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Lesson 42 of 75
In Progress

12-17-19 – Jessica

jess12-17-19

[00:00:00] Hello? Oh my God. It works. What a miracle. Thank God. Thank the Lord. I had to restart everything, but we are here, so let’s get used to it. I hope you guys can hear me. I have no idea if you can. I’m just going to give it a few minutes. Make sure that everything’s okay.

Um, now of course, I’m going to, hi. Hi, golly. How are you? Um, all right. No, we have some questions today. So I am just going to wait like a minute or so. Cause I was very late getting in here. Um, these are my readings. I have reading glasses. Now you guys reading glasses tomorrow. I am traveling to, um, look at another site visit.

I’m looking at another, uh, [00:01:00] I’m pleased to do our event. So I’m pretty excited about that. Um, But for now later, let us do, let us do the answer to the questions. Okay. So I have a bunch today, so I’m excited. Actually. I have one. Okay. Um, so the question is about marketing. And it’s from April Marino. She says some people say that a podcast is a great way to market your business.

People are listening to my podcast. You would not have found about my work, found out about my work. Otherwise, do you have any tips on how to optimize the podcast to share the skills someone has from there? Podcasts. Do you have, wait a minute. For example, my podcast is auto-immune women. I love sharing hope and resources and inspiring interviews with them.

I’m also building my coaching business [00:02:00] for auto-immune women. What tips would you have on how to market business? Oh, okay. Got it. Got it. Got it. Got it. Okay. So there’s lots of different things you can do. Um, but the main one is, seems obvious, but yeah, I mean, one is tell them that you’re a coach, which I think people can sometimes forget to do.

So, if you say at the end, I usually used to do it at there and you know, if anyone wants help with this, I offer coaching. Um, and you can find me at this place, the splits, or you can email me here. Um, you can also create like a little radio spot for yourself where you. No, you don’t do it live, but maybe you prerecord.

Hi, this is Jessica. Before you listen to my show, I just want you to know that I do coaching and this is what I help with. And this is how you can find me today. Um, But the main way to do it, it’s just to tell people. And I also think, uh, don’t be ashamed to slip it in to conversation when you [00:03:00] are doing interviews that actually worked for me quite well.

I would, I would like if I was interviewing a speaker, I would ask questions about speaking and then I would say, well, you know, you know, cause I’m trying to be a speaker and then I would get hired to speak. So if you could mention it, this is also kind of like the rule of the law of attraction. Which is that when you say what you want on your show, chances of you getting it are much higher.

So. If you sneak it into conversation that you coach people and you can do it without making the guest feel like you’re trying to coach her. Um, you know, then that’s also a good way to go too, but definitely just, Hey, Patrick would definitely just mentioning it at the end of the show. Like, by the way, thank you to our guest.

And you know, if you and the audience have any issues with anything and you want to help, you know, and you want some help, you offer a free, you know, I don’t know what I mean. I say a bunch of stuff. I’d say, you know, you could offer a free 15 minutes or an intake call or you have a freebie download.

That’s another thing is getting them on your email list. So [00:04:00] maybe if you don’t want to market your business directly, which there’s no harm in doing that, but if you don’t want to do that, um, you can do some kind of freebie, like the top 10 ways people with autoimmune disease can travel or. Um, top 10 tricks for being out and about, or I don’t know, whatever it is that you got going on.

Hi, Beth. Um, that is probably, um, a good idea too, because then you’re getting tons of people on your email list, and then you can let your email list know that you are offering a service on your podcast. So. That’s what I would do. Um, that’s the only question I have for today, which I thought was interesting probably because, um, it’s about to be the holiday.

So what other questions do you guys have now that you’re online? What are you guys struggling with? How’s it going with your podcast, Beth. Patrick, golly. What’s going on with you guys? [00:05:00] Um, hit me, hit me, hit me, hit me. I was just telling him, um, Well, I was saying at the beginning of the recording that I’m traveling tomorrow to look at another venue for she podcasts live.

Um, and so I’m at today. I was actually almost forgot. I mean, at first I almost forgot to pop on. Then when I remembered I was one minute late and then I couldn’t get the video, I kept doing like the, you know, like when you try to load something and it does like an Aussie snap it as like a sad face computer.

