3-25-21 – Traci’s Coaching Call- Workflows and marketing strategies
Book office hours. They happen the last Wednesday of the month and this is the Calendly link.
[00:00:00] Hey. Hi. So I am making you the host. We have like six people in the waiting room, but that’s okay. I sometimes give people a few minutes before a lot of man. Okay. Um, I’m going to make you [00:01:00] the co-host right? Uh, yeah, that’s fine. That’ll work. Okay. And you know what, um, you can, well, nevermind. Cause this will record to the cloud, so, all right.
So making you the cohost and it’s recording. So Hey pod people, sorry for the technical organization for the recording, but here we go, right. You go ahead and let everybody in. Um, and we’ll be ready
here. We are
thought I’d let you guys know that I’m a podcaster today. Okay. She did that and I’m not having the best [00:02:00] hair day I’ve ever had either. Well, mine’s getting a few hours, so here we have the pebbles luck. Yes. Okay. Wow. All right. We’ve got a great grid today. Pod has having a birthday. I think I already said that last week, Ben, but it’s kind of like a birth month.
So how is everybody good updated that have emailed with you today? So I know where your brains out and we are going to talk about that and have some good insights for you. So let’s start with somebody. Give me a win. Let’s start with the win. Hey, Amy.
I’ll start with a win and a shameless plug for Tracy. Um, I will take a shameless plug today. [00:03:00] So yesterday was like office hours and I came in with no agenda and I was like, well, something’s always going to come of it. And, uh, we figured out I am going to submit to speak at podcast movement again. Um, and we figured out the topic.
So I’m curious to hear people’s reaction. Um, so monetize manage and market like a pro on an indie budget. I see some thumbs up when you say it again, ties manage and market like a pro on an indie budget. And maybe that should be like manage market and monetize, you know, put it in a different order, but yeah, you’re always safe with alphabetical.
So manage market monetize would be yeah. Alphabetical and I feel like that’s the order. It happens anyway. Okay. Well, I have, I have a question or [00:04:00] I have a comment. I really wish you would share your story about how you became successful doing this in such a short period of time. That to me is more interesting than anything you have to say.
How can you put your story in the middle of that title? Oh, that’s her whole story. Is that your story? Good? Because I’m very interested in your story. I like your, I like what I know about your story. I don’t know everything. I mean, I personally. Feel like that. That’s why we, I mean, that’s one of the wreck.
That’s how we got to that title was because, um, I’ve gotten to know Jen and we collectively as a community, for those of you who’ve been participating for the long haul. Um, have you gotten to know Jen story? And she really has done an amazing job on it. Indie budget of really like there’s so many milestones that she’s achieved and shared.
And I think that her ability to be able to do that. And, and [00:05:00] I, when we were on the conversation yesterday, I was coming from a place of being a professional podcast producer and working with clients that we produce professionally. And it’s always so inspiring and motivating to me to watch everything that she does totally as an independent podcaster.
And I think that that, that’s sort of how the conference, just to kind of give you the backstory. That’s how the conversation evolved to how to get us to that title. Believe me, we weren’t, we were, we’re fun, hard the head on it to make it like what somebody would want to hear. And so, like the bullet points under manage is sort of like process and workflow and thinking through it and understanding that for any indie podcaster, this is not your only responsibility.
This has to fit into the bigger picture of everything else that you do, you know, and then monetize or market, I should say it. So marketing is how we conduct ourselves and how we, [00:06:00] what we put on social media and how we sort of keep it consistent. And then how I’m reusing the podcasts into written articles that I’m publishing, not on my own blog, but elsewhere on the internet.
So I’m not trying to drive people to yet another place and get attention over here. I’m putting them where people already are. And then, so that’s sort of like the marketing stuff. And then monetizing is I’ve really leveraged relationships and working. I’m doing ads for products that I use already, that I already had an affiliate relationship with.
And so it helped, like if you’re getting thousands of thousands of downloads and you have somebody paying a ton of money, right. Promote your show so that you’re getting to those downloads, or you’re a celebrity, and you already have the, you know, like the name, you’re getting those thousands of downloads.
The typical advertising is going to make you money. But if you’re an indie podcast or, and [00:07:00] you’re not getting thousands and thousands of downloads per episode, I make more. If one person buys something from an ad, then if 2000 people listened to that episode from a traditional podcast, You know, marketing standpoint.
So it’s a little bit of a different model, but it works, especially if you have a smaller audience or an audience that’s super engaged and trust what you’re talking about. And then how you talk about those ads. I think, you know, how you put them into the episode is also helpful. Um, and the, and the membership is the other thing in the monetization, right?
For the monetization, but also for the marketing. Like I, not only for your talk, but for the sake of this call, um, as well is, um, I would like to talk about some of the marketing strategies that you utilize on a consistent basis for like, I would like to have a [00:08:00] combination conversation with all of us today and in light of the fact that.
You know, there’s 1.3 million over 1.3 million podcasts in Apple alone right now. And the markets are, you know, we, we all got into this at a really great time and that time is still really great, but marketing is becoming niche marketing, especially is becoming more important for the success of the downloads and listeners.
And so I’d like for our call today to be a combination of what we’re doing to market our podcasts on a consistent basis, and then talk through some of the workflow that goes along with that, because one of the things that’s very difficult and I think why your talk will be ultimately really successful, ideally, um, when they choose you, um, is that, um, is that we, so as an Indy podcaster, we’re [00:09:00] creating content, we’re managing guests.
