3-23-21- Jess – Design talk, rebranding, consulting and monetization
Q: [07:49] Cheryl asks…When it comes to changing my podcast topic, how would I send the message? How would I rebrand it, et cetera?
Q: [19:46] Jill asks…I’m wondering how much to charge for sponsorships on a podcast that gets more than 10,000 downloads within four weeks. I’m thinking of partnering with two other podcasts that have about the same number of downloads. We would approach sponsors together as a package. I’m curious about your thoughts on this?
Q: [28:49] Karen asks… So I was just curious what you know about kind of the state of podcast consulting these days
Q: [33:40] Clara had a queue in the chat…speaking of rebranding, top tips for choosing a color palette. I’d like to brighten my brand colors.
Q: [47:00] Jenny asks…I had somebody who wanted to do a trailer swap with us, but that’s not something we had done on our podcasts cause it’s for our nonprofit. So I just kind of feel like it’s not the right fit for something we should be doing. Um, And, but I really want to support what they’re doing.
[00:00:00] And it ha anyway, um, I don’t know. Maybe they should leave. It can start at the stupid cause I hit record. I just am afraid. I’ll forget. Lena coffee club. Lena could start the, the, the super squad coffee club. That’s right. You’re in Sweden. Yep. Yeah. Oh my gosh. You can can to things, cheese and coffee and chocolate and all kinds of wonderful things.
That’s Hey, do you like the cheese more cheese grammatic, but that’s yeah, I think, you know what? I’m mistaking it for Switzerland. Well, well, but you actually say that part of your diet as well though, is cheese and fruit and yeah. Yeah. You know, it’s the very, very European lifestyle that I would love to live someday before I die, which [00:01:00] country, the world that never was looked down because we were never in lockdown.
Never. And that was very fortunate, many, very many, but what they decided was that we were going to take responsibility, individual responsibility to do what was the best. So we have been doing what the rest of the world has been doing, but we didn’t have a look down from the authorities. Probably having a much more mature citizen there.
Some of us, they said the day that they locked down, when they said it was, could be two years, I was like, there is no way I’m going to sit in this house for two years. Absolutely. No way. We’ll figure it out, we’ll get it together. And then when I saw that someone was just not going to wear [00:02:00] a mask because he didn’t believe in Anthony voucher, I was like, we’re gonna be here for like three years.
I can tell. Cause there’s no way. As soon as I saw that, I was like, it’s never going to end. This is the worst thing that could happen. Deny scientist there. You know, their, their information to educate them. Oh my God. And I just listened to an interview with him. It’s the first time I’ve listened to, um, somebody got a lot of noise going on in the background.
I took care of it. Sorry. It was Clara. Okay. Hi Claire. Hi. Did it sound like it was crunching noise, um, ice or something dreading her office. Um, anyway, I’m sure we don’t want it. I just got my first shot yesterday. And so I’m feeling a bit. Yeah. I feel like shit. I was terrified, absolutely terrified, but, and I do have some, but some, but I got the Pfizer, I didn’t get the magenta, which I was [00:03:00] hoping not to get because the modernist, supposedly it’s like kick your butt.
It’s like, which could be good. I mean, yeah. Stephanie, my husband got his first, last week and had four days of aching and misery first, his first. His first shot was last, was he’s immune compromised. Do you know what it was? yeah, I don’t know that we have Pfizer here. We may have Johnson and Johnson, but most of what we have here in dollars from Dharna DC gives us the option to choose and like an idiot.
I chose modernists and now I’m really regretful. It’s only why is that an idiot? What’s the other choice? Pfizer and J and J and I, I was unaware that Madonna had the worst side effects of all three. So, did you suffer sense of that? I haven’t had it yet. I haven’t, we haven’t had our shots yet. Sorry, sorry.
You’re going to be fine. It’s funky cold Medina. No, no, no, no, no. I know it’s crappy. My brother’s had vaccinator and he told me mutter and he said, take the day off after modernize the second modernist. So [00:04:00] yeah. Yeah. It’s apparently a rough, but I mean, my husband was like, I’m so happy. I’m sick. Cause it means it’s work.
Yeah. That’s what they, that’s what they say. Yeah. Um, I, well, he was worried because being immune compromised, he was afraid. He’d feel nothing like his grandmother, who’s like 96 had no side effects. I’m hearing that we are at knuckle around the corner live. It has had, I mean, they’ve been through hell and back the past couple of years with their health and they’re like, yeah, we feel great.
We’re good. You asleep if you eat the wrong tomato. I mean, I mean, yet. If it could mean that their immune systems aren’t able to drink it in all the good juice. I don’t know. I have a question, but I want everybody, yes. Other people have questions or, well, all right. I hope it’s not a medical question cause I’m literally the last person to answer those.
No, I am not. I don’t even play a [00:05:00] medical professional on TV. Um, I do play a psychologist. So if you have any psychology questions, I actually, I actually, I actually do, but, um, and I just want to Clara said about, um, Vaccinating the homeless, which is awesome because yeah. Oh yeah. She made a statement. I think that’s just awesome Louisville.