That’s what came up and I was panicking, but we’re all good now. Um, okay. Oh, Bonnie just made it. Hey, Bonnie. Uh, Bonnie and I were talking yesterday about growth tactics. Okay. And so maybe since she’s here and you guys don’t have seem to have any other questions, maybe I’ll go over a couple of growth tax ticks that I have used.

Um, in the past, the one is the one I was just talking about, which is. Getting a freebie tip top tips. You know, even if you [00:06:00] have quotes from your interviews, like if some of you are pulling great quotes and tidbits of information from each interview, you can put them on an ebook and then have a freebie ebook that they can download.

You know, the top, um, tips from health coaches about X, Y, and Z. And then, um, And then, you know, you can not just offer that on your show, but run an ad for it. Even if it’s just like a $5 boost or 10 $20 boost a month, you’re still getting more eyeballs on the freebie. Then when they’re in your inmate email, you can start telling them about your podcast.

So that’s one growth tactic. Another one is I like to do consistent general. Okay. So now some kind of like, like notification and I don’t know where it’s from and it’s, that’s definitely gonna drive me crazy. What is happening? Where’s that coming from? I don’t want that to happen anymore. I’m to, I don’t know what that is.

Um, anyway, [00:07:00] sorry. Um, general generic. Generic promotion. So if you write a couple of just random, generic, like a, you know, business fabulous, which is the show for you. If you have a business and you can fabulous, then you don’t have to rely on potential viewers, really wanting to hear that week’s topic and they could sign up, you know, they could just go to the show and subscribe and listen to the most recent episode based on the fact that that’s the show for them, if they’re this person or that person.

Okay. Um, Bonnie says Facebook live, demands all the attention of your computer. It does. Um, okay, so there’s a bunch of questions now, Bonnie, it doesn’t matter if you cover the same topic in a year. I read that in the group of four. I actually just thought didn’t Brittany. Just say she did a whole episode about a topic and then went back and realized she did a whole episode about it the same time last year.

And it’s probably not different. I don’t think that matters. I mean, It’s not that you’re going to run out of stuff to say you don’t, um, it is good to have a [00:08:00] list of topics and you know, like a database of what you’ve talked about and when, so that you can avoid that happening, if it bothers you, but elsewhere, I’ve talked about the same thing or, I mean, first of all, we do travel episodes.

Every time we go anywhere we do holiday episodes. We do, um, I mean, we talk about, you know, Going on vacation or podcasting when you’re sick, cover the same stuff all the time. I don’t think it matters. I mean, I don’t think it’s something that you have to necessarily avoid. I don’t know if I’d talk about the same thing once a month.

Um, but I’m not sure that that’s that big of a deal. Patrick says I’m recovering from a massive law on inspiration and energy to find guests and keep my podcast up and running. So I think Patrick. We could explore why your energy is draining from it. Is it the topic? Is it the people? Is it the brand? Is it the time?

And which one of those things is [00:09:00] bothering you the most? If it’s the time it takes, you know, you’re saying inspiration and energy. So that seems like if I had to guess it would be a combination of. You’re not inspired, meaning to talk to the people you’re interviewing perhaps, and you have no energy, meaning it’s taking too long and you can’t be bothered.

So I’m wondering a couple things first. Um, is your show popular enough where it’s worth it to stay? Like, or do you feel like if you don’t keep going, are you going to be disappointing, your listeners who listened to the show and need you? Um, if so, can you start adding a different segments, something fun?

Like what would make it fun? Like the most fun, like, you seem to be someone that likes to have fun. Not that there’s people who are like, I hate fun, but you seem to be someone who really likes fun. So that said. How can you make your show more fun? Can you be more fun in the way that you advertise it? Can you be more fun in some of the questions you ask?

Can you [00:10:00] be outsourcing the things that you don’t find fun? Let’s explore that a little bit. Andrea. This is for marketing. I just sent out holiday cards with my business podcast card in them. That is a good idea, too. Holiday cards is a great idea. And sending them a card with your podcasts or happy holidays from the Pez.

Pez collectors podcast. That’s a great idea. And we’re going to be sending holiday cards too, with our logo on it, just so people can keep us in mind if, and when we ever get a date and an event. So we’re all be doing the same thing. So that’s great. I thank you for that. Tip Beth wrote, Ooh, love these ideas.