We are, um, Re managing the time that we record, we are managing the editing, whether we’re doing these things ourselves, or we’re working in interfacing with someone else’s doing it, those things alone are super time consuming. So you’re taking all of these elements leading up to recording and putting all these energy time and resources into great episode.
And then what, so there ways that you can connect your platforms to post on social there, ways that you can send guests release announcements out to your guests and things like that. But what I’d like to hear from you guys today, and you can kick it off, um, Jen, um, with your wins. Cause we’re not, we’re definitely not shortcutting on the wins, but I just really craving a conversation around some tactical tips for us to benefit from so that we can apply some of these marketing strategies to our podcasts.
See, see some increase in our growth and not have to kill ourselves [00:10:00] financially or, uh, Or energetically to get that done. So that’s, what’s, that’s, what’s on the top of my mind. Um, and, uh, so yeah, so Jen, if you want to just kick it off with that since we’re sort of in that mode of conversation anyway, but we definitely want people to jump in with wins.
We are not skipping over wins, but we’re just going to integrate tactical and wins together today right now. Um, yeah, so I think, well, first of all, everything on my social media, like I am my business and my brand and the podcast fits into that. So it’s not this totally separate thing. Um, so it all sort of fits together.
So even if I’m posting about like, I’ll do a topic Tuesday and that, or a testimonial Tuesday, sometimes the testimonial Tuesday is specifically about a podcast episode. Sometimes it’s a client, but it’s, you know, all sort of business in your brand. Jen, I’m a health coach. I have a specialty in weight management.
So I work with [00:11:00] people individually and in small groups. Okay, I’m writing this down. I’m not ignoring you. No, that’s fine. So, so, um, so even if I’m posting about other things, it all sort of feeds this bigger identity. Okay. Thank you. Okay. Wait, hold on. So I want to break it down even from there. So, so what I’m hearing you say is that you are integrating from a marketing messaging perspective.
You’re combining your brand and, and when, and your podcasts and integrating them, even in terms of, uh, motivational messages and things like that. Are you doing that specifically with hashtags? Are you, um, and if so, how are you sourcing those? Like, I want to get super granular. So are you, and also, are you, um, linking to your podcasts and posts that might have to do with your coaching business?
Like, let’s get that specific [00:12:00] sometimes. So like, yes, we’ll use hashtags and stuff, but admittedly, like, I don’t know how much the hashtags work for me. Like I’d have to go through it. I don’t know. Um, but let’s say, you know, topic Tuesday the other week was on, let’s say we did a topic Tuesday on stress. So maybe the post is five tips and it’s a carousel post about things, about stress.
And then there’ll be the caption. And in the bottom of the caption, it’s like for more on stress, check out this podcast episode. And I put the Bitly in there, or I’ll say like DME for a clickable link because on Instagram, you know, it’s not clickable. So I happen to know enough about Judas podcast because we’ve worked together.
So Judith, I’m going to spotlight you as an example of something that you could do that similar to that, but, and then everybody could, could also leverage from so. Judith [00:13:00] puts blog posts on her website in addition, her podcast website, in addition to her podcast episodes. So what you’re doing with five tips, and then the episode that goes with that, an example, Judith, that you could do that wouldn’t take anything, add anything additional to your workflow is go into one of your blog posts about, um, about, let’s say like, um, co-parenting with the narcissist, for example.
So you could go and pull two or three tips out of that blog post it’s already been written and you could, um, in an additional, just a text post, even not have to create a graphic or do anything like that. You could put, um, top three tips, top fab tips of co-parenting with the narcissist cut and paste that copy from that blog post.
And then put a link, um, for more information, listen to my interview with [00:14:00] psychologist XYZ who talks about this or something like that. And I think, yes. And then I think when you go to put it into social media, you have to think like the person who’s sitting there scrolling, right? It’s like put the marketer hat on.
If I’m scrolling as a consumer on Instagram, what’s going to make me stop. What’s going to make me pause co-parenting with a narcissist. Maybe, maybe not. No one narcissist question Mark yet. Wait, flip to the next one. Right. Flip to the next one. So if maybe the first one is no narcissist, the next one in the carousel post is ever had to co-parent with one next one, two tips to co-parent with a narcissist, and then you’re, you’re grabbing them in.
From the initial post in a different way than you would in a blog post. Okay. Brilliant love that. What’s a carousel posts Friday that was of your [00:15:00] post is basically just multiple elements and they swipe to see the next one. Right? So now that is an advance. That’s what I would consider to be like an advanced way to do that.
If you, I mean, no, no, no, no, no, because we’re all in different phases of what we’re doing. One of the things that, um, that I want us to take away is like, if all, if all the time that you have in the world is to create a text post and you’ve already written a blog post, and you’ve already released an episode that ties in with that blog post, then, then take five tips out of that blog post and link it back to the episode that people can go to for more information in specific, um, like, can y’all hear me am my frozen?
No, you’re good. Oh, okay. Thank goodness. Cause I’m having internet issues again. Um, so w so if all you have the time to do, and in, even if you’re using a preschedule is to record the episode, write the blog post and take fab tips [00:16:00] out of it that you cut and paste. You can still drop traffic back to your listenership of that episode by linking those tips.
And what I was going to say before I thought I was present was in Judas case specifically, or in Leah’s case here has a very targeted audience. That’s very niche specific, um, then that they are co-parenting with a narcissist is likely to attract their attention to the audience that she’s going to have following her on social media, because they’re typically either being affected by divorce are in a divorce, or have a sister, brother, mother, father.