They’re using Johnson and Johnson for homeless and others who may be unlikely to get in for a second shot. Right. Awesome. That’s really cool because my heart goes out to these people who are just, I love that. Yeah, I know. Okay. So, Oh, go ahead. No, you go. No, you, you, you, you okay. I was just going to say, let’s go question.
Um, when I chose the title of my podcast, I was thinking I could be making this a very short-lived seasonal podcast, 19 stories from fear [00:06:00] to hope. And again, the premise being, taking the fear of the pandemic, talking to my original backup, a moment, my original. Idea for my podcast for three years running.
And then I finally launched it during COVID was thrive after 55, talking to creative individuals in all walks of life, um, over 55 and how they’re managing to thrive at a time when we’re told you’re there has been never been, or what are you thinking? Right. Right. Um, so 19 stories from fear to hope and.
My episodes, keep getting more listens. I’m getting, um, I mean, anybody, if I can toot my own horn, most people who listen to my podcast say, wow, it’s, it’s like an audio journal of this time. Well, that’s great. It’s awesome. Oh my God. That’s great. Thank you. However, I realize now that we’re [00:07:00] getting vaccinated, now that we’re looking to reopening our lives.
People don’t want to talk about COVID that, even though the message come on, even though it’s not harping on it, it is really talking about in your region, your part of the world, what’s going on with you, how has that affected your job and then transitioning into what are you doing creatively and otherwise to hold onto hope and be, you know, active in your life.
Cause it hasn’t all been bad. There’s been a lot of horrible things, but it hasn’t all been bad. So my question is if I was to pivot. Keeping the same idea, going back to like thrive after 55, we’re keeping the same idea of talking to people coming out of this time. But allowing that to kind of move into the next phase of reopening to our lives, how do I do that?
How would I send the message? How would I rebrand it, et cetera? Well, actually, I mean, I have a different opinion and I mean, these ladies can [00:08:00] certainly support or, um, My opinion or yours doesn’t matter. But I am of the opinion that COVID is like the greatest sociological experiment of our time, because there are people who, I mean, look, everyone has had at least one epiphany in the last year or they’re deaf, dumb and blind.
You have got to have figured out like, A, I hate my spouse B I hate my home. See, I never wanted to have children. And now we know why D I wish I had had more children. So my kid wasn’t here playing by himself. E I hate my neighbors and everything. They stand for F I hate my job and I’m so glad I’m home.
And after two weeks of being home, I will literally never go back. Gee, I really miss my coworkers or, you know, like, you know, or, you know, I can’t stand being here. I need to connect with people. How am I going to do that during [00:09:00] this experience? Like you learn? I have learned so much about myself, my relationships with each person I live with here.
And I mean, I live with three other people. I live with my husband, his mother, and his son, my son. Um, and each relationship has changed dramatically in the last year. And I mean, luckily in my case for the better, but I don’t know that anyone or everyone could say that. Um, you know, I mean, I’m sure they can’t, but, but I’m lucky.
I mean, and it wasn’t, it isn’t that way every day and it isn’t that way. And it wasn’t that way, the whole time. It’s just that it’s been a year now. And so, you know, I’ve seen things evolve and the same for learning about myself. Like when we couldn’t go to the grocery store and I’ve learned that like, I’m pretty much never going to cook.
I thought maybe I, because I was home, I would do some [00:10:00] things. Like, I mean, I, I like my husband bought me an ice cream maker for my birthday. I do like making ice cream. But I’m making a huge mess. Like I’m just, you know, there’s just stuff I’ve learned about myself in some that I know this is not fodder for your podcast, but, but there is probably so much fodder for your podcast.
Like some of the hardest things. This is just me an average, Joe. Like I haven’t seen my son in months, my older son, like I’ve waved to him through a car and we’ve dropped stuff off for each other. But I haven’t seen him in months. He couldn’t come to my birthday. Couldn’t come to Isaac’s birthday. He’s going to miss my, you know, I’m going to miss his birthday, which I, I mean, the last time I saw him, we were on a plane together, coming home from pod Fest.
That’s the last time I was on a date that was a year ago. He was with me. He helped me work there. We traveled together and it was like, I’m not really seen him since. Um, so I’ve really missed him. I really missed my dad. I feel like there’s absolutely no circumstance under which I [00:11:00] might see my sister, she lives across the country, you know?
Like, and the other thing is that because I have a, six-year-old like all my friends whose kids were in his preschool class are now getting ready for first grade. And I feel kind of devastated that I’ve missed so much of them growing up. So I guess my point of telling you all this is. I don’t know that you necessarily need to pivot, as far as you’re thinking, I feel like you could just pivot, like, how has it affected you, you know, from COVID to whatever, from COVID to, I don’t know, there’s gotta be something with a C like from COVID to career, like from COVID to complacency or from COVID to culture, something, I don’t know.
But could you, I mean, maybe you don’t, what’s the name of it from 19 stories? What’s the other part of it?
