12-22-20- Elsie QA- Planning for 2021
Q: Terri asks….When you send an intake form to a guest what is the easiest ( and free) way to create a fillable form?
Added to scheduling —— Acuity for me is the best $10 to solve so many problems!
Q: James asks…What forms – agreements- do you use to secure sync music for your podcast?Do you have an attorney you recommend to use?
A: My go to for this is Gordon Firemark. He is very aware of not only podcasting but also licensing. He could at minimum changeEntertainment Law UpdateEntertainment Industry Insights
Q: Alissa asks…I have the marketing and listenership down, and now my 2021 goal is to move onto the next level of monetising. Is the next step reaching out to advertising agencies, reaching out to specific companies I find myself drawn to? Please could you advise?
Q: In an earlier Q&A you (I think) mentioned offering sponsorship per episode as an alternative to ads. How would you price that?Thanks!
Q:Karen asks…I’m getting inquiries about options for private podcasting — either behind a paywall or just an internal private podcast — this could be for an ongoing podcast OR a limited run series (like an audio course). Who/what/where should I consider or keep in mind?An example is a city’s Department of Cultural Affairs providing a podcast-based audio learning platform for use in schools.I’ve experimented with Patreon’s private RSS feed.
I know Libsyn has an option but I don’t fully understand how it works.
This platform I stumbled on – Soundwise – an audio course platform similar to Thinkific or Teachable.
And I’m sure there are many many more ways to go about this.Thank you!!!
https://create.blubrry.com/professional-podcast-hosting/private-internal-podcasting/Glow.fm——QUICK PLANNING RESOURCES!
Civilla says…I was cleaning my office earlier today I searched for and found two podcast planning books which I plan to actually use in 2021 although I already have the first two episodes of 2021 already in the can for my childless not by choice podcast.I’m going to be using The Podcast Interview Scheduler by Fraser Ramsey, a Scottish podcaster friend. And The Podcast Planner by Addy Saucedo. I’ve only had her planner for three years! https://www.amazon.com/Podcast-Interview-Scheduler-Fraser-Ramsay/dp/165511932Xhttps://www.thepodcastplanner.com/
Elsie Escobar 8:22
Okay. So let’s get started. And I will begin first with Terry Terry, or I don’t think Terry’s here today. But Terry asks, When you send an intake form to a guest, what is the easiest and free way to create a fillable form? I don’t think I can make the live but this is something I’m working on this vacation break. Okay. All right, Miss Terry. So I did. I’m going to give you a variety of different solutions based on what you asked. But I’m also going to answer the question with Notter. I’ll answer the question, but not with the right. How would I say it? Not with the question that you asked? Okay, so the number eight, the easiest way to do that, the easiest way to do that, and please, for those of you who are here who actually know maybe have another solution that I am not giving up, I’m happy to share your stuff. So the number one way is Google Forms. I mean, Google Forms is essentially the thing, because it’s the easiest, it is free. It comes with any of your Google accounts and all of that stuff. I hope I have copy. I’m copying and pasting, like all those sources today into the chat so you guys can check it out, just in case you don’t know. And I have used them for a while they are not particularly attractive looking. They are kind of like everybody knows what they look like. They don’t necessarily look professional, and I can’t say professional. It’s just that they look like Google Forms and if you’ve seen them there, you know, so if you don’t care what they look like, okay? No worries. The other solution is tight. Yes, you can customize TV, you can totally customize the header. Correct. And I that makes me so happy.
Because customization is my my best friend. There’s also tight forum and I will post it in here as well did I do it? I’m using two separate keyboards and it’s very There we go. Okay, so typeform is the other solution. It’s also free, you can actually have a free account. There are stipulations. As we know, with any free account, there is like a only enough, right? There’s only like one kind of thing that you can do for a lot of these things. For the most part, I think time for him will actually work for most inquiries. Again, there are some things that it won’t do. If it’s a free account, I believe for typeform. I may be wrong, because it’s been a while since I used it. I’m not sure you can have like unlimited images, image attachments kind of stuff, meaning that I’m not sure you can attach an image if that’s part of the intake form for interviews. But if it’s only text questions like what’s your email? What’s your, you know, Instagram handle? What’s your description of your show? What do you want to talk about? You know, that kind of stuff? It should be pretty okay, I believe they have up to 10 questions that you can ask anything above 10 questions you have to pay. And you can also you only can have up to, I believe 100 responses and stuff like that. But obviously, I doubt any of us here on this chat, have an interview show that has more than 100 guests a month. That would be amazing. But I don’t think y’all are that driven. I may be so tight forms another solution. Okay, those are the three. And that’s just answering your question. Now one thing that I really love, it is paid. And it’s something that I use, and I am super grateful that I get an opportunity to use his acuity because I love acuity, it is what I use to for my scheduler, my scheduler have
