3-31-21 – Elsie – Rebranding, posting to YouTube, and marketing to your subscribers
Q: [01:55] Bobbi asks…I am considering rebranding my podcast- is there a downside to rebranding? re-pivoting?
Q: [13:45] Karen asks…when I started podcasting, the advice was to open each episode with a brief intro explaining what the show is about. So new listeners knew what to expect. And then you’d get into the main content, but with a new play latest episode button, do you think that has to change?
Q: [24:45] Cheryl asks…what’s your insight in posting your podcast on youtube?
Q:[28:25] My other question is, how does one get into podcast directories?
Q: [35:20] Diana asks…should I be sending my subscribers email from my Wix account rather than my gmail? I am running into error codes and authentication issues.
Unknown Speaker 0:57
Karen, I have your question. I know a lot of your question. But I don’t have anybody else’s question. So we have a question. Okay. Great, Bobby. Yes. Hi, Bobby. So why don’t we you know what, I’m going to go ahead and get Bobby here. And then I’ll follow up with you Karen. Okay. If you don’t mind. So, Bobby, go for it. Lady. Oh,
Unknown Speaker 1:24
I can’t hear you. You’re muted. Sorry. I was multitasking. I’m changing my name because I don’t use. I don’t use my married name. Okay. Okay. So yes. Hi, everyone. So I actually have a very important dilemma this week. So I am considering rebranding my podcast and financial grown up and it’s been three years and I started a room on clubhouse. It’s doing really well called money tips for grownups with still grown up themes. Yeah, yeah. And I feel like it’s more accessible. And also, it’s been three years and I’m a little bored.
Q: [01:55] But is there a downside to rebranding after three years or pivoting or something like that?
I want to get everyone’s thoughts. That’s right. Well, I know I’m like trying to see if I can like, right, I’m such a big note taker lately that I like it makes my brain work so good. I’m just trying to get myself a place where I could jump things down really quickly. Okay, so tell me about what is happening right now. Like, what do you think in terms of like, when you’re saying rebranding, you’re you’re thinking of all of the things like your artwork, your, your, the name of the podcast, the description of the podcast?
Unknown Speaker 2:40
Is that what branding is? Yeah, because if I change the name from financial runoff to money tips for grownups, I have to change the wording, I have to use the artwork. I have changed the name and I have to use description, but it still fits my grownup theme. Right? So um, but you know, my book was how to be a financial planner. But my next book, which I have a deal for, is called launching financial grownups. So it’s sort of you kinda want to keep financial grownup, but maybe I can just keep grownups. They feel like it’s more SEO.
Yeah, that’s not SEO friendly. That’s not important. I don’t know. That’s Yeah, that’s not that doesn’t No, no, also, I’m
Unknown Speaker 3:15
I don’t know. So you’re bored. You’re good? Yes. So I’m bored. Are you going to three years? Are you going to change the the way, the type of show that you’re putting together meaning?
Unknown Speaker 3:27
I think that it would be a simpler one, because right now, people come on, and they do a multi story lesson from the story. And then everyday money tip this way, we could just do like, share our money tip. And then we could talk about whatever is relevant to the guest, it would be less restrictive. But I guess still always have like a tips you always have like a payoff for the audience. So I’m just thinking about it. So I wanted to get feedback and see what people thought like, you know, it would stay on the same speed, I guess you call it, it’s on Lipson. It would stay on the same feed. But you know, do you think I’ll lose, I just had also, you know, the, it’s been flat really for the year and if anything is going down last month, to know if that’s a pattern or just a fluke with a guest or whatever, but it’s not growing, right? Or
you have nothing like I have not found anything that is problematic at all, when it comes to rebranding. at all, like I have known a lot of podcasts I’ve done exactly what you have been doing the only time and doing it exactly like the what I would suggest is you do your thing, your whole you do your entire rebrand artwork, title, description, content, all of those things directly on the feed. So all you really have to do is on Lipson, you just have to update the big parts, right? It’s super easy to do that. When you go inside of like your the settings and mind you this is applicable to everybody’s hosts. So wherever it is that you host your podcast. For the most part it is one of the easiest thing for you to use to do is to change all of the assets, the title of your podcast, the description of your podcast, the artwork, of your product. Cast, all of that is really easy to change. So there’s nothing wrong with that you can change your categories and your podcast, all of those things are super easy to change. And you can just keep the same feed, there’s really nothing that would make it bad. My suggestion in terms of your strategy, when you do that, is that you start to like, sprinkle, or let your audience know that the change is coming. Sprinkle it into yours. Really,
Unknown Speaker 5:30
I thought it would be like you have to, like be like, big and complex. And you could let them know slowly keep less pressure.