19 stories from fear to hope. I think that’s still, [00:12:00] I think that’s still relevant. I don’t think you have to rebrand it. I don’t think you have to change it. Um, that’s the kind of. Topic that can move with whatever you feel like talking about. So now that COVID is, Oh, maybe you could make all the ones from COVID one season and then the ones post COVID another season.
And then when it’s really boring to talk about it, you can just go back to 55 and over, and that could be a separate season. Like Katie comatose did like a, um, like hers is just interviewing women. Uh, entrepreneurs, but there was a while there where she wanted to do just podcasters. So she had like, she called it a mini series.
Um, and I have another friend who, D who does like more of a life coaching podcast. And there was a little while there where she wanted to focus on alcoholics and addicts. So she, she had like a mini series of that. So I’m wondering if you could fit that in so that it still fits with the title. It still fits with your, with your topic.
But you’re just sort of maybe asking a few different questions, [00:13:00] but still getting similar stories. I think there’s so many stories to tell out there. Um, Clara, let’s see. What are you guys yacking about in this chat here? Let me see. Um, it’s hard dealing with our loved ones who are pandemic deniers. Oh, Christ on a Cracker.
Um, would you change the title? I don’t think you need to. Lena says, I think you should rename it. The stories of our time. I do like that. And then they are the stories of our time changed the title, but not the show slug yet. You can’t do that unless you do get a whole new RSS feed, which you don’t want to do.
Oh yeah. She says from hope to discovery or from discovery to hope or from, from, you know, from COVID to normalcy, it’s not a C, but it works. Um, What do you think about that? Does that resonate, or do you feel like you need a refresh brand or part of the reason? I mean, I had thought of, and I appreciate the, all the input.
Thank you so much. I mean, I hadn’t even thought maybe 19 stories in audio journal. Cause that’s what I think of it. [00:14:00] Um, but. I guess I’m thinking and I’ve pleased. No, I did not go into my podcast to monetize. It was a passion project because I really was hearing a lot of people talking about pain and needing to be heard.
Uh, I watch, yeah. I mean, basically watch PBS that you, if you did. Yeah. But I’m saying, you know, eventually. Yes. So now I’m at the point where I do want to monetize on it because quite frankly, Um, I want to do this full time. I really believe that it’s kind of superseding my voiceover work. I’m still doing that and have a passion for that, but I really have a passion for sitting and talking with people and hearing their stories.
I would like to monetize on it. I’m listening to podcasts from a to Z and the way I edit my podcasts. If you go to the earlier, they’re not all perfect, but I go through a fine tooth comb to edit them. I [00:15:00] think they sound great. I hear a lot of stuff out there that I’m like, Oh my gosh. And they’re a major influencer.
I think we’ve had this conversation before, but you know, your thing rubbing up against the, their, their earbuds in hitting the mic stand all the time or shuffling paper, whatever my point being, I think. It, there is a sponsor out there somewhere, but I’m afraid maybe the name of it. Well, like I say, as we’re transitioning might scare sponsors from being identified with something that they’re ready to move on from as well.
And I don’t want to take up this whole time. I really don’t, but I appreciate the feedback that, that you’re giving me. Well, let’s think about that. That, um, you know, there are certain types of companies that have really blossomed as a result of the pandemic, and maybe those are the ones you go with because they actually have something to lose by people not.
Talking about it. Well, I mean, I’d be open to whoever [00:16:00] those are. Let me think. Um, cause I was just looking at a list of those types of companies as well, like Instacart, you know, um, any delivery service, Instacart door dash. Um, there was a, another, there was another I’m sorry, forgive me. But there was another commercial I just saw.
Where a company had changed their model. Just a little bit to accommodate the fact that we’re all home. Now. God, I can’t remember what it was, but it was something really like every day, like board games or something, there was something that like a company and sort of like added like a, a branch or I wish I could remember what it was if I think of it or see it again, chair I’ll I’ll uh, I’ll send it to you, but there’s a lot of companies like that who have made.
All kinds of accommodations and added branches and pivoted and done things. I mean, media is a huge one [00:17:00] extremity HBO app. I mean, never, ever pitch Apple for a podcast, but I mean like, um, you know, companies like that, there’s gotta be smaller media companies too. Um, let’s see. What else, if you, Oh, are you guys putting stuff in the chat too?
Um, yep. Small businesses that opened in the pandemic. Um, um, I mean, I’m just trying to think of what else I’ve like utilized. Oh, any home improvement, Wayfair Lowe’s home Depot furniture stores, paint wallpaper. Um, Crafting and DIY, I think that’s what I was thinking of. It was one of those stores that now all of a sudden has like a, a whole section on how to do whatever they do yourself.
Because they can’t come in for consultation or they can’t come in or hire someone else to do it because it’s a pandemic. So [00:18:00] I hope that gives you a little bit of a headstart you could probably brainstorm from there or do some Googling. Yeah. Home Depot. Exactly. Yeah. Yeah, absolutely. I really appreciate the time.