just plain old. How would I say it like my plain old appointments like these are meetings that I have 15 minute intake, not even intake 15 minute meetings that I have with anybody. So whether they’re a client or not a client, I usually have an acuity that I send a link for that, of course, I have my clients on there that book that way as well. And one thing that I really love about acuity, too, is that it supports payment. So let’s say there is somebody who wants to hire me, for like an hour consult on something specific that I’m not offering on my website like so I don’t have a specific offering for whatever they want to hire me for, I actually can send them an acuity link and it has, I can have them pay just from the acuity link for whatever it is that they want me to do. And it’s I can set that up. And it’s a really great way to do it. The other way to do it is that you can add, you can add the Q and A’s in there, not the Q and A’s the intake form inside of acuity, which is another way to be able to do that. So if you would like to, you know, have somebody as a guest on your show, you can send them the acuity link and say book here and fill out the intake form, and it’s all in one take. So you can have that. What’s cool about that, at least for me, I don’t know what your workflow is. But mind you, when I do that with my clients, or when I have a meeting with somebody. What I like about that is that when I get the calendar event in my, in my calendar, I can see what their intake form is inside there. So I very easily can look like let’s say a meeting with somebody and I haven’t really I just oh my gosh, I have a 15 minute meeting with so and so I can look at my calendar. And then if they filled out my acuity, it tells me what we’re talking about what the meeting is about, and that kind of stuff. And you can you can make them different. So it can have more than one question, or it can have just one intake. And that’s it like what are we talking about today? How can I help you, you know, something like that. So it’s super easy. That’s $10 a month if I’m please correct me if I’m wrong, folks, because I did not look at how much I pay, but I believe it’s $10. And I love it, I think it’s well worth the price depends because it does all of these extra things. Now another free way that you can do this as well. And this is what I do for the rockin Lipson podcast series that I’ve been running for, for libsyn for a while. And I do that all via email. I know that there are other ways to do that. But since I am taking that information and making it into like a blog post, it is okay for me to do this process. So I will just really quickly talk you through this. One of them is that I create that that whatever the intake questions are so I have a template for the intake questions. That doesn’t mean you can fill them out. It’s just a text form. And I add it as a text expander snippet and text expander for those of you guys don’t know, it’s just keystrokes so you can keystroke something and like for the rock and Lipson podcast, if I, if I want if I have to right, so this is something I created if I have to write rockin Lipson podcast, it’s long and it’s annoying. So I have a quick snippet, which is comma RLP. And that’s it. So boom, it’s out there. And it expands into rockin lips and podcasts. But anyway, I have a series of keystrokes where I can if somebody is like I want to be featured, then I send them an email, I do my three quick, quick keystrokes, and boom, it auto populates the entire email with all the questions exactly how to get back to me, and I send it out. And I tell them, you can either use, you can either, essentially just add the text inside of this email, or a to attach a text file. When I get the email back, I copy the the email, and then I paste it into a text document on my computer. And that way, I know I have it there. And I can reference back to it. I know what to do with that. Now what so whenever like, let’s say it’s their feature coming up, I can easily search on my computer, and I see that it is right there. So it’s the easiest thing for me to fix it and be able to send it out. Now I have another workflow with a team member. So what I do is as soon as I have those text documents, I will now send them over to her and then she gets the podcast, she gets the the blog post ready. I know that that’s an extra step. And it might be annoying, because it’s all via email. But I would rather do that than having to copy paste from a spreadsheet. That’s just me, because I don’t really particularly like spreadsheets. So Carrie says if you’re using any scheduling software, always check for these features, especially if you’re paying for it correct because I think that that’s a key thing. There are some features, especially for account for scheduling stuff that have these extra features built in. And if you have a an account that you’re paying for it has all these extra things added to it. So please do pay attention to that. But that’s a really wonderful thing. So if you want to use something like text expander I’m sorry to jump around. You’re welcome to do that. It has worked for me and I can actually keep things fairly moving along when it comes to them. Alright, second question for today. Oh my gosh. And I just saw James came into here. So I am happy to see that James is here. Hi, Elsie. What forms dash agreements dash do you use to secure sync music for your podcasts? Do you have an attorney you recommend to use, I press presently have some music in mind. And the artist said that he would be happy to license the music but may like to have a more formal document signed or specific terms in an email. Also to account for any ownership rights in addition to addition, okay to our artists, for example, producers, collaborators, etc.
Thank you, James. So again, for this one, my go to at least at this moment, is Gordon fire mark, that is my go to at this moment, I might be able to I’m going to put his name down there. But I will also tell you that he has to JMC has two podcasts and I’m going to drop their names down here to where we go, Ah, he has two podcasts. One of them is called entertainment law update. And the other one is called entertainment industry insights. And I’m also going to drop his URL for you. Okay, so when it comes to did I did that work? I don’t think it did.
Unknown Speaker 18:54
I guess it didn’t pick it up.