I’m having a difficult time juggling my business that makes me money and scheduling, recording with guests. So repurposing content and, or creating my own episodes when I don’t have guests lined up. Okay. But also you need to start, metalizing your schedule. So I have the same problem too, [00:11:00] where I wanted clients, but I was too busy recording and back and forth.

So first thing you need is you need a link where you can have people go and schedule with you. That you don’t have to be involved at all in their scheduling. So you needed to take yourself out of the equation. So you go back and forth with forgets. They click a link, a reminder. This is I’m assuming you don’t have this already.

And maybe I should. And then the other part is. You can carpet compartmentalize the days of the week or the times the day that you record, um, do you need to save your energy? You know, you have a certain energy for interview and you have certain energy for work and, and like Fridays always feel a little more cash, a little more casual.

Well, last, um, rush because Fridays are Fridays. And so that was, I found good. That was a good time of the week for me to record. So I would set up a couple in the morning and then I found like, I dunno, like [00:12:00] Tuesday morning and I would do it Tuesday and Friday. And that’s it. You that you might be able to.

Uh, juggle a little bit better. Oh, Patrick, uh, a middle school teacher, he says, huh? Um, and sort of Bonnie, and then Patrick says, I recently took the show on the road, a road trip that I think is, yeah, that’s cool to visit some cool stuff. I mean, You have your teacher, that means you have winter break, you have spring break, you have summertime.

Can you schedule a bunch of trips in the summer that you then you can use for the school year? Like, I don’t mean for you to be like an April boy thing, like, Oh, back in July, when I went to go visit this and that, but. If you could do some of that, then maybe you could energy up for the other things you’re doing.

Oh, okay. So Beth, I don’t have a Calendly, but researching guests and pitching them to be on the [00:13:00] show. Yes, that can be rough. Um, there are some people do this for you. Interview connections. You can hook up with her if you’re the show and she might. Yeah, there’s bookers out there. Kelly Glover with the talent squad, Jessica Rhodes with, um, interview, interview connections, and Tom Schwab with ballet and all those guys book do their, their bookers.

Um, you can also hire a VA to do your book, like get a pitch, make sure that each page is specific to show that you’re the person that you want. So make sure that you don’t. Leave it in details about previous pitched people so that they know that it’s really personalized. It’s a lot of piece. So it’s really personalized.

That should also help with the energy researching and stuff like that. So that’s helpful. That’s a good question. You know, um, because I, I decided when I first did my interview show to do two shows a week, [00:14:00] And it was about three days in, before I was just drowning in email from being pitched from pitching, from scheduling, from getting their headshot, their bio, like all of that can be fixed if you just a service like acuity scheduling or calendar that solves that problem pretty much right away.

So, okay. So I’m out of questions. Here we go.

Uh, Bonnie says, get on pod.net. Let’s take a look at pot at shell. We were a sponsor. Ah, yes, the best one we connect for your next podcast interviews. So this is a, I don’t want to say a dating app. It’s kind of like a, it’s like a matchmaking website for pastors and guests. So funny. That’s a great idea.

Thank you. Um, during that. So yeah, you guys check out pata.net. It’s a really cool service. The guys who run it are really, really nice. Nice and [00:15:00] awesome. Um, I think potty actually signed that to me at first live sponsors. So give them a little love for that as well. Um, So, yeah, I have like, you know, 15 or so more minutes.

Hi, Danielle, um, Janney listening. Well, well she says listening well, I’ll shuttle the kids, you know, Danielle, I wonder if I could answer, I don’t know how specific your questions are, but I can answer it. Danielle sent me a couple of questions, sponsorship, um, that she had to on. Yeah, she did post the link and I can read them out loud, advanced them for her.

I’m sure she wants to. No,

but this would be a good way to get started so she can at least hear the answers she wants. Okay. So I’m going to do that unless you guys have any, um, Any further things for me, I’m just going to get started with Danielle’s questions about [00:16:00] sponsorship. Okay. Um, what is the industry standard for sponsorship?