Thank you so much for the gear and I’m not going to put you on the spot to think about it, Jessica, and email me later and say no way, but I would love to have you on my podcast and listening to you describing your home life and what’s changed for you and what you miss and all that. But I will, I will.
Sure. I would love that. Thanks. That’s so nice. I mean, I hope I’m interesting, but you know, there’s, so there are people I know who are like getting divorced and like, you know, having all kinds of craziness happened. I mean, Mine is, I mean, every story is, I think like a little like mine in the sense that like it’s dramatic and yet nothing is happening all at the same time, you know, but they, it’s what they are.
And, and the fact that you’ve maintained, she podcasts that you put on that all day panel with pod Fest that you have a family at home, a mother-in-law at home. Um, you know, all of that. Yeah. I guess it is interesting. Yes. [00:19:00] She’s very interesting. Yeah, she is probably half the story. Okay. Um, thank you. I appreciate that.
I would happy to do it anytime. Okay. You I’ll send you, um, I thank you. I would love that. I had a question actually, that came through to me via email. Um, hi Jay. Hi, Jess. I’m wondering how to charge. Hold on. Let me just add this person. She just asked. Oh, Jenny. Um, Hi, Jay. I was just getting into another question that someone emailed me.
Just give me one second. Um,
I’m wondering how much to charge for sponsorships on a podcast that gets more than 10,000 downloads within four weeks. I’m thinking of partnering with two other podcasts that have about the same number of downloads. We would approach sponsors together as a package. I’m curious about your thoughts on this.
I’m working during your call time. So I can’t listen. Okay. So this is for Jill. So when I did my podcast agency, my original idea was to take shows that didn’t have nearly as many [00:20:00] downloads as you do that had like one D 1000, 2000, bundled them all together and pitched them to advertisers. Yeah, 10,000.
That’s what she said. Um, Which is a lot, I mean, 10,000 downloads, an episode is something that you can sell to places like Casper mattress and hello, fresh on your own. If you were to go to their agents or if you were to pitch them yourself, they would probably sign right up talk space too. Um, The problem with pitching as a bundle is that advertisers are real, real fussy about who is representing their brand.
And if one of those shows, and I’m not saying that they are, but. Well, the shows is even slightly off topic. They’ll say, no, they just, they want, they like to like pluck, you know, have you ever like picked strawberries before? Like they only pick the ones that go with what they’re doing. They don’t go through and sweep up all the berries.
It’s not to say that you can’t do it or that you shouldn’t do it. [00:21:00] It’s just that in my experience, which was a couple of years ago and my experience, they look at a bundle, but they still like to choose. In fact, towards the end there, what I was doing is giving them a laundry list. Of of shows and it included name of the host, how long it was active, how many downloads, what kind of social they have, what kind of email lists they have.
Um, and then all the topics and a lot of information about demographic 25 to 30, you know, and, and so. If you’re, if any of those things skew between you and the other shows it’s possible, they won’t want the bundle. And then if you agree with the, I just don’t know how you would set that up legally with the other shows, if you all agree that you’re pitching yourselves as a bundle and the advertiser goes, no, I just want you, like, does that break up the band or are you guys going to be able to keep making music together even though the lead singer is the only one they want?
Um, so. Think about that, think about what you would do if they do only want one of [00:22:00] you also pitching, um, is a big job. So I would suggest that you either hire someone to do it, or you have one person to do it for you all the time, because being an agent can be, um, a full-time job if you really want to do it.
It’s it’s, I mean, maybe it’s just cause I’m extra, but I would make a list of all the leads and then I would like reach out to them one by one and give them, um, You know, uh, roughly personalized letter about why it’s a good match or why I’m a fan of their brand. Um, and then, um, you have to then pitch them on podcast advertising before you even mentioned your shows.
You have to make sure they know what it is. They know why it’s valuable. And then only then can you tell them, like, what’s your show, what your show is about and how you have the perfect audience for them or who they’re trying to target. So. You know, that’s, that could be a combination of like three to four emails and one phone call.
And, um, I don’t know why I’m telling you all this, except to just [00:23:00] say it’s a lot of work for one show. And if you’re having to explain three shows, um, I like it. I mean, I would hope that it could work. It could just be complicated. That’s all I’m saying. If you guys have any, I mean, I’m gonna look in the chat, but if you guys have anything to add to that, that’s fine.
Um, if all of you have 10,000 an episode, I would say all of you could get an agent, actually. You know what. Let me just say this. I sold my agency to true native media. She is this bro, this person she gives the agencies lists of shows and they pluck and pick and choose. You could sign with her. I know she takes a percentage on the backend.
I don’t think she charges anybody to sign up with her. So go to tree new, true native media.com. She’s my colleague, her name is Heather Osgood. She’s very nice. She does take shows that are under 10,000. So all you guys, if you feel like you’re ready for sponsorship share, or you can call her too and see if she would take you, what is it again?