Who’s having a divorce though. I totally love the advanced approach, which is pulling everybody in with the, do you know, a narcissist? Do you co-parent with the narcissist, here’s a solution, but even if you can’t create that, that intense of a post, you could just do a text post with the link and then hashtags, like divorce, narcissist parenting co-parenting and you could be able to drive traffic back to that episode.
[00:17:00] But with Jay, I agree with you too, Tracy. But what Jen just did was kind of underscored where I’m going to eventually go where I eventually going to go is pull the word divorce out and just be the amicable expert and work on communication. And so I’m going to play with both of these concepts specific versus a little bit more general.
Um, because what I would love people to do is listen to me, even if you’re not getting divorced, like Dr. Laura, who I think is so mean, but interesting in that people still listen to her. And she’s very broad. She went from niche to broad and she, I it’s a model that I like without wanting to be who she is.
I would say too, even if less creation, sometimes I’ll do this with medium articles. Like when I publish an article, you can screen record. With an [00:18:00] iPhone. And so what that’s doing is it’s recording whatever’s on your screen. So I turn on the screen record, pull up the medium article and scroll. So then what you post on social media is a video of the scroll of your medium articles.
So you could do that with your blog posts. Then you’re posting a video on social media, throw three sentences in a caption, and it’s even less that you have to create.
I have a question. I have a question for folks who their podcast is tied to their business, but it isn’t one in the same. How much in your business are people aware that you have a podcast? You know what I mean? Like, is it, how explicitly is that all tied together? Well, can you drill down with and use your business as an example and your podcast as an example?
So we could use that be relatable with the, what they, uh, they aspect. Of what you’re what you’re asking. Yeah. I mean, what’s [00:19:00] really tricky for us is we have two parts of our business. We have an online, which is accessible to anybody. We have a brick and mortar that’s only local. And then we’re starting a podcast as something separate from our business, but all of it has to do with parenting.
And so there’s this space of how much without, I, there’s no way for anybody to answer this question for us, but what is going on in my brain is how do we speak appropriately to each audience? Uh, so I don’t know what I do in my practice is so I have my health coaching clients, right. And I sort of look at the podcast is the best marketing tool there is.
So I have some clients who know that I have the podcast. They refer me to a friend, the friend says, who is she? They’re like, Oh, check this out. They send them my podcast. Then they call me and they’re like, Hey, I’m in. I just need to know the [00:20:00] price. Like I listen to your podcast. I love. And I’m like, I’m sorry.
Hi, what’s your name? Like the ideal situation, right? Like if I look at the podcast as a marketing tool, to the bigger picture of everything else that I do in my business. So your podcast is going to lead people into either your physical space, if they’re local or your virtual space, if they’re not. And I should clarify a little bit about, what’s tricky about us as what we’re doing in our business really is with pregnant folks and folks in the first year, our podcast topic is parenting, which is going to be.
Any buddy, there’s going to be a large percentage of people for whom our services aren’t relevant. And I think that are physical well, but I think that’s where you have to, if you’re creating this podcast, that’s about the other side. It’s not that they’re not relevant. It’s a different phase of the process with the client.
[00:21:00] Yeah, I think that Charlotte, yeah. Um, Jenna have similar, you know, I have a business coaching, so public health business coaching, and my podcast is like, she said absolutely the way that people, um, they listen, they’re first at the very top of my funnel. And then, um, on every single episode I direct them to, I use my own ads in there.
Um, I’m always to letting them know how to work with me, so they hopefully will move in closer. So my goal with. Promoting the podcast is like, if I can get them to listen to the podcast and they’re going to be introduced to what I do and the other stuff. So I have been using social media the same way that Jen does.
And I’m thinking now about Instagram specifically, I’m actually getting ready to start once before I focus just on my podcast episodes, because that was the low hanging fruit. So I attract the students. I’d tried to career professionals and then we started talking about, um, [00:22:00] like my online course and different things and mixing it all in.
But I think I do better if I just talk about the podcast. Um, my, um, Instagram. Account, which is like my second. I mean, my primary platform is, is LinkedIn for my clients anyway, but for Instagram being the second, um, I think if I just, and we’re literally switching that around, uh, in April so that if I focus on getting them to listen to the podcast episodes, um, then, then I’ve got a fan.
So our strategy is to get them excited about like I release new episodes every Tuesday. So getting them excited. And then we, um, I have a, uh, assistant that spends all her time, she’ll search, you know, connected, uh, accounts and, you know, make sure that when we post we’re tagging the relevant people and we’re using the best hashtags and we, we prime everything up.
Like Monday we’ll tease it. This is coming to get them ready. Tuesday’s the episode. And we’d just go all day with that. And we set up the guests [00:23:00] with stuff to share. Um, I forgot what we do Wednesday. Um, but they would like each day. And then like there by Thursday, she’s posting. Um, did you see, did you listen to the episode this week?
Like it’s all about that new episode that came out and then what we’re going to go back to doing, which used to work is doing like, we used to do like a throwback Thursday, so we may intersect, you know, interject that in on Thursdays because we’ve got 188 episodes now. So if you’re adding every week, you’re still like promoting the new, but you need to like every now and then throw in the old one.
And then that keeps people, like, I just want them so targeted on my podcast and then, and then really nothing else, especially on that platform, like that can be the go-to link to all the different ways they can listen and all those different things. So that’s like the most valuable to me. And then when they start trying to check me out, like, you know, investigate, what am I doing?