I don’t want to ask for too much or too little, but I want to give a number, but it’s in line what they would expect. So, um, this also does depend on downloading. I won’t share that she gives me written permission, but industry standard is like 30. Dollars per thousand downloads per episode. So, so if you have like 2000 downloads per episode, that’s $60.

However, if you don’t use CPM and go based on your other, um, community numbers, you can, you can sort of wiggle that number so that it’s not CPM, but, um, You know, you can add in like Facebook, Instagram, Twitter, LinkedIn, and then just say, you know, I do 150 or a hundred dollars an episode and I include X, Y, and Z.

Um, [00:17:00] and that could be a good way to go. What is the ideal time commitment? So the ideal time commitment is enough time for the listeners to hear the call to action. A few times one time is terrible. In fact, I mean, like if the answer is new and skiddish the least amount of time I would sign up for, or that I would laugh people to send out for it as a month, because what happens is you.

You really see a surge of traffic around the fifth or sixth, do the ad. So they’re just going to be seeing results when that campaign is over. If it’s a month’s campaign and you can do a weekly show otherwise, um, the ideal is. Ideal amount of time. It’s like six weeks. So you can try to sell a 12 week campaign or a six week campaign.

And that would be your best bet. I think next question. I’m also wondering whether to include price, tier [00:18:00] exclusivity. It will be your sponsor. Um, You know, that is secure, um, depends on your audience and how neat it is and your case. It’s pretty niche. So they may want to be the sole sponsor. And also that you would.

Um, competition. In other words, like you, can’t, it’s very, very rare to podcast where we’ll do an ad for like blue paper and then hello, fresh. Yeah. So would they need to pay for exclusively it’s different for a network because a network or as many different shows and they want to be the sponsor for all, all the things they’re like you have the one thing is, I mean, I’m not saying it’s a bad idea.

I’m just saying you have to really, really show the value of it in your proposal. Next question do sponsors the limits on my content. For example, I just did an interview with a writer about a national parks outlets. He wrote, it’s not a guidebook. It’s the coffee table book. [00:19:00] I know something, how many sponsors special only have one company per service or tool.

So I would only have one guidebook company. Okay. So that’s kind of what you’re just saying, like one type. So, yeah. Um, so I’ll just tell you a story. There’s no great answer for this Danielle, but I will just say, I’ll just do this. I had a client one time who had HelloFresh as a sponsor. And during that show, she covered all, all the different months, some months.

Cooking opportunities. Like all of them, blue apron. Hello, fresh. There’s a bunch more that I don’t remember right now, because those are the two in my head. Um, that was a bad idea. That episode for when they’re not your sponsor, it’s not that they’re control your content. It’s just. Considerate business.

It’s a considerate business move to not [00:20:00] review all the guidebooks. If one guy is your sponsor that week. So that’s my, I think that’s my advice to that. It doesn’t mean they control your content. And Stacy, she does have a lot of partners and she does do one at a time. There are people who offer exclusivity on each type and you can do that, but, um, you don’t have to do.

But I wouldn’t have them on the same show. I don’t think, um, I might, Oh, this is a specific question about her document that she attached to, which I will write you back about that. Um, and so, yeah, that’s about it. So very interesting questions about what, you know, really semantics about approaching, um, sponsors and what to put in the, in the thing, the media kit.

And then Bonnie wrote a question. What’s the deal? Just saw there was a thing as today.

[00:21:00] So I don’t want to stay with it. Say in general, when I was doing an interview, I was in control of the content. I kept the, you know, I never offered a download. If somebody wanted to listen to it, they could listen to it on my own, a feature on my website. That was a bit, however someone wanted to be interviewed and then they have a product that they are promoting or something of that nature.

I was open to that. And they could pay you $250. They could give me the questions I was going to ask. And if you get a copy of the download, when it was complete, otherwise it was totally up to chance. I started talking to me about, I just talked about whatever I wanted. I asked whatever I wanted. Maybe we got to the product.

I mean, you know, I try to be considered, maybe we got to their product. But if they’re paying for the interview, it’s really what they’re paying for is a marketing piece. And you can choose to do those pieces, not depending on [00:22:00] her mood that day or who’s asking. Um, but I think it’s a cool thing to do.