True. True native media. And her name is [00:24:00] Heather Osgood. She’s a lovely, lovely, lovely woman. And, um, she’s very smart. She’s been doing it equally as long as me, although I stopped in 2018, um, and sold all my things to her and, and, you know, I was more. I was more healthily set up with systems, but she, and I enjoyed that part more.
So I had all this automation, but like I hated doing the pitching part. She’s really good at that part. So now she has both worlds. So, um, yeah, I think that would be a good solution so that you can focus on podcasting and marketing your show and growing it instead of focusing on explaining your show and your demographic and podcast advertising to people.
Can I can, I mean, if no one wants to answer, this is fine, but anytime I hear and like I see the thread on she podcast, of course we celebrate each other, [00:25:00] but there, when I hear 10,000 downloads per show or in four weeks, I think that’s what she said. Or there was someone recently as she podcasts that was advertised, that was celebrating a hundred thousand within like the first couple of months.
My mind different numbers. How like, w w what are they, are they eat eating, sleeping, breathing, promoting there, or just the content of what they have that people go, Oh, I got to listen to this because I can’t wrap my mind around that. I think it’s accounting. Okay. So $10,000, $10,000, 10,000 downloads. You see what’s on my mind.
$10,000 in the first four weeks is one show that’s listened to 10,000 times from the time it goes live to a month from now. So like anything that I would have published February 23rd, around that time, a hundred thousand downloads within six months. [00:26:00] If I had to guess, let me just do some math here for a second.
A hundred thousand dollars in six months is probably around. What these girls are getting 10 to 15,000 an episode, maybe it depends on how long they’ve been podcasting. It depends on how many episodes they already have. And yeah, it depends on their content, but when people say, Oh, I just hit 70,000 downloads, that’s back catalog that stuff that they could have done 18 years.
I mean, not 18 years ago, but you know, some people start and stop their podcasts a bunch of times. And then when they see that number and they’re like, Oh, I’ve hit 40,000 downloads. I mean, that doesn’t mean your show is even close to being monetized double. It could just mean that you’ve had a show that you’ve been piddling around with for three years.
I mean, you don’t need to never know. Um, it’s still, it still feels like an accomplishment, but like, I don’t know that I even know how many I’ll see. And I have, like, I know that we get around 800 to a thousand a week, but that’s all I [00:27:00] know. I don’t know that we’ve hit 50 or a high, like, I don’t know when it happened.
Um, Because it’s just sort of like so much is relative when it comes to that number. So if you’re looking for somebody who’s doing that every week, they either are eating, they’re not necessarily eating, sleeping, breathing. They just have built a very strong, loyal following, and they have the kind of content that, yeah.
Everybody wants to listen to like murder, which used to be murder or, um, Trivia or, you know, things that lots and lots and lots of people can relate to happiness. You know, those are shows that get a lot of stuff. Um, let me just go into zoom here for a minute. Uh, Oh, we’re talking about kitty, kitty cats.
Okay. Um, so I mean, it’s not to say that it’s attainable or unattainable. Cheryl. It’s just to say that, um, they’ve hit that after [00:28:00] X amount of period of time. And I mean, I don’t know how long you’ve been doing your podcast, but I will say that it does help when you’re excitement, building social media at the same time.
You don’t necessarily have to do like a YouTube show or Instagram lives or anything like that. But it does help when you’re putting in effort using hashtags posting on a regular basis. You know, when you’re mindfully growing. Other channels, it does drive traffic to your show. And that’s a really good way to grow in a short amount of time.
It’s w it’s again, hard work, but it does work. Um, so I hope that’s helpful. And Jill, I hope that’s helpful and you can always, she’s not on the call, but you can always reach out to me if, uh, if you need anything. Okay. Let’s see. Do we have another question? Uh,
Karen. So I was just curious what you know about kind of the state of podcast consulting these days, you know, a few years ago when I started, [00:29:00] um, a lot of people were offering launch packages, editing packages, and so on, but I’m getting the impression just being on the groups and all that, that podcast consulting has now grown to where.
You need to have a lot of, not employees, but associates, like people who can help you do all the things. Do you think that’s true or do you think consultants are still able to do everything on their own? Um, well, so it depends on your definition of consulting. I’m a consultant. But I don’t produce, I don’t edit.
I don’t do social media. I don’t transcribe, I don’t do any of that, but I mean, I’m consulting you guys right now and I do take clients on like an hourly basis. And for more money, I will consult them, help them set up marketing systems, help them brand or rebrand or do whatever they need to do. So to me, that’s consulting.
If you’re [00:30:00] talking about produce, you know, helping produce a show, I don’t see why there’s a reason you need to have extra people. But I do know that when people I think are looking for a company like that, they want transcription. They want editing. They want posting on all the things. Um, they may want you to do the graphic.
I don’t know, like we have, I actually have, you know, like we have Andrea, um, Jones and online Draya. She does the social media and she’s been doing that a really long time. And then we hired Tracy’s company produce your podcast to do, they don’t even do our editing cause we have John, but they do our show notes and they do our email and they do all the promotion around it.