Who am I? And they go to my website, they’ll see the other stuff they listened to the podcast are going to hear about the other stuff. Um, so for [00:24:00] Instagram, that is like going to be the strategy for us. And it’s just. I find that it’s less effective for us. If, if I talk about all the different things, you know, even if it’s like three or four things, if I start talking about other things, I don’t have as big of an impact, if I keep it all about the podcast and they get all excited about what’s new the next week and what did they miss and things like that.
So that’s, that’s kind of like my take on it. I think that’s so excellent. Charlotte. And as you were talking, I’m thinking, yes, I have mixed my messages in Instagram. I’ll do three days on the podcast and other stuff on the other days. And I was reviewing it thinking, no, just the podcast, just focus. I appreciate what you said.
And my podcast is not only on my divorce resource website, which is my mediation coaching and business and filing website. Then it has a website all its own as well. So it lives in two places. Do you think that mixes things up? That’s okay. Right.
[00:25:00] I was just going to say, though, that in, in the case with it having your own website for the podcast, you’re driving your traffic to the PI, to the website that has the podcast. But when people go to divorce resources, your podcast is on there for them just to discover that as well for search for both sites, it’s great to have all the show notes and everything on both sides, but in you’ve just now, I mean, you’re only like a week into being able to really have this brand cohesive under one name, one look, and you’re just now starting to drive the traffic to the new website.
I think if I am reading Jen’s mind, what she was probably about to say is as long as you’re driving traffic to one of them and the one of, and the one is the amicable divorce expert website, but it’s only been up for a week. So it’s still, I mean, it’s, it’s a baby right now for sure. And then I was going to say [00:26:00] to your podcast website can have a link back to your divorce resources website so that it becomes a circle, no matter where somebody goes first, right?
Learn more about Judy, want more help from Judy? You know, here’s all the divorce resources, you know, that they end up. So it’s no matter where they start, they can get all of it. And then Leah, the thing that occurred to me for you guys too, is like, I think, you know, like your brick and mortar and your bread and butter of your business is one phase of parenting.
So when you go to the podcast, make sure that when you’re ever you’re talking about that phase of parenting, that you guys are the expert in that. And then your interviews are with people who are experts in other phases or other elements, so that it continues to highlight. Why you do what you do and who you guys are.
And like, [00:27:00] to Charlotte’s point, like there could be something of like, who do you know, who’s going to become a, you know, a parent we’d love to connect with them, extra resources, you know, for those of you or whatever. And then you may decide to expand into other phases or when, you know, after your clients have a baby, it’s like, here are the resources that we have for you are totally free.
Check out this podcast.
I don’t know. Just thoughts. I will. I’m only being quiet because I’m looking at a frozen screen, making sure that you guys can hear me. We can, Oh, I have, I have one quick follow up question for folks who are kind of doing business and themselves. Do you have different social? Do you have a social for yourself and then a social for your podcast?
That’s too much work for me. So no for me. So which one do you have business? I just interject a bit in my personality and [00:28:00] with my business, but I don’t really care to have a big personal following. And that’s he wants to get three. Do you have a personal, do you have a business? Do you have a podcast?
Cause I feel like business only so personal life outside of my business. I want to go to Ralph’s grocery store and not talk to anybody about anything other than what I’m going to get next. So let’s take personal off. Do you have one for your business and podcasts separately? Just podcast. For me, I, I have not true.
I have a business profile, but what I talk about is a little different on each platform. And I just, I respond to where my clients are, are so on LinkedIn. I do have a, you know, a professional page and then I have a business page on LinkedIn. Um, um, but as far as Instagram, it’s just, you know, the, the business account and, but [00:29:00] it’s, it’s brand, it’s all about the podcast.
So, um, I just, I, whenever I can hit the simple, easy button I’m there, I think LinkedIn is, I think LinkedIn is excellent for that merging of business and personal. I mean, a lot of people do use business pages on LinkedIn, but to me, that is your, your LinkedIn is a business to business. Profile. And it’s also, you know, and it’s also business to consumer and business to business.
But in my personal opinion, if you’re posting things that are related to your business and your podcast on your LinkedIn, on your LinkedIn feed, that is connecting you, your brand and your business and your podcast altogether in one place and LinkedIn in, if you’re using your podcast as a marketing tool for your business, then LinkedIn is an excellent platform for posting everything that we’ve been talking about.
Everything from new [00:30:00] episode releases to content pieces, um, you could even take your blog posts, um, and post them as articles on LinkedIn and they’ll show up in your feed as well.
So I have, um, I was doing it all through my personal before because I, um, Like Charlotte, I’m like too much. Like I can’t do more than one. And, um, what I found is that people were searching for the podcast and not finding it. So I started recently a handle just for the podcast. It really only has like podcast related things.
And then it’s kind of snarky, like the personality over there, like topic Tuesday, testimonials, um, you know, like the nuts and bolts of content that adds value is on my personal page. [00:31:00] The podcast page is like, I’m flipping through it. It’s like I lift weights and eat cookie dough, you know, want to know like, You know, I didn’t did, you know, if you drink a gallon of water per day, you don’t have time for other people’s drama.
Cause you’ll be too busy paying, stay hydrated friends. Like it’s a different, see it’s a different personality on that feed and it is a hundred percent like that’s the podcast. And then mine is much more like adding value. Um, what’s your w how do we get to you? What’s the I’m at gen Tropic is my personal, and then the other one’s at salad with a side of fries.
Okay. I’ll put them in the chat. I have a question, Tracy. Maybe you can, or even Jen, any of you guys, how much is too much, um, from a social media perspective, like how often and how much is too much curiously thing. [00:32:00] Yeah. I mean, that’s such that, that is the magical question. I mean, you know, you, there are different theories.
