have him remove it. But right now this is it’s a different format. So. Okay, and then I know that there was a question about where do you find people to hire to help with podcasts or doing marketing? And Terry Hyman said founding females on Slack, maybe. And then we have, there is just
Lena Gothberg 57:45
Elsie Escobar 57:46
just busters Facebook group, that is all editors in there, all women editors in there, it’s a fantastic group, I would say even just she podcasts, you would just have to vet people when you ask, this is what I want. This is what I expect, or what, uh, you know, that kind of stuff because everybody’s pricing is a little bit different. And it also depends on the amount of time that they’ve had to work in the business. So okay, anyway, that is what I have. Oh, my gosh, look at 254 definitely hit we have five minutes. Five minutes, loves, loves loves if anybody has any questions for me right now. Let me know if not, I will talk about my the app community the app that I’ve been doing. Was that just busters? Yes. Liz just busters. Yes, it is a fantastic group jam packed with professionals. All of them women, all of them either like learning or there’s a crime massive amount of professionals in there that are helping mentor up in Cummings. So it is so great. Um, let me see if I can do this. So. Okay.
Unknown Speaker 59:05
Um, oh, my gosh. So
Elsie Escobar 59:09
I so I was asked by Terry, not Terry Hyman, different Terry, about my usage of community, which is the app, the text app that I’ve been using to communicate with you all, it is called community. It’s a text app. And if you are not signed up, I think the majority of you guys here and I’m so sorry. leyna. I know. I know. It is only for US and Canada. I My apologies for not being able to deal with the whole world here.
Unknown Speaker 59:42
It’s very sad.
Elsie Escobar 59:44
But it is really great. So what it does is is essentially real time communication. So this isn’t for me, I don’t feel that it’s it’s necessarily like a text to market kind of thing. You know how there’s like text, whatever number to sign up. For and email lists like it’s not that service, there’s so many different services like that where you get it’s kind of like, it’s, it’s an entirely a marketing thing where they send you stuff for marketing stuff. community can be for marketing, but the main focus is real time, real time, one on one communications with your community, which I think if you know me, or have known me for a while, I value very, very much. And it has really been amazing to work with, because I do get an opportunity to send you text messages, the way that I would craft a message for texting, and I’m getting so many lovely responses from you where I feel like I can just text you back really, really quickly. And it feels natural, feels comfortable, it feels like it can quickly get information like that. I think, to me, that’s the biggest thing that I’m able to get you real time communications about things that are different, or oh my gosh, I just found this out little things like that that are amazing. And the back and forth that I’ve had with some of you has been great. It’s been awesome. At this point in time, it is very manageable for me to actually deal with that above emails, so much easier for me to have communications above email with this. The cool thing is that it’s a separate app. So if you put it on the phone and it like it’s, I don’t even know if you can see it. But it’s very simple. It just has messages in terms of messages being sent and messages, the lists and whatnot, it has the ability for you to segment it. So super squad people are all in one list. So I don’t set if I send you I can send you specifically text message lists on there without sending everybody and text message. I can also I’m able to see and segment according to whatever I want. However many groups I want to create in there is really awesome. It supports images, it supports links, it supports audio messages that I’ve texted, I’ve tested one time, it supports videos, I can add videos and share them with you as well. And the other thing that’s really fun is that I can use a web, the Web Player, not Web Player, a website, so I can manage everything on the website versus managing it on my phone. That’s a thing. And I can also schedule, which is awesome. And I was like, how do I schedule it? Like I think that I love that ability. I haven’t done it yet. But it would be really great to be able to schedule things out and have other team members come in there and take over if I need them to, so that they can manage things for me and maybe be able to say at some point, hey, you know, this isn’t working, or Kay, check this out. There’s also ways to like block people and silence people or kick them off if they’re really not good, right. So it becomes really amazing to be able to have this back and forth communication, I feel it’s going to be a very valuable tool. Later on, particularly if we do she podcast live, that’s going to be a wonderful tool to be able to really get real time communication for you all if there’s like anything happening. But it is a pricey investment. I mean, we are paying $99 a month for the service. So it’s by far the most expensive service that we pay for. And I was really adamant that I wanted to use it. And now I’m finally using it. So putting all of my my current eggs in this communication basket to make sure that we get more engagement particularly for the she podcast super squad, because that’s really what we want high end communication with you and being able to give you as much value as we possibly can. And I feel that this is a really wonderful way to do it. So that’s it. Any any Oh, look, it’s three o’clock. I’m so onpoint
Unknown Speaker 1:04:07
if anybody has any other questions, let
Elsie Escobar 1:04:09
me know if not, I am calling it a day. And I thank you all for showing up today. Let me see.
Unknown Speaker 1:04:19
Yay, Karen. Thank you. Thank
Elsie Escobar 1:04:20
you. That’s awesome. Thanks all for showing up live. Again. You will Oh, one last thing I forgot. So next week, it’s not going to be just and I’m sharing this with you because you all are my lovely super squatters. So next Tuesday is the anniversary of her daughter’s death December 22. And I really was very adamant to get her to not do anything on that day because there are many things that she still needs to process with Emily’s passing and so we are I am coming back next week at 2pm Although I’m not sure exactly what we’re doing, we might just have a gathering and it just a community gathering and sort of get to know each other a little bit better. I’ll figure out what the structure is for next for next slot at 2pm. So I just wanted to let you know that that I kind of forced her away from it because she always pushes through things that I don’t think she needs to be pushing through. And this is the opportunity in some way to be able to just be with herself and her family. So that there we go. So that is it. All right. My squatters not squatters, squatters live in D I mean, we could be squatters, but I’d rather be squat ders with a DD D. Okay, my love’s I will see you next week. I hope and I will keep you up to date. Hopefully by Friday, you will get an idea of what I’m thinking. If you have any thoughts you can always text me if you are signed in for text messages. I’m sorry to make you feel like FOMO leyna I’m sorry. I feel like really bad now every time.
Unknown Speaker 1:06:11
She’s like, yes
Unknown Speaker 1:06:13
or no. Okay.
Unknown Speaker 1:06:14