So. I think it just depends. I think it would be easy if you made packages for people, because I don’t even know if you have this, but I mean, if you don’t, it would be cool. If you could do like a, okay, for two 50 a month, you can select [00:31:00] three of these services for 500 a month. You can select five of these services for a thousand dollars a month.
I will do everything. And then you could write like, you know, limited availability. Cause if you’re doing all the things, you can only take X amount of clients or you’ll explode. Or you’ll hire out yourselves. Some of it. Yeah. Cause that’s what I was wondering. I mean, as you, um, I was, well, if you’re in a situation where you’re either pitching a client or you are one of many people pitching a client, you know, it’s starting, it starts to feel a little like apples and oranges, like there’s little old.
Yeah. And then you’ve got the person with, you know, a five person group. That does all the stuff. So what’s the, what’s the benefit of you? Well, that’s a really good question and I’m sure you know, the answer you probably, well, let’s, let’s not get into that discussion cause that. That’s just a rabbit hole right now, but there is a benefit though.
[00:32:00] There is a benefit, you know, working closely with someone is appealing to people, having someone like a podcasting partner, someone who knows all the P’s and Q’s someone you can trust someone you can go to and ask the status of without them having to check in with five people and come back to you. It’s a more intimate experience.
You know, and I, and I mean, there are, there are benefits to having one person as opposed to, you know, a company, um, you know, and then, and depending on how you feel about it, you could have some people hired through Upwork or, you know, somebody who can do some of the stuff that maybe you don’t enjoy doing when you aren’t doing all the things like transcription or show notes or graphics or whatever you feel like you’re not the best at just hire that stuff out yourself.
Then you are all of a sudden you are your own team. You have a team. No. Um, I mean, we did that a lot in, I saw that a lot in the design world, you know, that the, I [00:33:00] belong to different design Facebook groups and it was great. Cause it’s like, if you, someone approached you for a web project and that’s not your, and that was not my thing, I could.
You know, a direct email to them. I mean, I never did the thing of subcontracting having anyway. I did, but, but, but yeah, that’s definitely a good way to handle it. Yeah. I didn’t want to manage that many people, but I did subcontract stuff that I wasn’t good at when I was a designer. Um, okay. I saw
Clara had a queue in the chat, speaking of rebranding, top tips for choosing a color palette. I’d like to brighten my brand colors. Um, I mean. It sounds like you want me to give you specific color advice, but, um, let me share my screen because I’m really into color. And I don’t know if I can make that decision so quickly for you Clara, but, um, lately when I’m looking for color palettes, I will show you what I do.
I go to. [00:34:00] I can’t see anything because all the stuff, and then you guys are here. I’m gonna move you over there. And then I’m putting you over here and then I’ll go here. Okay. So adobe.co color. Yeah. color.adobe.com. And it makes it really easy to find a color palette and then do something fun with it. So let’s say, I don’t know what your color palette is now, but let’s just say you want brighter.
Um, first you can do go under trend and see what colors are trending. I ended up doing this a lot too. Um, graphic design has a lot of pallets like this. I don’t know that this is the kind of bright you’re going for. This might work. Um, I do like that one, but then there’s. What’s happening in architecture, what’s happening in game design, wilderness flavors, travel.
And then if you get bored with that, you can always just come up here and do, um, colorful, which is [00:35:00] hilarious to type into a color place. But I mean, you can get so many things. Um, lately I’ve been into pallets that are a combination of teal and pink, like this. This one is too much for me. It’s too many of the same type of color.
They’re all like not dark and not light. They’re kind of medium. Um, but you can always fiddle with it. So let’s say actually, so let’s say I do like this one, but I want to fiddle with it. So let’s open it.
Keep running into is finding good contrasts so that I have a teller and then something that I can use for text on top of it or, or whatever. So that as I’m assembling graphics, it’s not just like a dark blob that looks depressing on Instagram. What’s your website, Claire it’s, um, it’s a completely different color palette that I’m, uh, do yoga with clara.com is the color palette that I’m changing.
[00:36:00] Okay. Yeah. Just anywhere you want me to take a look at the colors. Do you first do yoga with Clara because yoga with Clara? Something else? Yeah. There you go. Sorry. And also my internet back here is a little funky. Okay. Here we go.
Get to that Navy in a wine color. And it’s just, as I’ve worked with it over the past, it’s been a little over a year and it’s just also, Hmm. I know exactly what I would put in there. Hold on. Um, let’s see, let me grab these colors first. Pick color from page. I thought maybe there was a graphic designer hat for like, Oh, you just do this.
And then that when you’re choosing there is, but it’s not [00:37:00] necessarily something you would have, like it’s an illustrator. Um, but that’s why I’m thinking if you, maybe you could put them in here, like, okay, you can create your own pallet here. So let’s create from scratch. Wait, how do I get rid of you? Um,
Can I just start over. That’d be great. Okay. Create, I guess you can’t okay. Let’s just put the colors in here. Um, okay. So this one that I grabbed is your Navy. And then this one that I grabbed is your teal.