I mean, there are some things, some people will say that you can, you know, a minimum main, a maximum of one per day, because you don’t want to ever saturate people. You know, I kind of lend to more of like, I mean, I don’t know that you should limit yourself to one a day, if your content is good enough. I mean, that’s the thing, I’m not one to post just for the sake of posting.
If you have an episode release post that has your graphic in it, and then you have another content piece that has tips in it, those are two totally different types of posts. And with the, with the immediacy of social media, you never know when you’re going to catch someone. So I w I don’t have an issue, you know, with multiple posts about a podcast, But I like what people have been saying in terms of making it, um, you know, archiving a previous episode make, uh, promoting the archive [00:33:00] of the previous episode.
I like the idea of using static quote tiles. I like the idea of using content, uh, to drop back to a specific episode. I like audio grams a lot. I think the 59 second clips of, of samples of what’s in the show or are really, really effective. And so if you are looking at a content calendar and you’re saying, okay, I release on Wednesday.
So Wednesday is new release episode, post day Thursday, flash. I mean, throwback Thursday, Friday is fabulous Friday. You know, like if you theme it out and don’t make it too, too cliche, of course. But at the same time, maybe they’re just, um, Monikers for yourself. Maybe you’re not actually literally posting throwback Thursday, but you know, on Thursdays that you’re, you’re promoting a previous episode.
I just think it’s the robustness of the content, the quality of the content. And what is the call to action from the [00:34:00] content that’s to me the most important piece.
Yeah. And like there’s different theories around it. Like the algorithms, if you post every single day and you’re getting zero engagement, the algorithm will start to push down your posts and not show it to as many people. So there’s something to be said for post what’s good versus posting for the sake of posting.
Yeah. And there’s also like if you are leveraging hashtags in your social media, it’s very important not to just cut and paste the same hashtags every post, because they w the algorithms will flag that as well. So for efficiency purposes, you could do a, you could do a search for hashtag fitness, health, and fitness wellness, hashtag, and pick whatever your top, you know, 15 or 20 hashtags.
And then every fifth post, you know, [00:35:00] rotate for any, like, if you have 20 best hashtags and rotate five, five, and five, every fourth pedes, so that you’re not having to reinvent the wheel every time. But at the same time, you’re not using the exact same hashtags every time. And then also make sure, so you have those kind of same, um, hashtags you might be rotating within, but like to use the example about the.
The co-parenting with the narcissist. So you might have FAS hashtags that you rotate out specifically, but then also choose one that’s specific to that post so that it makes sense that it’s in there. So have narcissists in there have personality disorder in there, have, um, parenting in there has co-parenting in there so that you’re having your, your generic hashtags, if you will, that are good for search, but then you’re also customizing those hashtags and that just shows the, the engagement factor that you’re taking responsibility for.
And so they, [00:36:00] those algorithms will reflect that. There’s just the science of it. There is really just no science to the science and it’s, and then once you figure it out, what you think is the science then you’re, you’re, it’s too late. It’s like, uh, someone told me once, if you’re hearing a stock tip from a taxi driver that it’s too late because everybody already knows about it.
So it’s kind of like, by the time we’re sitting here having this conversation about social media strategies, um, that, uh, that, um, the may already have changed. Um, I’m just going to throw in there too. Tracy, you mentioned like your audio gram being 59 seconds. Um, when I do my teaser videos, I make sure that they’re longer than a minute because then it can live in IGT V.
Yeah, well that, yeah, no. So see, it’s sort of like a catch [00:37:00] 22, because if it’s 59 seconds or less than you can watch the whole entire thing as you’re scrolling, if it goes over a minute, it’s our captain ID TV, but then the question becomes how much of your audience goes to your IETV that’s then share your IETV as a post.
So you take your IETV and you can do your IETV like as a post and it’ll be in their feed and you can delete it from your feet. You can delete it from your grid and it’ll still be in the feed when someone’s scrolling. And part of that is also about how you start it. So I stopped starting my videos. Hey guys, and started in like, as if you’re halfway through that sentence.
So like this week I started in with like, did you know. That your skin is actually your gut turned inside out, right? Like [00:38:00] all of a sudden people are like, wait, what? Oh, I didn’t know that. By the way, someone’s like, Oh my God, wait, what? Like, tell me more about this. And then they’ll watch or they’ll click to watch the rest of it.
And IGT V and frankly, I don’t even care if they do. I’ll mention the podcast, the podcast episode in the first few seconds of it. And then I just expand on it a little bit longer so that that teaser video can live in IETV. But my audio grams are always 59 seconds or under, so that, that lit the audio gram lives in the feed.
Okay. So I’m kind of confused. So I would love it if you could just either repeat that workflow piece of it or cause that, that just went over my pay grade.
Today, yesterday was a new episode. So in my feed, you [00:39:00] see, like, this is the tile and then the tile with the guest and then the audio gram that’s what’s in the feed. And this audio gram is less than 59 seconds or less so that it can live there. But the teaser video from yesterday is here in my TV. So on Tuesday when I launched this video, which I think I have my volume all the way down, so you can’t hear it.
So on Tuesday, when I watched this video, I uploaded it and then shared it from as a post from IETV. Okay. So that’s where I had the breakdown. So from a technical logistical standpoint, you uploaded a video that’s longer than 59 seconds. You actually upload it to I G T V. But then once you, it doesn’t automatically show up on your feed, then you have to go and [00:40:00] share from IGT, excuse me, to your Instagram feed so that it shows up in as a post.