Yeah, you don’t have to Yeah, you could just let it do have it do slowly and just say like, there’s a big change coming, like, let’s pretend, you know, what is it right now, April, let’s pretend you’re doing it in May. And then you can definitely start you saying there’s like big changes coming to the podcast, come May, where it’s gonna be so fun. You can even share with them what the title is, if you want, you can let them know all the things and you can tell them exactly what you just told me, and be really transparent about it and be like, you know what, this is what’s been hot, except for the fact that you’re like, it’s stalling. nobody’s listening, you know, I mean, they need that like no negativity, you just say like, there’s like, there’s so much or there’s something else that I really want to touch on with this subject. And I have found this to be really a place that I want to be, there’s not going to be a huge change, we’re still going to be talking about you know, these things, and I hope that it works for you. And if not, then there are plenty of other podcasts that are doing exactly this, you know, you you really can be totally open about it. And the only time that I’ve seen it be a problem has been when somebody has really changed. Like, it’s totally different, like you’re doing like, you know, like a financial podcast. And then now you’re gonna do like a, like a audio like fiction narrative podcast about, you know, for children. And so that’s like, Wow, that’s really different. And then then and that respect, I would say, just close this one down, and start another feed. And do it that way, build it up, because that’s a completely different audience. With this, I don’t think it is at all and you can sprinkle it in and you don’t have to say it You literally say like may 1 is going to be the first episode of my of whatever you want to call it. And stay tuned. You don’t have to do anything. If you’re subscribed to the show, you will automatically get it How amazing is that?
Unknown Speaker 7:35
So you just have such a good idea. And somebody asked, they asked about the URL. So I have right now. All my stuff is at Bobby rebel calm and financial grownup feeds into it. And then what I’m going to have is I’m going to I bought, at least it was available, I bought buddy tips for grownups and money to progress podcast it was available, so they’ll just feed right into my thing anyway. So I’m gonna have to change the show notes, we’ll just you know, I’ll just make a note, formerly financial grown up or something, I guess.
Yep. And you can do that for just a little bit. And then for the most part for pod catchers, or directories, there really isn’t a big deal. There are some technical things that you might be wary of, there are some podcast directories that sometimes have cached information for your feed. Which means that even though you change it at the host level, sometimes they’re not refreshed. And you might have to email that specific platform. Like let’s say stitcher historically has been very problematic with things like this, they, at least in the past, I don’t know what their support system has been lately, but there they’ve been kind of lacking in a lot of the support for podcasters. And then I’ve seen troubles, not that their feed isn’t updated. But they’re the metadata isn’t updated on like stitcher and Spotify sometimes have been delayed. And Apple podcast sometimes is delayed in the directory side of things not in the feed side of things. Sometimes that takes a little bit. And sometimes they get stuck in the clogs. So given that, just make sure that you’re wary or that you’re constantly vigilant about it, and make sure that everything’s cool. What I would suggest to you too, is that you unsubscribe, and re subscribe to your show. So after you do the change, unsubscribe from your show, in almost every thing. Like I actually suggest that you need to be subscribed in at least three separate places to your podcast, so you know what your show what your audience that core audience always gets when you’re doing your stuff. So when you’re going through this transition, what I would do is I would unsubscribe from all of the different places and stay unsubscribed, you will make the change. And go ahead and search for your show. Start searching for your show. See if you can find it. You should have a URL that does not change. So you’re Ah, the URL for that is leading to your show. And all of these directories is not going to change. But the, the thing that’s going to change is just the title and all of those things. Go ahead and check it out and see what it looks like and see if everything looks great. Okay, and then go ahead and subscribe to it again, and see if everything looks great. Because oftentimes, with a lot of the directories, particularly with Apple podcasts, there are two separate views that often we as producers, look at when we are looking for a show. But our our people who are looking at it in the directory or not seeing what we’re seeing, because when your show is in your library, it looks one way when your show is in the directory portion, meaning that when somebody is just browsing the directory, it looks totally different. And then so people sometimes go like, but my shows artwork is not changed, and you’re looking at your library and not the directory. And that’s changed there. So you have to be very right with the library. Private, right? Yeah, yeah, for sure. So I’ll go ahead and do all of those things.