This is just a Chrome extension. So this is nothing fancy. Um, and then we can delete these other ones. Where’s the wine one. Let me see, um, it’s a little trickier to find bullets. This one, right? Yeah.
[00:38:00] Okay. So that one is three V one. A three, four, I think. Yeah. All right. Now let’s now let’s go here. So the first thing you can do is take the same color
and just lighten it a little bit. So down here, you can change the, you know, CMY, RGB or the saturation. So like that might work or. Any of these might work, you can also change whether or not you want them to be, um, a little more faded in and out. Like, let’s see,
like, here’s this one, like that bring it closer to the center. So it’s like a little bit of a grayer piece. Um, if you want to add another color too, you could, um, Let me [00:39:00] grab this one. Cause I like to play with TEALS a lot, so let’s see. That’s not right.
You can make it a little greener, you know, you could go in either direction, a tad bit. That could work to make it really light or really, I mean, you’re sick of the dark, so let’s go with really light. It’s a great, does anyone else see that it’s changing or is it, I don’t know. Yeah, it’s supposed to be, well, I don’t see any, maybe it’s frozen.
Can you guys see it changing? I see the last one changing, but the first three colors are still the same. Yeah, they’re supposed to be the same. Um, okay. So then another thing is like, if you want to apply color harmony rules, like complimentary colors [00:40:00] or monochromatic colors, or, and now see it’s, it’s focusing on the middle one here.
This is the base color, and then you can sort of touch these to see what goes with it. If you like any of these, if you don’t, um, You know, you can go back to how do I go back to the ones that it was okay. The custom ones. Um, do I go about, it looks like it might just be normal to spend hours figuring this out.
Establishing. Yeah, I was like, I think I’m just deficient because I can not, you know, another thing you can do is go on Pinterest and type in, um, color palette. Because designers like to put pictures of what, you know, their inspiration and what they’re getting it from. So you’ll have all kinds of fun stuff in Pinterest that you can work from Jessica.
Yes. Hi. [00:41:00] Can I make a recommendation? Um, well, um, Canva has an excellent, um, well, They help you design your own color palette. So those are your branding colors, but you can also say you’re doing a flyer. You can put in yoga flyer or a yoga cart and it’ll pull up ideas like your, like what you were saying with Pinterest.
It’ll pull up ideas of what they have and other people have designed within the yoga space. So that might be of some help. I’ve been, um, spending a lot of time on canvas. Thank you for that. Uh, they actually have a, uh, Under there it’s canva.com/colors, and you can upload a photo and it’ll produce a palette based on that photo.
Um, I have, I have like either you have 30 colors you love. Okay. And I’m being a little hyperbolic, but, but yeah. It’s [00:42:00] okay. But look, but look, I have to move you guys again. Like first she podcasts. I have a color palette that has like that many colors. Where is it?
Um, I just have to, yeah, this is the French bowl. This is our color palette. All those. And I did get them from the patterns that we use. We can’t, I can’t see anything else, bud. What we saw from the beginning. We can’t see it. Just stop sharing for sure. Right? I do. Sorry. Sorry. Sorry. Can you see it now?
All of those colors. Oh, I see now. Yeah. Yeah though. That’s my color palette. I mean, they are specific. I don’t deviate, you know, I have one cream, I have one red, I have two pinks. I have [00:43:00] however many blues, but I did pull it from a, um, you know, from one of the backgrounds that we use. Can you still see my screen?
Um, you know, the backgrounds and the patterns that we use are from a designer named Jackie Shapiro. She allowed us to have. Um, access to it. So I pulled in these calls, you know, I, I pretty much pulled in every piece she allowed me to have, and I swiped the colors from it so that when I designed for she podcasts, these are the only colors I use.
But yeah, there’s a bunch. It doesn’t have to be like four. You can have as many as you want. Do you feel like you’re that, um, sort of turquoisey color is your primary color? Cause it’s. Elsie and I like turquoise. So yeah. Um, I just happened to know that we both liked turquoise, but you know, I, I also like purple, but she hates purple it’s, you know, color is the whole thing.
Just take that, like, you know, it’s a whole thing for everyone. Like some [00:44:00] people hate purple. Some people like green, you know, it’s all about, what’s really good on your eyes. And like, she and I both happen to really like turquoise. So I try to do turquoise with a lot of our designs because I know it’ll make both of us happy.
And the thing is that color. Above all else. Your color palette should make you happy to look at your stuff when you’re designing it. Like you should look at your materials and be like deliriously, happy with how it looks and color for me is a big part of that, you know? Yeah. I want it to be. Gloriously colorful and it’s actually believe it or not.
And this is, it may sound dumb. But part of the reason I wanted to do she podcasts live was because I was very tired of looking at Navy blue at every conference. Everything was Navy blue, every t-shirt, every sign, every pencil, like it was so boring. And I just thought, you know, if I had a women’s conference, like we could have some cool stuff, everything would look beautiful [00:45:00] and be colorful and fun.