Personally. You can use it as you can use it as an episode, or you don’t have to. You don’t have to put it on your feed if you don’t want to. I mean, it seems like a waste of your time and effort too, but yeah, you certainly don’t have to do anything. You don’t want to have to do any more questions. So tell me, tell me, tell me, tell me, tell me what you think

might sneeze either way. I might have a sneeze. Sorry, sorry. Um, any other questions about sponsorship, about marketing, about growth, about event planning, about brand thinking about systems and processes. We’re gonna start focusing more on tools like pot, it like [00:23:00] Calendly times. Speed. Acuity. I want to be like a job.

Our editor calls, Batgirl of podcasting. And I like that idea. I like having a tool belt of software as a service that I can recommend to people to make their lives easier. I know all of them usually because I’m the laziest person alive and I pry all them just to see what’s going to make my life better.

Um, As a project manager. And he says, if you want a good project manager, you got to find somebody lazy. Okay. Top tips to get featured on other shows for the purpose of growth. Um, honestly the, the top tip from me was to pass like scared to death to ask to be on an entrepreneur on fire. Um, but I just reached out and I said, Hey, I’ve been doing this and this is my background.

And I will talk to you about this. And then they either put you on or they. Don’t um, you know, but I really honed in on the exact [00:24:00] shows that I thought would give me like a catapult, just, you know, like there are, there are people when you’re running your show or when you’re advertising anything, there’s two ways you can go, you can get real specific or you can spread it, spread it on the bread, like peanut butter, you know, and.

That takes a lot more time when you’re being interviewed to spread it peanut butter. Cause then you’re doing a lot of little shows with small audience or you can just one or two or even five, cause you never know, who’s going to say, Oh right. So five, that would make huge difference in your life. Make sure they do interviews because that part’s important.

And then say, Hey, I’ve been doing this and. I’d love to be featured on your show. And if you want, I mean, you could also ask to train, um, depends on how you feel about that. Like you do one interview now, and then six months you do another one or three months. You do another one. Depends on how much you want to [00:25:00] talk to this person or how much they want to talk to you.

Um, but yes, asking. Uh, asking is the best tip. I mean, asking and having a really good pitch and the pitch has got to be, my approach is casual. I am a casual approach or I approach casually for sponsorships for pitching myself to be on shows. I am a casual, no big deal. Whatever’s clever kind of pitcher for everything.

And it’s because I don’t want people to feel guilty about saying no. And also, I don’t want to feel like there’s so much on the line that if they do say no, I’m going to feel suicidal. So I just do like a, Hey, I admire you. I think you’re cool. I’m cool. We should be cool on a show together if it’s not cool.

Cool. And that’s it. Um, so if, if you keep things casual, it’s better for your self esteem and your rejection levels and how you feel about it. And it’s also [00:26:00] better for, um, establishing a relationship with that person, whether or not they choose to interview. You they’ll remember that. You’re like, cool, cool, cool, cool.

Um, so yeah, that. Is my best tip for, for pitching. Um, your casual is really, that has worked for me quite well. As far as, um, getting on other people’s shows. I see your little loves, so thank you, TIFF. Um, Bonnie says love for you to discuss tools and workflow. Well, um, the first tool I ever used to organize myself, as far as workflow was Evernote.

I had a list in Evernote of all the people I wanted to interview. I had another list of everyone, every topic I ever wanted to discuss. And then when. I would have a guest come on, which I know you don’t have Bonnie, but when I had a guest come on, I would have the intake form go into an Evernote note. And then I would just pull up the note as I was interviewing them and look, look it over.

Cause I was like, I’ve already done the [00:27:00] research cause I’ve asked them a bunch of questions and um, No, I would just talk to them about what they wrote me and this way I didn’t have to do a sniffing around looking for their links and for their bio and for their headshot. It was all there. In one Evernote note, um, Google docs would work the same way.

Notion would work the same way it should work with. I mean, I relied very heavily on the calendar as far as making sure there was a time of the week that I did all the things. So, like I said earlier in the show, in the call or whatever, this is live video, um, I compartmentalize when I do interviews, because if you just leave it Willy nilly, um, then everyone has an open invitation to your schedule and you as well, have it invitation to your schedule.