Unknown Speaker 11:11
I’ve got an editor that will help you to Yeah, yeah,
Unknown Speaker 11:13
Unknown Speaker 11:15
You’re right. Yeah, that’s
Unknown Speaker 11:16
my hope he’ll figure it out with me. But I know, she said that a couple of them are mandatory or biannual, that I have to be aware of Google. Yeah, another one. So some of them are
dates, to be able to check those out and make sure that they get a little push. What’s another thing that you should be wary about when it comes to rebranding? In all honesty, like to be rebrands are par for the course? Yeah, I don’t, I have zero trepidation about rebranding, when it comes to a podcast, like what I said to you is like, if you really totally, absolutely 100% are shifting the conversation from one subject to another, that’s when I would suggest for you to just close that account and then start something else. But if you’re just doing a rebrand, or like an expansion of the conversation of your level of expertise, and just having a slightly different take on it, then stay on your feed, because one thing that happens with a lot of the directories is that you start to bring like one of the key things and one of the hardest algorithms to break is the search algorithm above and beyond anything else. And a lot of these podcasts, the search algorithm is skewed towards how long you’ve been in the system. So if you delete yourself or delete that show, and then start a new, you lost all of that cloud.
Unknown Speaker 12:33
And there’s no need to do that. Now.
There’s no no, I had all the downloads. And I have like, and you have all the downloads, and you have the historical data and all of that stuff. So you can definitely check that out. And I have seen, you know, there’s there’s been a few folks that I know have totally not totally and completely rebranded but has been a pretty decent change. And they’ve actually grown. There is a woman who had her money matters was her initial show. And then she branded and yeah, so Jen rebranded to her dinero matters. And then she kind of like switched into Spanish, the serving the Spanish speaking Latina audience, and then she’s, you know, it’s like bilingual, and there’s like, all that kind of stuff. And it actually grew her audience when she changed that. And it’s the same conversation, but she just got more specific about what she was talking about. And it continued to grow. So in that respect, it was great. Yep. Thank you.
Unknown Speaker 13:31
That was really helpful.
Unknown Speaker 13:32
Yep, yep, yep. Yep, that’s
it. That is all All right. Yeah. Yeah. Bobby, does anybody and I’m gonna address Karen’s question here. So one that I got on email, and she mentioned, I had low ladies,
Q: [13:45] when I started podcasting, the advice was to open each episode with a brief intro explaining what the show is about. So new listeners knew what to expect. And then you’d get into the main content, but with a new play latest episode button, do you think that has to change?