Elsie Escobar 19:00
All right. Okay, so one thing that is great, and I’m actually in the search for another person that could possibly help with some of these things. But one of the reasons that I’m telling you to go to Gordon number one first is because number one, he has two podcasts, please feel free to look through his stuff, so that he might have covered a lot of the questions that you’re asking in his shows. It’s something that I have learned to do, particularly when I am trying to hire a provider of whatever, whether it’s a lawyer, Doctor, I actually just found a psychologist doing this specific thing, listening to them, answer things because you not only you get a little bit of an insight as to who they are and a lot of these providers you’re going to be investing in. So it also takes like a just a layer of unknown. When you are listening to them. You can kind of sense whether or not they’re right for you or if whatever right and if it’s just about the information You can possibly get a little bit of insight or even resources that you can move on to and find something else. That has been incredibly helpful to me as well. The second reason I’m sharing Gordon is because he again, he is a podcaster, he does have very specific understanding of entertainment law, he has covered this subject, also on YouTube, I really appreciate what he has to say about that. And number three, he does offer specific services for podcasters. And so he’s ready to be answering questions like this. These are the reasons why like Gordon, mind you, I do believe that there are more people like Gordon, and if you kind of feel like he may not be the right fit. I, I think I’m almost 99% sure you can reach out to him and say, Hey, do you have somebody that you would suggest that could help me either locally, right for yourself? Or that is maybe I don’t know, that has a different vibe or that is more focused on specifically music licensing. I’m sure he can help you. Because in in that respect, that’s the way to go for that stuff. Let me know if you have any extra questions if it comes to that, James, thank you so much for showing up. And thanks so much for the question. No, actually, maybe he’s just joining now I could swear I just
Unknown Speaker 21:21
let them in. Maybe you went away. Oh my god,
Unknown Speaker 21:24
he just missed this question. Alas, I’m
Elsie Escobar 21:29
James I just answered your question. You just missed it. I could swear I let you in. Did I kick you out instead? But Alas, alas Terry Don’t Don’t even start because I will never stop saying alas and I will say that from now until the end of time and then I will have to edit all of the classes out which is not a good thing. So yeah. All right. Moving on to our next question. Hi, hello, LC we have talked Oh, this is Alyssa Alyssa yours. Okay, we have talked before I have developed a successful podcast which is your so it which is a solo nature based sleeping relaxation, guided meditation podcast, your sleep guru, I have the marketing and listenership down. And now my 2021 goal is to move on to the next level of monetizing is the next step of reaching out to advertising agencies reaching out to specific companies, I find myself drawn to please could you advise Thanks in advance Happy Holidays, Houston, 2021. Yay. All right. So what I would say in terms of the first step stuff is the number one thing is making sure that you have like a one sheet. Or like you gather all the information that a that a sponsor would want, we have so many resources on that inside of the cheap, aka, super squat. So they’re all there, you really just have to go find them, because they’re, they’re all there. And I was going to talk about this actually, later on, because oh, Karen, because you’re up next. But anyway, both of you. Jessica is going to be she literally has finished a course that is all about sponsorship, and advertising, and rates and money. It’s going to be released prior to the end of the year. So you’ll have that to look through. She had I think she said she was like, I just have to export 10 more videos. I was like, What? Mind you she’d been exporting? I don’t know, I don’t know how many videos he’s created. So it’s gonna be big. And it’s gonna have so many resources. I would say start with that. Number one is that the one sheet because you are going to be constantly asked, How big is your audience? Or how many downloads do you get? Or what’s your platform reach? Or, you know, like all these questions that advertisers are going to want to know. And that way you can immediately touch base with them. Like, yes, you do need to reach out to people who are want to partner but instead of sending them all the information, you would have disarm and have to let my cat out in the second year, instead of letting them sending all the stuff you really just have to go like, hey, so and so we seem to match. Are you interested in in any kind of podcast advertising? I’m just wondering if you are or any new ways to market your show in 2021? Because if they say no, then you don’t have to worry about that you can touch base with them later after they said no, but if somebody says Yes, tell me more then then you’re ready, then you’re like, Oh, great. These are my rates. Also, we have an average, we actually have an advertiser coming Hold on, hold on. I’m gonna leave that let the cat out.
Sorry, he always does that. He goes over there. And then as soon as I start recording, he decides he wants to leave. Um, we have a new sponsor ourselves. We have a new advertiser that we’re going to start printing mooting and it is one of our own super squad members, Stacey Sims, Stacey, I don’t think she’s ever come into one of these Q and A’s but I have talked about her in one of these Q and A’s before. And she is also launching a course next year. What I love about Stacey is all about the fact that she has essentially sold her entire, like her entire thing. In terms of q1 q2, q3 her podcast with three advertisers for years now meaning actual years, like I think now, this is her fourth year, that she has sold herself out for the whole year. And it’s how she makes her living. And it’s not like pea peanuts, I mean, she is making a decent amount of money just because of that, she’s able to do that. And she is going she’s created a course in order for you to sell that way. Now, when it comes to