Otherwise people will only see it if they go to your ad GTB, can you select that option when you upload it to a GTV to also show in your, your newsfeed? I mean, I think so. Yeah, I’ve done. I’ve done that. That’s what it is. And admittedly, I don’t do my own posting, so I think that is what it is. I’ve done that too.
Um, I guess my only additional thing there is just to kind of watch your own numbers because. It doesn’t work that well for me, because people just don’t watch the IETV videos. Um, for my, for me, I know for a lot of people. It’s great. So try it, but definitely watch your own numbers because if it works, keep doing it, if not, then, um, it, it just wasn’t, it’s not something I do all the time.
I’ve tested it out and played with it that way, but it just, I don’t get that many views on the IGT. So I have the same thing. And like, there are some, like there’s one from a few weeks ago where it has [00:41:00] 27 and then there’s some where it had, you know, almost 300. And part of that I think is how I started it.
You know how I started the video and introduce the topics. Sometimes I also change it up. So like when those teaser videos started to get fewer and fewer views, I stopped doing Tuesday teasers and started doing Tuesday teasers in stories as asking a bunch of questions and a bunch of polls related. So I sometimes change it up.
I, you know, depending on what’s happening, but like lately the teaser videos have been doing pretty well. And I want to kind of spotlight the point that you brought up, where you said that you use, that you had in the past had always said, Hey, this is Jen with salad, the side of fries, and I want to invite you.
Okay. So whatever that open is, is anywhere between one to three seconds or even could be three to five seconds, depending on how much you introduce yourself. And if you’ve only got [00:42:00] 59 seconds and you’re taking five to do that, I think it’s a really good general point to highlight that. Opening things with a question or, um, and, and what, uh, and again, I keep coming back to Judas.
Cause right now I’m just so ultra familiar in my brain with her messaging. So she’s got all of these great taglines that are associated with the circuits now about, you know, um, putting your head in the lion’s mouth or walking a tight rope and things like that. So what I, I think if you have some branded, um, energetic type, uh, either, um, metaphors or similes, or if you’re just posing a question about, um, ha how has parenting changed for you?
And COVID, I mean, that’s a loaded question that is relative to, you know, anybody that has children their lot, even if they’re not school-aged children, their lives have been affected by COVID. So you’re going to be able to kind of [00:43:00] pull it in with that question. Anytime you can do something that’s so unique and not like we talked about on the call last time about using a metaphor of the circus and tying that into divorce.
I bring that back up again to say that is such a unique positioning that you’re not expecting if you’re going through a divorce, but then you hear that analogy and you’re like, Holy crap, that’s so true. And even at want to say, Hey, Yvonne, I know you just joined us and we’re talking about social media marketing and really getting engagement.
And, you know, your podcast is decide balance and posing questions around, you know, have you like, okay, this might be a little bit revealing, but like, have you been waking up in the middle of the night because of your stress level? I mean, perhaps, maybe I have. Um, so that’s, I didn’t even say, sorry to chime in, like for your phone.
It’s like, did your kids scream at you again? [00:44:00] Are your kids just constantly, right? Like that. Like that’s gonna make me, because remember when someone’s scrolling, you have the time that it takes for something to go from the bottom of the screen, to the top of the screen to make them stop. Right. I mean, I saw I was on a call yesterday where some statistics were being shared that we used to have 15 seconds.
Then it went down to seven and now we’re at three, three seconds. That is not a lot of time. So, and I can’t quote that source because it was an individual who said it and they didn’t quote the source three just seems so irrational and unreasonable to me. But if that’s where we are, then that’s. Like that first punch that first line, that first piece of text, that first everything is critical because that’s going to be that three seconds that they decide whether or not they’re going to engage with you for the rest of the 59 seconds or the rest of the time to read the [00:45:00] post or read the blog.
And, um, so being unique in your differentiator of how you approach your marketing statement is I think one of the biggest takeaways from this call is users use these formats post, where your audience lives business to business on LinkedIn is excellent. Instagram is great for visual for audio grams. Um, you know, Twitter is great just to be able to get those episodes out there for discovery.
I mean, there’s all kinds of benefits to all the different platforms, but really thinking through what that very first thing you’re going to say to those people. And it does not ha it’s so habitual to think it has to be your name. Hey, it’s Tracy. Hey, you know, here’s trace, we produce fuck ass. Hey, just trace the journey there.
But if you’re already on my feed, then you probably already know. So I just think that, that it’s just so such human nature to introduce ourselves, but those three seconds [00:46:00] need to be a powerful question. A powerful punch, a powerful line. I would say the same thing. Oh, sorry. Go ahead. I would say too, like we do a lot of live stuff for our business and it’s hard going back to that conversation.
We had a couple of months ago about perfectionism. Like it’s really hard to learn how to do this because you know, even months into doing lives twice a week, when tech is wonky, it is hard to not get, if you’re doing lives, it’s hard to not get super distracted by that and sidetracked. And then it’s it’s I think it is the.
You’re not going to do this perfectly out of the gate. And everybody does do things slightly different where your audience is going to respond is going to be different. And so like Charlotte said, you try things you assess does this work for my folks or not. And then you reevaluate. But as somebody who wants to like, I don’t like this, I don’t want it to take up this much [00:47:00] time.
Somebody just gave me a fricking plan that I can follow. That’s going to go. Well, it, it is challenging. And so to also just, if you are interested in doing this, dive in and know that not everything’s going to be a home run and that part, uh, Robin duplicate, like I follow and look at the reels that other wellness people are doing.