It means, I think it means a lot. Um, Linda says I would also go into iTunes or Apple podcasts. Look what everyone else is using and do the opposite. I love that advice. That’s very good advice. Very, very good. Every yoga. Yeah. They use purple and turquoise, or they probably use a lot of green because it’s serenity, you know, and, and use different versions of that.
There’s so many different colors you could use for that. Jenny says I was using my shoe pocket. Oh, where are you? Nice and pink. Big and pink. Yes. I loved it. Um, Pajamas podcasts, pajamas, pajamas. You got to have you’re working on them. Pajamas. Yeah. Orange is a very big color right now. So is Royal blue, actually.
I’m not saying you should put them together, but I mean, I do, I am loving orange lately and coral, and you could always look Clara at the color of the year. Like Pantone every year makes up color of the year. Um, [00:46:00] and if, if all else fails, I usually go for the color of the year, which this year is yellow and gray.
That’s nice. And you can always look at the past ones. Um, I think last year might’ve been Royal blue. This is all extraordinarily helpful. Like I said, it is decision fatigue. Yeah. And so now I’m seeing like, okay, just need to get over the hump. Yeah. Yeah, yeah, yeah. Yeah. Just, just pick what you love. That’s my best advice.
Pick everything you love. Um, do we have any other questions? I’m not in a hurry to rush off? Cause my mother-in-law’s getting my little boy. Um, so I can stay a little longer if you guys need me to Pantone, right? Not Pantene, although Pantene good shampoo, uh, um, Uh, Jenny, did you have questions today or did you just pop it on funsies?
[00:47:00] Um, mostly just popping in for funsies. Um, but
I had somebody who wanted to do a trailer swap with us, but that’s not something we had done on our podcasts cause it’s for our nonprofit. So I just kind of feel like it’s not the right fit for something we should be doing. Um, And, but I really want to support what they’re doing.
Cause they, it they’re, it’s two transgender creators. Uh, so I offered to do, like, I do a personal intro of doing more of a, like informal one, um, versus like a trailer swap. Um, and I felt like that was a good compromise, but I wanted to hear what other people thought. Like I would say hit all the points they wanted me to make, but I didn’t want to do it.
Like, I just feel like it gets complicated to have it, like our nonprofit is supporting this other yeah. Just not to get complicated. Well, that part of it, I don’t, I don’t know the ins and outs [00:48:00] of that part, but I was, I was wondering if you didn’t want to do a trailer swap because, Oh, I see. Because you are funded by a nonprofit it’s part of my job.
Yeah. It’s not, it’s not Jenny. Right. Did you ask your bosses or whomever how they felt about it or they just are using you for the exposure? Probably. All right. Then I would say no. Yeah, yeah. That was, I would probably say no, I would just say no, not because I, you know, just say we support you, but, you know, as a non-profit we can’t make those kinds of strong statements about other types of.
Uh, organizations that aren’t specifically related to this and this and this, but, you know, but yeah, I would definitely ask people to check it out. You know, we, we also have friends that, you know, just say, I have friends that are putting this together and you [00:49:00] know, we’d like for you to check it out because at least that way it’s you.
Yeah. Whereas if you put it on the show, you’re right. It’s, it’s implying support. Not that they wouldn’t, but yeah. It’s a strong statement and then just like opens that door of like others than like having to figure out where crime is. And like, it just got, I figured it got messy, fast. It does get messy fast because if someone else hears that, yeah, they’re going to start pitching you for it.
And yeah. Things get complicated from there. That’s true. Although if you’re not, um, doing a nonprofit, that’s really a good way to. Start getting some exposure. Yeah. What happens next time? Yeah. I mean, that’s like what the shit with the group too, every time you hit approve on a post, you have to make sure that you’re okay with 800 people doing that too.
So it’s the same on a podcast. So, yeah, that was a good question. Um, and I agree with you. [00:50:00] I thank you for asking, um, anyone else have questions or anything they wanted to discuss should, uh, Diana, lovely to see you. You’ve been very quiet, but it’s all right. Hello? Sorry. Yes, I joined late. Um, I just want to say hi.
Yes. Hi, thank you for joining us today. Of course, I loved hearing everything. It was great information about the color palette and everything. Color is a big thing. And she asked a graphic designer, which is, you know, a whole nother road. Yeah, but yeah. Thank you. I’m glad you’re here today, Diana. Um, all right.
Well, if you, if there’s no further do you, I guess, um, we can take our leave of each other. Um, I am going to do, I think I’ll be doing QA again next week, because LC is [00:51:00] probably traveling. She’s going back and forth to Pittsburgh, uh, tomorrow and coming back, I think on Tuesday, which means she may not be able to do it.
So, um, we’ll let you know via email, but. Probably it’ll be me. So gather up your questions for me and I’ll be happy to answer them and see you guys soon. Thank you so much. It was great to see you guys. You guys were the highlight of my mind. I’ll tell you what thank you for being here. This life. You too.
Take care. Bye.