how much to charge. Again, Jessica, she’s actually going to address that in the course that’s coming out and it will be absolutely outline, I’m going to give you my take on what that means. There is no specific amount of money. And I’m actually going to now Alyssa I’m gonna turn into Karen because Karen has almost this kind of ish, the same question as you do. So Karen says in an earlier q&a, I think you mentioned offering sponsorship per episode as an alternative to ads, how would you price that? So when it comes to so ads are when you, you know when you have like, and now we’re gonna break for our special person who like sure microphone, sure microphones is the best microphone in the world and use my code to sign up here a sponsorship, sometimes it is something that you open the show and you say, This episode is brought to you by Shure microphones. And that’s it. Like you don’t really refer to them again, as a sponsor of the show, or like sponsor for like, they generally just give you either money to be able to go forward with something like that. But it’s not particularly done based on any kind of how would I say it calls to action, click through rates, all of those things, that’s more of an advertising campaign, whereas a sponsor can actually, I was just watching for the very first time in years Leo Laporte, with this week in tech, and he went live, and I was really blown away by he’s got so he’s got a huge desk, he streams. And then when he’s on that huge desk, it says on the bottom on the bottom part of the screen, that last pass is the sponsor, like in front of it, and they have like that, that’s what they paid for, they’ve actually paid for his they’re sponsoring his stage, which his live desk, I guess, huge thing, that’s a different kind of sell. So when it comes to pricing, it really depends on how well you know, your audience is going to do the thing that you’re asking them to do. Because what we want is happy advertisers that understand that they are going to get something out of it. How do you know if you have impact, you’re gonna that’s why I was telling you about the one sheet, you need to start to capture when people do what you say. So one thing that I do or have done in the past with our show notes, especially when I mentioned something specific that is not an advertiser, and when they are an advertiser is I create a pretty link for that. So I can then count the impressions that people have taken on our show notes to buy or to get whatever we say, another thing that I do often is I send it actually to the team, whenever I see somebody saying thank you so much for letting us know about blah, blah, blah, blah, I bought it, or thank you so much when you mentioned this because I did this and that way we’re catching actual conversations about the sponsors that we have, so that we can have proof or proof of concept of concept for those new people who are with us. So that’s like, essentially the biggest thing that you need that they need to know because you have to sell it to them. I can’t really say you, you have it’s like $100 per episode if you want to sponsor it, because it really depends on how much work you’re going to be doing it or it’s 250 per episode to advertise on my show. What does that mean? Because like we just were approached from libsyn actually, for the podcast, there was a hardware company that was looking to advertise and Rob reached out to us and he was like, what are your rates? And I know that Lipson works specifically with CPM, meaning the or not but I can’t say specifically because maybe they They have been doing a hybrid type of advertising sponsorship deals I’m not sure. But if they doing CPM, I like literally said that to tell Jessica I don’t think we’re right for this because our numbers are so not CPM worthy. And I’m saying like, it just wouldn’t be worth my our time to figure all that stuff out. If we’re going to be getting $25 an episode that just makes no sense for us as a brand. So what what Jessica did is she sent them I wonder if I can show you what she has. I might be able to show you. I don’t know if we’ve shown this what she crafted
in our notion board, I’m gonna really quickly see if I can find the the marketing stuff, the sorry, advertising stuff. So that way we she was able to answer Rob, and she was able to say, hey, Rob, listen, we like we feel that our numbers are not the best when it comes to doing a CPM type of an advertiser, we generally work as a platform, meaning that we do like all of this extra stuff. Whenever I mean, you can do Twitter, you can do Facebook with us, you could do our Facebook page, you could do our newsletter, you can do our show, CPM is cost per mil, which means it’s cost per 1000. So that means that for every 1000 downloads that you get, per i would say per episode, unless it’s dynamically inserted, you will get X amount of money. The average price for a CPM campaign is $25 for every 1000 downloads for that episode. So you can see that if somebody has 100,000 downloads per episode, that would be a lucrative deal. But for those of us who may not even make 1000 per episode, that would just not be okay. Because we’d be working our tushies off, and then getting what it makes no sense to me. And plus, we can get a lot more money ourselves, meaning we, as she podcasts can make more money, because of the large reach that we have. That is huge for all of us. So when it comes to that stuff, let me see if I can really quickly find, I don’t know how Jessica does this. In all honesty, she has like the superpower of being able to do a bazillion different things at the same time. And also sound smart. And I can’t do that. I’m not that adept at being multitask. That’s all I have to say. We are podcast sponsorship. Here we go. I think that this is it. No, this is not it. Well, you know, this is when I’m not I can’t again, I can’t do our marketing our speaking expenses planning mission companies or not. I guess I don’t have a close to me. Shoot, she did such a wonderful job. But she got an entire board where we send people to our thing. Oh, oh, well, if I have time, I will look at it. While I don’t want to keep you all while I’m looking around for stuff. I will follow up I promise. For anybody who has any other How do I figure out what to charge? That’s right. So Alyssa, in order to figure out what to charge, you have to do two things. One of them really with eyes wide open. Look at your you like the people who are there, the people who are listening to you how large your audiences in terms of scope, how often they give you feedback, and they’re engaged with you and they really love what you’re doing. Do you have any other assets, such as a large following on Instagram or Facebook group, a newsletter that’s really hoppin, like, what are those other assets and see if you can bring them together, figure out what your actual reach is for that. Figure out how many people are engaged with you understand your demographics, and how we know that you can look through Instagram, you can look at Facebook, you can look at Twitter, you can look at all those places, it usually gives you a little bit of a male female ratio in there and age, you can kind of extrapolate those numbers for yourself, and then see what feels good to you to charge this company for, for working with you. And it can be I would say don’t really go Oh, gosh, and it’s really hard for me to say this, but I don’t think that you should go under $100 per episode.