And I’m like, that doesn’t feel like me, but I could take that song and do this. Or I don’t like the way she said that, but I could do a similar thing in the words that I use. You know, and so like, you don’t have to be totally original either. And like, to your point, Leah, like, just start, like, who cares?
Like my friends are like, Oh my God, it’s so cute. And I’m like, I hate every single one. Yes, I do them all on a Friday or Saturday night after a glass of wine. And then it feels a whole lot better.
[00:48:00] Nope. I was just going to say one thing on captions, because the same thing, Tracy, that we’re saying about like the beginning of, um, like a video in your captions, especially in Instagram, you have 140 characters before it breaks and they have to click to see the rest. So use the first couple sentences or words of your caption to catch them too.
So especially like if you do this, the, um, screen record of like your article scrolling. The first thing they’re going to do is look at the caption and now you have 140 characters to get them to read the rest of the caption. And I see that on, on LinkedIn a lot when I post my articles on LinkedIn, what a difference the caption makes.
So like there was one I did, I think it was last week we published about cucumbers and I was like, and I think the caption was like, okay, okay, this one’s not so controversial, but you know, [00:49:00] and then I think the coffee one, I did like nectar of the gods question, Mark, like, you know, Well, and right before Charlotte, we’re going to get right to you.
After I say this in the chat, Tori was saying, cause it’s piggybacking to what you were saying, Jen, is that not to underestimate the thumbnail image you choose as well because the thumbnail is the visual capture of that thumbnail that you have in association with the video is also something that will create curiosity.
Neither have someone listen, click on it or not, but Charlotte, yes, please. What were you going to say? I just wanted to add something that I’ve been doing recently because, um, LinkedIn is my primary platform. So Judith, this might be something you’d be, you might be interested in. Um, I have the, I can, I can go live, have the live feature for LinkedIn.
So. What I know about my community is that, you know, everyone’s interested in networking. They’re all afraid of the LinkedIn platform. They’re not comfortable. So I’ve [00:50:00] started going live on LinkedIn on, and I just picked a time that works for me and I make it short and I call them networking events. And it’s under this, this theme of creatively advancing public health.
So I always talk about my podcast on every single, every single time I go live. And I’ve been invited in playing around with how to, you know, who I invite to chat with me. It’s just like a mid day chat. So my midday, you know, lunchtime Chet for my people on the West coast is going to be having coffee with me.
And then my UK people may be wrapping up their day. And I know those people are in my audience and my community. So I kind of touch on that, but I invite previous podcast guests. On the show. So we inevitably talk about the podcast and then I refer to their episode for people who are watching and listening to go back and, you know, they can listen to it.
And we’re just having a chat like yesterday. It was so genuine. Um, I was chatting with, um, someone who’s been on my podcast. He’s been in my community for a long time. He’s already a super, [00:51:00] super fan. So it made it like he was going on and on about the podcast and how wonderful things were. And he’s also in a course that I recently had.
So he was touching on all the things and we were literally just catching up on what he’s doing with his business. And, and he talked a little bit about public health and UK versus public health in the U S and it was just a really good, genuine kind of conversation. And every single time I’ve done it, I intentionally bring someone who’s been a part of my podcast, so that it’s just kind of natural to talk about.
So we talk about networking, but we indirectly, it’s still talking about the podcast and that’s been huge already. So with LinkedIn lab, you have to be approved. Correct. So do you have any insights on what, what the criteria is? Do you have to have been posting non? This is what I understand, but correct me if I am not correct.
Um, I understand that you have to be posting videos that aren’t lives on LinkedIn for a period of time before they will approve you doing lab videos. Is that [00:52:00] you’re understood. I really don’t know. I keep hearing all these rules and I keep, I kept listening to people and it really made me hesitate before I’m actually applying.
I applied and I got approved like within two to three weeks and it, I didn’t have any issues. Now. I know a lot of people go through back and forth. I think, I think I use, I do use that platform. It has, it is my primary platform. So before I applied, I know that I had, um, I had uploaded a couple of videos that were original V uh, radio original videos.
Um, but we were posting regularly. Um, And not a lot. It’s just, I’m, I’m engaging. Wasn’t just about posting, but I’m on that platform at least daily, either re engaging with someone else’s post or just checking, you know, like request to join and, and viewing and seeing who I’m going to accept or not. I didn’t, I don’t spend a lot of time every day, but I’m on that platform engaging in some way every day.
And as far as my own [00:53:00] personal, you know, account, um, occasional videos and an occasional original post, but just kind of a mixture, but I just, I wish. I wish I could. I wish I would have just applied a lot sooner instead of worrying about everyone else, trying to figure out what the criteria is for being accepted or approved.
Yeah. Cause we’ve had some clients who have applied and they, they just never heard anything. Like they didn’t, they didn’t get an acceptance, they didn’t get a rejection. They just didn’t, they I’ve heard. You just have to keep applying and keep applying, like give it some time if you haven’t heard back apply again.
Okay. I’ve heard that too. But I just know I, I applied and knock within two weeks, I got approved and I instantly got stream yard. Cause that was the cause you have to need a third party app. That was the one that seemed, um, everybody recommended it was the easiest for non-techie people. So, um, I got familiar with that and I just started practicing with the, you know, to just, just doing it, to get used to it, you know, just going live and practicing and [00:54:00] then.
Do you have a large amount of followers on your LinkedIn or connections? Like there have are there around 4,000. Okay. Yeah, that’s a good, that’s a good amount. So, and then with LinkedIn, is it followers and connections or just connections? Um, it is, they have, it’s both. You can have people that follow you, but you don’t, you’re not connected with them so they can follow you.