Will new listeners still want to hear that kind of boilerplate? intro? Thanks. And that’s from Karen. And I think it serves to separate on hi Karen, by the way, you sound like she’s not she’s here. So it’s like I’m talking to her in like third person and it serves for different like your different reasons for that, right one of them having an intro that is a little bit more like you said, boilerplate that’s longer and you explain what the podcast is about, can get a little bit overwhelming or a little bit like for people who are subscribed to your show, regardless of the next episode, or the latest episode that is going on on Apple podcasts. I mean, it’s just regardless of that, it gets to be annoying. And the majority of the behavior of your fans is to automatically skip over the first 30 to one minute of your show, because it’s that intro part that they don’t want to listen to anymore, that just they just do that. So now at Apple podcast, the majority of folks that are going to be tapping onto that is are going to be new people. Like why would Why would a subscriber go there? Like they just won’t. So it’s going to be a new person and may and that might help them right. Now, one of my favorite podcasts that I have, like, goals, right that I wish, like if I could have, somebody helped me develop a show, just like this, I would do it in a heartbeat. Because I love the format. I love what she does. I think she’s brilliant. But I know that she can’t be doing this herself. But it’s, it’s just seamless. So the show is called marketplace tech. And she does a a tech podcast where she just really keys into very specific conversations in the tech industry. And she addresses a very specific topic in that shop. And the way she starts every episode, it’s super short, right? So it’s like between 10 and 13 minutes. It’s just one sentence like I one sentence where she wraps up the entire show in one sentence of what the topic is what she’s going to be talking about, and then her her boilerplate intro part is 10 seconds long. marketplace stack, blah, blah, blah, blah, blah, blah, blah, blah, blah. And it goes like it’s super fast. And you get it the way it’s it’s like a dis it’s so distilled. I don’t even know it’s super, super short. And then that way, I already know what the topic is. I remember what marketplace tech is about. And we’re in it. Like, there’s no like I could barely breathe. And it’s already into the show. Mind you. There’s there are no commercials, there’s no musically. I mean, there’s music in the background and stuff, but it’s really on it. And I love that format, because it tells me absolutely everything that I need to know about the show. And I have been because I I have different settings for different shows on the way that I listen, there are some shows that I have to go get the latest episode, those are the ones that I’m subscribed to, that I always want to be subscribed to because I love the podcast, or I really love the topic. But it’s not something that I listen to every week. It’s like I have to be in the mood for it kind of thing, because I also subscribed to like so many shows. And then then I have ones that go straight into my queue, which other ones that I listened to every like every week, sort of like they need to be in my queue. And then I pick and choose whichever ones I want. And then there’s the ones that I must listen to. And those go directly into my listening like list. So I don’t have to download them, they immediately go into my listening list. And so they I can move them off and on depending upon what my moods are. And marketplace tech, there’s been times when I have that directly into my listening list. And then I’ll listen to the first 30 seconds and the topic is not what I want to listen to right now. And I’ll just skip it. I am it immediately comes in my ears. And I’m like, Yeah, no. And I just stop it. Mind you. I still love the show. But and within 30 seconds, I already know whether or not I want to listen. So in that respect, I think it’s great. So do you have anything else that you think that would work? Yeah, I
Unknown Speaker 18:16
actually just wanted to do a quick follow up. And because this does talk about rebranding for a little bit. As you know, I made some changes to my show recently, including shortening the intro. Right. And I just looked at my my consumption stats on on Apple podcasts and I’m finding a much higher rate of retention. Yep. Even through the first, whatever 20 seconds. So So I’ve already sort of preemptively made a change, but I was just curious to hear your viewpoint because I’m starting to hear some discussion about this on other podcasts about podcasting. Oh, yeah.