But I don’t know. It depends. It depends on the company. If it’s a local company, I would kind of sometimes it’s just great to make a connection with them. And then feel it in your gut if you can’t say the price out loud. If you cannot say the price out loud, it’s probably a little bit You’re not ready, you yourself, are not ready to ask for that money yet. I’m not saying that it’s not appropriate. And I’m not saying that you do not deserve it. So part of it is like being able to be okay to have a conversation with somebody and be able to go, Oh, yeah, it’s $500 an episode. And then boom, landed. And if they say, Oh, that’s a little too high, then you have to be okay with them going away. But you can’t undercut yourself. And people can sense that you have to really own that evergreen content. evergreen podcast for an evergreen podcast, it really depends if you can do dynamically ad insertion. If you can do dynamic ads into your show, then that dynamic ads actually Oh, go cheaper. So they generally are around $15. CPM, because they go in and out. And the good thing about that is that you can monetize your your back catalogue, which means it doesn’t have to be the thing that’s moving forward. Now, if they want to have selling rights for that specific show, like you can seriously say, for my series on for my series on stress in the new year, or like, let’s pretend it was a series that you did for the holidays, right? So you replan this, or maybe for 2021, you are going to create an anxiety, an anti anxiety and relaxation series for the month of December. And it’s a package deal for episodes that you’re going to release at that time. And then you can sell that series for a higher amount of money, because this is going to be an ongoing series that you’re going to constantly be able to sell. So you could do like $1,000 for that series for the secret for all of them. That’s for chose to be for meditations. And you can intro those as this is a special series made possible to you by this right, you could definitely do something like that. I hope that that works in Yes, it is there forever. It is there forever. As of now, that’s the problem that we have also, because if we have hosts read ads, that means it is there forever, unless you create two versions of your show. And you say, I’m going to be you are sponsoring me for the month of February. And after the month of February is over, you are going to replace those files with non advertising. What do you call it? meditations. And you have two separate ones. I’ve done that as well. Where I had had an up I was actually for the yoga podcast I had hugger mugger was one of the sponsors and but the only wanted sponsorship for the month of I don’t even remember what it was. And then so I created one with an ad and I created one without an ad. And so as soon as that ad was over, I just replaced it with a new file without an ad. That’s obviously extra admin for you. And it means like, Is it worth it? That’s why like the pricing is has to be perfect for you to be able to be okay to charge X amount of money, and what amount of work you’re going to have to be doing in the back end.
And yes, negotiation is always open. Jessica and I are open to negotiation all the time. Absolutely. Okay, so I have a question here from Andrea, I see that you are here. I think you’re still here. I’m getting inquiries about options for private podcasting, either behind a paywall or just internal private podcast. This could be for an ongoing podcast or you limited run series like an audio course. who what where should I consider and keep in mind An example is city’s Department of Cultural Affairs providing a podcast based audio learning platform for use in schools. I’m experiment I’ve experimented with Patreon private RSS feed. I know Lipson has an option, but I don’t fully understand how it works. This platform I stumbled on sound wise and audio course platform similar to Thinkific or teachable and I’m sure there are many many other ways to go about this. Thank you. Okay, so Andrea there are many like this is a solution that most podcast hosts are now coming out with i mean i in a lot of them already had it but they’ve never really talked about it. So yes, Lipson has a private podcast solution. Blueberry has a private podcast solution sodas pod bean and sodas, captivate as of now, and I know that there’s more. And all of them are based on exactly what you’re talking about some kind of limited series or something that’s behind a paywall, but a lot of the private podcasting solutions, particularly the ones that are like the pod bean one, the Lipson one and the blueberry one are for corporate and I’m not saying that you can’t use that It’s just that they’re usually done for internal private podcasts which require more security than other things. Right. So this would be a Microsoft has created a podcast for Microsoft for their own employees to disseminate information to whatever whatever companies do to get information out. This is an internal private podcast that merits privacy, above and security above anything and everything else in that is why the pricing structure for that is so high, because the infrastructure set up by pod bean blueberry and Lipson is meant to be secure and not meant to be easily. Now I can’t say intact, because that’s not the right case. But there’s there’s there are limits, like some of the
mp3 URLs that are easily seen. If you look at a public RSS feed, you can’t download those, those are hashed. So you can’t really get the files. I’m sure we have all at some point, done something like that, where you’re able to download the audio. So that’s why you pay so much. Mind you, that can also be a solution for a lot of private high end or courses that people are paying for extra that you really feel that it’s an important thing to have right that security. For Lipson, specifically you can it’s part of the Lipson pro structure, where they are are they are creating the entire infrastructure around it, you’re able to use the app, right, you’re also able to use my Lipson, which is a web based access point. So you can listen to shows on iOS or Android, or you can download them from the website. And what’s the other thing that there is or neither of these things, so you can have people subscribe via RSS feed, I believe in terms of access for that stuff, and it’s run through Lipson Pro, and again, it is then you are being charged for bandwidth. Okay, so that’s where the pricing change happens. There are other places like captivate who it’s it, it says, I believe, I guess if you have a captivate account, you can create private host private internal podcast stuff, or premium podcast premium, right? Because that’s a different I think that that’s the difference. There’s the professional, private internal podcast solution. And then there is the premium solution. I’m not sure how captivate deals with that in terms of creating independent individual RSS feeds for the person. And again, for this, Andrea, it really depends how they’re going to be. How are they going to be either subscribing to the RSS feed? Or are they just going to be having access to the files? That’s two separate things? Because if you have a private feed, which I’m going to give you a solution now, I don’t know. I’m actually right. I’ll put all of these in the notes.