But, um, and then you have the connections where you are, you know, you see each other’s feed, right? Because I’m curious as to like, if they evaluate it based on your number of people that you’re connected to, or that are following you. Because, I mean, it seems like if you have a massive amount of people, they would want to allow you to be doing labs because that’s going to be further engagement on their platform.
Right. It’s the biggest, if I had to guess, I said the biggest criteria is going to be engagement. How are you using the platform they care? Cause I’ve seen people with far less followers get approved. Right. I think it’s really about [00:55:00] how are you using the platform? I think at the end of the day, and of course, you know, I don’t work for LinkedIn, so I don’t know, but I think at the end of the day, they want to know that if you’re approved that you’re going to actually pose lab idiots, like I think it’s, I think people activate things all the time and they never actually ended up, ended up using it.
And I think would their approval process for labs? I think it’s, they want to make sure that people who do get approved are going to actually do labs. So that’s, that’s all speculation. Okay. So we only have about two minutes before the top of the hour and Yvonne, you just joined us. And I just didn’t know.
Maybe if you might have a win that you wanted to share, or
this is like huge. Okay. So you know how I’ve been like, you know, working with meditation and the kids’ space. And like this past week I got laser beam focused and I set a number. Cause that’s what I needed. I didn’t realize I had the number. Did I mention my number last week? [00:56:00] Wait. Okay. Give us the backstory, because I had just got distracted by the chat apps.
Like if I said it last week, if I even hopped on, it’s been like a whirlwind. Um, so I made a commitment to have a number like who, how many children I’m going to reach. Right. Cause like I knew I wanted to reach children, but like what was that number? And so I finally decided that I’m going to reach that I’m going to teach meditation to 1 million children in five years, as soon as I said that, like all of these ideas can flooding in from my family, from friends.
Like that’s the plan. Right? So like I can’t do it all by myself. And so like, I, you know, I need this help. And so. I mean, it’s all kind of tied into, because through though we all grow, um, Latina platform, it’s a huge group. Um, you know, they, I applied to just be a presenter. I’m like, well, what, let’s take a chance, right?
I’m like, maybe I’ll get to participate. Well, [00:57:00] today was my presentation and I rocked it and it was super cool. I, you know, just a little nervous, you know, making sure my throat didn’t get all. You know, tight and whatever. But other than that, like, I felt really confident about what I was presenting and I just said, Hey, this is my goal.
And how can you help connect me with everyone that works with children has children. So we can partner up and help bring meditation and mindfulness and make this a normal thing and make it mandatory in the school curriculums, like all this, like how does this big plan? Right. And so I just did a stories, right, right before I hopped on this call, but I added to my stories, um, that that is my goal, 1 million children.
And I feel really good about it. Um, You know, and having to so more support, you know, for people that are sending me idea, they’re like, Oh, you just need to connect with dah, dah, dah, dah, dah. And I’m like, yes, that’s what I need. And then, you know, and then also to like teach them, you know, and, you know, have started to find [00:58:00] meditation teachers so that they can also teach other teachers.
And, you know, it’s not just me teaching teachers, but I have teachers teaching other teachers as well, you know, through the Chopra center. So making that connection, I’m like, wow, like everything is connecting. Like it’s insane. And then like really bringing the topic about the children’s mental health right now, you know, because of the pandemic it’s been crazy.
And then like seeing it with my children, how it’s so important and then like reading up on it, how mental health illnesses, uh, start. In childhood. So if we don’t address those mental health issues right now, when they’re kids, it’s going to be really difficult when they’re adults, you know? And so let’s address those issues now to help them and give them these tools so that they don’t have to suffer like the majority of the adults, you know, that did not have these tools.
So that’s my big win we’ll congratulate. So what a fun way to wrap up the call. So we started with some wins. We’re going to wrap up with a win and in between some amazing insights [00:59:00] on social media and how to activate and really engage with your social media. And let’s see, um, thank you. We have from Jen.
So Jen is this for Avon. She has, you have an idea for her, for her to email you, is that thank you. Okay. Awesome everybody. Well, I feel super motivated to go evaluate my social media strategy. I don’t know about anybody. I’m kind of thinking that that’s what I’m going to do later this afternoon, but thanks for all the great tips.
And I’ll see you guys next week, Tracy, how do I do one of those monthly 15 minute things? What are they called again? The pod have office hours, hours. How do I do that? I tell you what, I will email you directly the link. And let me see if I can also, I can probably pull it up really quick in the chat. So before everybody has to hang up, it’ll take me just one second.
Okay. [01:00:00] Cool. Thank you, everybody. Jen, you were great, man. I’m like, I hijack this little thing. No, you hit it. Okay. Forget that. I asked you to do it. Yeah. Super helpful. And you’ve got to practice for your talk cause you know that podcast movement’s going to choose you. Yeah, this is true, but this was great.
Cause I basically fleshed out the outline. So now I can go finish the application and you saw how many people responded well to what you had to say. So that’s a competence based, or I’d say that’s a win too. Um, Internet’s not pull up the link, but um, uh, Tori, we’ll get that to you. Judith and alts needs it.
Um, just email I’ll put, I’ll put Tori’s email Tori at produce your pot. So it’ll be in the recording. Just email her, if you need the link to schedule office hours there the last Wednesday of every month, this month, they were a week earlier. Cause it’s my birthday next week. [01:01:00] Okay. Bye.