I have to say that like my one of my as a podcast, like freak, and fanatic. I really don’t like lat long intros because they I want to hear the show. Like I have no expectations of it. I’m not there for the feel of anything. Even narrative podcasts, you know, the ones that are really highly curated and very well produced. They they really get you into the story right away because the those first seconds of whatever that is are so important. And so I do feel I am really strong, I strongly believe and in what you did, because the other thing that and I ingest and I actually go into the in on Friday’s episode of She Podcasts when it comes out we have a huge we actually discussed this specific thing and it wasn’t because it was weird because you you sent your message and we we weren’t kind of discussing it without you even asking. So we kind of discussed it on the show as well. But the other thing that people don’t think about is your are your binge listeners. I am really passionate binge listener. There’s times when I discover shows and I’m like where have you been on my life? i just listen like one after the other after the other and after the other and when those shows are short and i’m when i say short is 30 minutes 3020 minutes or less when they’re short and you have an intro that’s like a minute or even 30 seconds long and i’m listening to you all day every day i’m annoyed as all get out i’m like oh my god
Unknown Speaker 20:23
i get mine mine are 10 minutes long and i know people binge so that’s the other reason i tried to tighten it up
yeah yeah because it had you would be surprised because if you start to listen to yourself and you’re like oh no it’s this part again it’s really and you will know yourself like i know i know it myself but so the longer the show i think it’s you get a little bit more room to expand that intro but if it’s a shorter show it has to be a shorter intro you got to get to that to that conversation okay um cheryl you have a couple questions love
Unknown Speaker 20:55
Unknown Speaker 20:56
do i’m actually going to add a third question because i’m just to clarify
Q: [21:00] when you talk about long intros if i have a 30 to 45 second intro from my guest at the beginning of the show before introduce them in other words a snippet of what they were talking about is that the same thing as you know me meandering on about you know so when you say long are you talking about the host talking ad infinitum or any long intro
like i’m talking about okay so there yeah many things one of them is like i just tested out and i talked about this on the podcast as well there was a lady that was a person that was having some issues this weekend and i was like i went over to her show to see what was going on just to make sure that you know checking her feed and stuff and she had 100 100 like a minute 30 of music before she even spoke oh okay and so i was like oh
Unknown Speaker 21:57
like oh my god what
so i got like antsy i’m like did i miss something i kept going back and forth because i didn’t even have the patience to start to listen to a show it was like a minute 30 of just music like no no don’t do that so what we’re talking in terms of intro it primarily means that intro that people play at the beginning of the show that tends to be the same all the time and that part of it is the part that people end up skipping because they already know it so it’s the introduction if you will part of it what your show is about not what your episode is about what your show is about
Unknown Speaker 22:36
oh i see oh yeah yeah no i don’t i don’t yeah i did already do that in my pilot which is like if it wasn’t for the fact that people still listen to it i would take it down because i don’t even like listening to it so yeah thank you for clarifying that
[22:55] my two questions are because of a new casting site that i’m on it’s in a beta stage and it’s going to be launching at the end of this month you know going live to casting directors etc there’s a place that you can have a video and i thought rather than talk more about my voiceover i wanted to do talk about my podcasts because podcasts intros and outros and even hosting for voiceover is a big thing i don’t understand that if it’s not your podcast why would someone hire you to host their show believe it or not that’s the thing that people get hired for
it is i can talk into that but go ahead
Unknown Speaker 23:21
great intros and outros i get completely get so i did a montage of some of my top guests and when i say top all of them are top layer people in the voice over industry would recognize very well respected and successful voiceover people the rep from sennheiser the the music director from cirque du soleil names that would catch people that would go oh okay well maybe so in order to do that i had to create a youtube channel because they don’t only allow you to do vimeo or youtube feeds for your video okay so long way of saying i created a youtube channel much easier than i thought it would be but when i added all my you know went to lipson put in youtube as my new destination i saw that it added all of them but it deleted everything but two and the two they deleted were my my pilot which was eight minutes long and the montage which was nine minutes and whatever the rest of my podcasts are close to an hour so do you know if did i by chance put it in the wrong category because you can you know choose your playlist on youtube or is there a limit i mean obviously i guess there’s a limit on youtube even though i see lots of things on there that are well over an hour so any insight as that’s my first question
Q: [24:45] what’s your insight i adds to posting your podcast on youtube?
so what you’re saying is that those two are the only ones that showed up and your other episodes did not show up because that’s where i lost you
Unknown Speaker 24:58
they showed up they showed that they all were loaded. But then it said this video has been deleted due to length.
Oh, the ones that were that one hour long ones
Unknown Speaker 25:08
yeah, you have to verify your account. You have to verify your account with Google. I believe that in the Lipson, let me see if I can get it really quickly. Hold on one.
Unknown Speaker 25:17
I believe I did you sign in with your Google account? Right.
Give me one moment. Because there there are this is happens a lot. So just give me one moment, let me see if I can get your help.
Unknown Speaker 25:31
Because if I wasn’t verified, it wouldn’t have posted the other two wouldn’t.