Unknown Speaker 43:30
Let me see here.
Elsie Escobar 43:34
I guess I didn’t copy that. It’s glow. I’m sure you’ve heard it.
Unknown Speaker 43:39
Elsie Escobar 43:44
Ooh, it made it twice. Who knew? Oh, look twice, I didn’t see that it actually Oh, three times. Sorry. So glow.fm is exactly this. With Glo. Their whole focus is on creating private RSS feeds. And they are very specific about being able to give access, like there is an RSS feed that’s created per user. And only one time. So you get I give you because I you know, so for the E league for the E League, I have my the E league essentials everybody. It literally is a private podcast. By obscurity. If somebody finds that or if you want to share the RSS feed to that block to that podcast, they can actually listen to it and they can download it. Whereas Glo really, really is focused on being able to create an RSS feed per user. And you can only use it you’re using one thing. So they give me I sign up for the private RSS feed. I pay because Glo takes the money. They they are able to do all the stuff. That’s how they make their money. And then they create an RSS feed for me. I then use that RSS feed and I subscribe via Castro because that’s my favorite way of listening to podcasts. Now I get whatever show whatever episodes come up for the RSS feed. But if I decide, you know what I want to listen in overcast or I want to listen to an apple podcast, I now can’t do that because I only get one RSS feed that can be used one time. And that’s how they stop the propagation of people just randomly downloading it, you can change it, but you would have to go the extra mile like, you would have to reach out to the glow team and say, Hey, I lost my phone, I have this new phone now can I now use this, right? So you would have to then have a conversation, which is a little bit on the annoying side. But at the same time, if your content is worth it, and it is premium, this is something that will it’s worth it, and they manage all of that for you. So you don’t have to think about it, you just have to teach your people, that’s another option to be able to put them in there. Regardless, it the easiest solution you’re going to have to pay money for, the more secure you want it to be, the more money you’re going to have to pay for it. I actually don’t know the logistics around the captivate offering. So I cannot speak to, to that. As of now it looks like it’s free, meaning you open up an account with captivate, which you do pay for right you have an account for captivate. But if you want to add any kind of private RSS feed, in addition to, then I believe that’s free. So I would touch base with them and ask them some questions about that. Okay, we are going into quick planning resources. Oh, actually, Andrea, if you’re still around, if you haven’t a follow up, that’s fine. I’m happy to follow up with any of those things. But here are some planning resources that were sent to me. This is from Sevilla Sevilla shares that she is going to be testing out the podcast interview scheduler by Frazier Ramsey. I have never heard of this, but I am going to share it with you all in case you want to see it. I believe that this podcast interview scheduler is exactly what it is. It’s I think it’s a 50 page book. And my assumption from me looking at the page on Amazon is that you are able to figure out how to schedule people what to do how to get it, you know, done, especially for those of you who have interview shows and how to make your life easier to do that. She also said that she’s going to be starting to use Addie, so say those pot the podcast planner, and I’m going to share a link to that. And I actually have addys podcast planner. It is lovely. I’m not sure if this this was like first first first edition and I love this thing. I never used it. But I really love the way she broke it down. It’s because you can really do like you have an episode composer you have, you can put like the title, the resources and episode URL, you have any notes that you want to write in here. tracking things like the tasks that you have for your show, whether it’s published or live, like she has every one of those things then there’s like a thing. There’s like a larger calendar place a place for notes that you can write in here. One of the things that I really love are oh my gosh, look, the interview composer. So it says questions A B C what wrap up and call to action cliffhanger. How about that?
And then like editing editing tank timestamps. She has that in there too. There’s like episode review. This is my favorite one. This is what I teach in the E league like for getting yourself better and all this stuff. The episode review like you have an opportunity to look back at your episode and kind of answer these questions for yourself so that you can get better and better and better. So I The link is in there. I shared it with you all the podcast planner. I know I love it. Lera Lera. I’m so glad that you have it. I really love the podcast planner. But the mighty Carrie Eric who is in the house she is here today. I am going to share with you her resource here. Yes, so she has this which is not free. But alas it is $1 and I am super excited to be able to share with that for you, Carrie, if there’s anything that you want to share about your resource, I am happy to give you the floor here if you want to type it or if you want to speak it however you want to do it. She She has 23 pages of podcast clarity, know where you bend so you can go forward with purpose. Y’all it’s $1. So if you don’t, I mean, just get it it said just have it. He’ll be good. It’ll be good. You’d be able to have that in the house. So you have less Taking stock reflecting and planning for 2021, all kinds of wonderful things in there. So it is for a limited time. So if you want this podcast planner, please please, please buy it. I think Carrie is a fantastic fantastic podcasting Pro. So she is not going to lead you astray, she didn’t just come out of nowhere. She knows what’s up. So that is a resource that I have for you. And then the last thing that I have for y’all to plan that is beyond podcasting is something that I was a part of
Unknown Speaker 50:34
Unknown Speaker 50:36
or last year, oh my god.