You need to have like, okay, I’m only going to record Tuesdays and Thursday mornings or Monday and Wednesday the afternoon, or just on Fridays. Um, and it really helps you. Anticipate, you know what you’re going to be doing and helps you put you in the mood. Um, you can also [00:28:00] plan around that as far as the other things that you need to get done, that’s really important.

Um, and then at the time we’re going to do the social, the show notes, the rap, you know, like if there’s other stuff, so there’s the interview and then there’s the post-interview. And do you, before the show goes live, can you do that? Can you add time into each interview?

Oh, uh, I actually lost my, not that I needed. I don’t think I need it, but yeah, I can’t hear through my headphones anymore. Um, that must’ve been that beeping. Hello anyways. So as I was saying, um, what the hell was I saying crap that completely took, took me off guard. Um, Oh, compartmentalizing. Yeah, try and put that on the schedule as well.

And then. See, if you can make a flow chart of everything that has to happen and who it’s going to go to, especially if you’re hiring out. Sorry. It’s so like [00:29:00] noisy here today. Um, so if you’re hiring out, you know, interview, thank you note, shownotes get it to John. Who does the email, who gets it out, write down all the steps you want to take.

And then once you do that, um, Once you do that, then you can start assigning it to other people. Um, so Danielle has some other questions about, Oh, how do you apply casual to sponsors? And then how do you do an intake form using a bio and a photo, um, type form will let you, um, upload a headshot. Like you can just have them upload a file, ask them for the headshot.

They’ll upload it, ask them for the bio. The whole thing type form is really good for that. Acuity allows you to put, um, A questionnaire form when you, when they book a time with you. And I think that also includes uploading files. So those are the two I’ve used the most recently, and I will tell you what it is.

So, so, so, so helpful. [00:30:00] Um, as far as applying casual to a sponsor, um, what I usually do is say how much I dig the product and what I like best about it. Like, for example, with benefit, I pitched them, um, to sponsor the event. And I told them that, you know, they have they’re really into like eyebrow. Products.

So I told them how they like helped my eyebrows out. Um, and then I asked him, you know, I told him I was having an event with X amount of people. So same thing. You have a show with X amount of people that do X, Y, and Z. You’d love to explore a partnership. Um, have they ever done a podcast partnership? And if so, you know, and either way, is that something they’d be interested in, um, So no media kit, no numbers, no mission, no vision, no book report on yourself.

Just I dig you. I would like to partner with you. How do you feel about that? And then normally they will want more information or they’ll [00:31:00] say we don’t do partnerships G F Y and either way you have your answer. So. Um, yeah, just think of it as asking someone on a date. And if you think of it like that, you know, you don’t want to blow your desperate, uh, desire to partner with this person in life or in business.

So how would you ask somebody on a date if you had to wish by the way, I have not done in 20 years, but. It sounds probably something like, Hey, would you, would you like to go get a cup of coffee? I’m dying of thirst or, Hey, I, no, we were talking about that time in restaurant and you know, if you ever want to go hit me up or, Hey, I like you.

And I think you’re funny. This is like a real, like, I think you’re funny and. Um, I like to [00:32:00] take you to dinner and celebrate your funniness or something like that. It’s not like, hi, I’m, you know, Adam and I like long walks on the beach and watching movies. Would you like to go on a date with me and possibly explore getting married?

Like that’s weird. Similarly, this is weird. So that’s why I always go casual because I feel like it’s just no pressure. Um, so this is the last call for questions, and then I’m going to sign off mostly. Cause, um, I am, now that I’ve talked about all that food, I am starving and I have a new AirFryer and I’m going to go see what kind of crazy crap I can make in it healthy, but air frightened in the last.

Um, okay. So I don’t see any other questions. Um, I do see some laughs and hearts and thank you for that. Um, This will be up. Well, it’ll be up as soon as I’m done. Cause it’s a live video. So thank you guys so much. I hope you guys have a wonderful holiday. I think if we’re doing a [00:33:00] QA next week, but I don’t remember if we are, it would be LLC.

So have a wonderful Hanukkah and have a wonderful Christmas. If you don’t celebrate or you hate the holidays, have a wonderful sulk Fest. I will be doing some combination of all three of those things. Um, and so please enjoy your holiday time and. Love you guys. I’ll see you soon. Bye.

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