Elsie Escobar 50:39
So this is a book by my friend Kate Stillman, who I also consider a teacher. This is a book I read, meaning I did, I did their narration for this book, it’s called master of you. And one of the reasons that I’m bringing this forth, is because it is a fantastic book, about beyond sort of doing things getting your entire year, or actually, your entire life in gear, and she does it in a way that’s incredibly aligned, she does it she aligns productivity, money, buisiness self care, gosh, so many dots, so many layers, communication skills, interpersonal skills, relationship skills, all into one book, and she breaks it down through the lens of the elements. So you know, water and air and fire all five of those all through. And there are some activities involved inside of it. There’s a couple of meditations in there that are really, really powerful. I, when I was reading the book, I was blown away by the depth of the questions that she presented. And it is, it’s just, it’s just a wonderful book. It is it is all things. So it’s like science.
Unknown Speaker 52:15
Elsie Escobar 52:17
I don’t know, like all these layers all into one thing, and the way that she has put an amalgam of all of the different resources from such a holistic approach, I think is fantastic. So check it out. Plus, you get the bonus of me.
Unknown Speaker 52:31
reading to you.
Elsie Escobar 52:36
So there’s that. Okay. Oh, I got Andrea Klunder left. And then Andrea, did I did you miss my question? I totally did. Anyway, cheap. People keep people keep leaving. And I answered your question, Andrea. Oh, my gosh. All right. What’s going on? We have about 10 minutes. Please hit me up with some follow ups. I’m happy to follow up with any of the questions that you had here. Other than that, I am I have finished unless you want me to do something extra with some of the stuff that I’ve done. Terry, I also answered your question. Yes. Karen Jackson, how can I help you?
Unknown Speaker 53:19
So how do you position yourself if you do have a small but niche and loyal audience on on the one sheet and on the pitches to potential, again, sponsors meaning the show is brought to you by XYZ.
Elsie Escobar 53:36
Right? So this is how I would go about it. And it’s something I teach a lot of, there’s a question that you have to answer, which is around the fact of how will the world how would the world suffer? Without you in it? Like what is that? What would happen if your show didn’t exist? You got to go out that deep. And obviously, I mean, there’s so much around that question that we often look into about the simplicity of like, let’s breathe, let’s take a few podcasts. Let’s take the podcast at the miniscule level. We you know, we teach women, women and non binary or we give education tools and community to women and non binary and podcasting right so if we were pitching I don’t know like a huge like a huge brand. Give me a huge brand, like something big that it would be like I don’t know I don’t want to say names because they are all problematic. I was gonna say ogs but then they kill animals and so I’m like, I don’t know something like okay, this like these guys. This is not a huge brand, but hydroflask and let’s pretend we want to pitch hydroflux flask or actually Patagonia. I love Patagonia to any of those like brands that actually align With our sensibilities So then, in what well, how would the world suffer she podcast was gone? Well, there would be a lot of women and non binary that wouldn’t feel supported, there might be a lot of folks that really need a voice that would never have their voice, because they would just leave thinking it’s only this type of person that can actually podcast, it would really only be addressing questions that are based on maybe gender or maybe accessibility, or that are reflective of only one part of the privilege society. And what would that do to the world? Well, then we would actually continue and exacerbate the way that the world is working right now. And it really wouldn’t allow for women’s voices, or anybody who is dissenting in the in the status quo to really ever have their voice. So once you go down that rabbit hole, then you can go like, does that mission aligned with that with that company, because if you’re trying to reach a company that really has no vision, and has no connection to whatever your vision of the world is, and when your mission is, they’re not going to resonate. The other thing that I do, and I often do this, so please, please feel free to steal this is, whenever I’m trying to pitch a brand, or whenever I want to have a relationship with a brand that I really love, I go to their websites, and I look at the language that they use to sell themselves and the things that they say about themselves, and how they are, I don’t know, whatever they believe in whatever they believe in. And then I use that same language and attach like just little bits of it, and sprinkle it in my pitch. So whenever I do the one sheet, I would like essentially copy and paste, right, I just create a copy. And I would change small things that will speak to their values, so that you can point those out. And then they go, Oh, my God, that sounds kind of like us. I mean, you know, in some subliminal way, it’s actually reaching to them at a real core level. And of course, you don’t do this if you do not align with the brand, because that’s what we’re trying to sell here. And lastly, I can tell you from a sponsorship perspective, as much as there’s people like me, at larger companies that are all for the most part, all heart, like, I told it, like I You don’t have to sell me on any social justice, whatever, you don’t have to sell me, I get it. It’s important. And I want that world the end. But I’m not the boss. I mean, I’m some kind of a boss for she podcasts. But even in the podcast, I still need to get ROI on that. And so every time I present any kind of sponsorship, or advertising deal to my bosses, the first question I get is, how does like what’s the ROI for us.
And so I have to, even if I advocate for you, I you need to give me as many tools so that I can go well, Karen, thing is like this, and this and this. And she’s done these things. And this is why we need to partner with her because she’s like, I need to be given the words so that I can speak up for you, even if there’s advocates inside of the company that really believe in your brand. And I have to I have to be constantly coming back. And the more you can give, especially larger brands and easy something to look at, where they can easily scan, the best thing will happen. Some of the biggest feedback that I got, and I’m sure just won’t be offended. But some of the feedback that we got from our sponsorship deck for Xi podcast live the first iteration, we were looking at it as a as a company for libsyn. Like I remember, we were like all in one place. Imagine that in a huge like table, we had to get through a lot of things that we needed to make decisions on. And the she podcast sponsorship came up and what we were going to what was going to be the participation. So we pull up the, the deck. And then everybody was like, what, because it was so they had so many things on the deck. It was like, I don’t know, 10 pages long or something. And there was like this, you can have this thing or this party or this thing and this other thing, and it was so full of stuff that my boss looked at me and she was like, what, what is this? And I was like, Well, why don’t we just do the party. You know what I mean? And it just you have to help brands not cross their eyes because the harder they have, when they look at your stuff, the more confusing is going to be like sometimes you’re like I’ll just add more things or I will I will be more descriptive. In fact, that is detrimental. So get to the point. This is what we believe in one sentence. This is why you need to focus on us couple sentences, this is where you’re going to get your value, this is my thing. And then if you didn’t, you know, $100 gets you blank, blank, blank, blank, 200, blank, blank, blank, blank, because you’re not going to sell them on the specifics, you’re going to sell them on the vision. That’s what people like, go for. Once they’ve decided they want to support you, then they look at the pricing. And they go, Oh, they already decided how much money. So there’s, they already know they have $1,000 or 10 grand or 50 bucks to that they can allocate if and then they look at what you’re offering. And they go, okay. This, it fits into our budget, this fits into our budget. And I can tell you that the other thing that advertisers are looking for right now is direct access to your people. Because we a lot of brands do not have that interaction anymore, particularly company like let’s say coffee shops, bookstores, you know, calm like for us like podcasts, conference, anything that you use to go to a conference and sell your stuff, like anything that you could like museums, right, they want access to your people. And if they can’t have that one on one, they need to find a way to have that access. So for us, at least as a brand for Lipson, if you want us to support a conference for you, you must give us a speaking slot. That didn’t used to be a thing. Like, we never really requested that because it’s too It’s hard work.
Unknown Speaker 1:01:43
Elsie Escobar 1:01:44
we’re busy. And if our conferences, were conferences, we’re meeting all the people. But now, when you sponsor a virtual conference, nobody’s coming to your booth. When are you going to get that one on one.
Unknown Speaker 1:01:59
Elsie Escobar 1:02:00
you really have to make sure that that’s when you get the that’s when you get the access. So if you can’t give us a direct party, a direct gathering a direct connection with your people, then we’re past.
Unknown Speaker 1:02:14
So I hope that’s helpful. Yeah. Thanks. So see, it’s it’s less about the numbers and more about the alignment. Yes, absolutely. Yes. Okay. Yeah, very much. But yeah,
Elsie Escobar 1:02:23
yeah, absolutely. And that that is going to be forever. And of course, yes, the numbers. The numbers do matter for some more than others. And that’s where you’re going to have to just balance how much money you’re willing to ask and again, how much you can feel at that moment that you’re able to ask for. And, again, she podcasts. And we have we have done negotiations with we’d negotiate all the time, not only Lipson but she podcast. So if somebody comes up to us, and we’re like, our price is x and they’re like, oh, okay, thank you so much. We would love to work with you. But we really only have x and then we’re like, okay, we’ll take it. You know what I mean? It’s like, it’s Same thing with Lipson as well, where it’s like, we have I have conversations, and and Rob’s and Rob’s have had conversations with conferences, where it’s like, they give us the thingy, right? The that’s sheet. And then we go, we would really love this, but we we can’t justify that, at this moment. We want to be part of it is there some is Do you have another solution. And then they go back to their people, and they come back and they tell us another price point. And then this right? So I did that two times last year. And not one of the people that I did that with was like, Oh, sorry. And then they just left they live, they want your money. So, so you know what I mean. So whatever it is that you can do as a producer to start that conversation. But also make sure that you don’t ever do more, because what I what I don’t want you guys to do is what Jess and I went through at the beginning, which was we undersold ourselves so many different times. And we took advertisers that were that were great advertisers, for sure. But the money that we got for the exchange of what we did was just not worth it. We were working our butts off. And I can also tell you that the lower the least amount of money that the advertiser has, and I’m sorry to say this, the more of a pain in the ass they are. So it’s really tough. Because they because it’s because it means because the money means so much to them. And I don’t I mean, it’s, you know what I mean? I understand I understand from their end to the money means so much that they want to make it work. And so they’re a little extra with a lot of stuff. So there’s a lot more management like they don’t like this, they wish you did that. Please don’t say this. So you have to manage more of the minutiae and we found out the hard way that that’s a harder, it’s harder, when you have to like Lower too much your expectations for that. So.
Unknown Speaker 1:05:05
Elsie Escobar 1:05:07
I do believe it is three o’clock.
Unknown Speaker 1:05:09
Elsie Escobar 1:05:10
say hello you guys. are you people? Everyone here? Does anybody have any other questions for moi before I take off today? On the 22nd of December for today? Oh, Carrie, you’re welcome Carrie, my love. Make sure I believe that I’m going to be able to give all of these links now to Jenny, who’s part of our team, and she’s going to be able to have some of this now we’re trying to get a new way to have you guys refer back to all this stuff. Yes. Merry Christmas, Lina.