Right? It would, it’s just that you have to have the verify their verification for the length.
Unknown Speaker 25:40
Unknown Speaker 25:42
me one second.
Let me see if it’s on the actual if it’s on the actual
Help Desk article. Because it is I don’t know if they have it here.
Here we go says it’s right here.
Okay, I’m going to share it with you and everybody else. And right at the top of the page, right in the first paragraph, it tells you there how to verify your account there. And if you’re still having troubles after like, if you’ve done that already, Cheryl, and you’re like I already did this, reach out to them to Lipson support because that that one of the issues and being able to post longer episodes is that that needs to be a verified account. And then once it’s verified, then they kind of allow you to do it. And this is a it’s a it’s a problem that happens all the time, if not anything below 10 minutes is the only thing that’s going to show up. If you have done that, again, reach out to support, tell them you read this article, tell them you’ve done those steps, and you still are not having the like you, you haven’t been able to get those episodes out there. And they can walk you through the next steps to be able to fix that problem for you. Oh, and then the last thing is that sometimes YouTube is a pain in the same way that Facebook is attached as a pain because Facebook and YouTube changed their tokens or their verification a lot. And so you can like there can be like movement going on, and then it’s like broken. And then the Lipson team has to sit there and figure out where the broken part was this time and then reach out to YouTube and fix the stuff. So there are some times where it is platfrom. Like it’s a platform problem that’s happening. If that’s the case, they will then the team will let you know about it. But for the most part, if it is about that whole length session, it usually has to do with a verified account. So that’s usually how it goes.
Unknown Speaker 28:22
Unknown Speaker 28:23
Unknown Speaker 28:24
Q:28:25- My other question is, how does one get into podcast directories?
which once like,
Unknown Speaker 28:33
I don’t know, I have never even realized cast
directories, the ones that you really, really need to be focusing on you are already in them. So and I’m going to share for the most part, all the other ones, you know, there I mean, you can spend time I remember when I first started, you spent like an hour a day almost putting yourself into these directories because it was all manual. And there were all of these manual directories. Whereas now, when you submit into Apple podcast, you kind of are in a lot of them already. There are only those specific ones that you I’m sure you already are in which are like Spotify is a different place that you need to directly put your podcast in. Samsung that just came out that is a specific place that now you have to get an act like there’s all of these extra steps that you need to take in order to do that. amazon music, same thing you have to go out of your way to go do that. But a lot of that information if your podcast hosting platform distributes or has partnerships with the majority of these directories, you will be able to do it or at least get help desk articles in there where they’ll be able to walk you through. Given that I’m also going to share because Pog news did a fantastic article on that. I’ll put it in there. To where it says how to add. And then it literally says how to add your podcast or every directory and he, I’ve read this in the past, and it really has a broken down, like all the things, everything that you need to do. Now, this is where I need to be have you be wary if you’ve already done this in your podcast hosting platform. So Libsyn has a lot of this, you don’t have to do it twice. In fact, doing it twice is going to be a pain and it’s going to like cause problems, because then you’ll have to, they’re going to be duplicates of you in the directory. And that’s a lot more problematic than not. Okay, so a lot of the things that you see in there that you have possibly not got yourself in and go ahead and check it out, you can click through the directories, and then see if your show is in it first. And if it’s not in it, then you go ahead and submit your RSS feed most times, you have to do it via RSS feed. And that’s how you submit your show to the system. Very, very soon coming very, very soon. amazon music, aka audible is also going to have a portal where you’re going to be able to manually submit your show. But again, there are partnerships in existence where there that’s already happening. So Lipson already has a partnership with amazon music slash Audible, where you go inside of Lipson, and you do all of the stuff in there, and then they kind of magically suck it all in there for you. You don’t have to do the extra step. But there are a lot of times where there’s, you know, other podcast hosts that don’t have that partnership. So amazon music is going to be expanding it out. So now everybody can put those show in amazon music. But if it’s already in there, you don’t have to do it.
Unknown Speaker 31:52
I it is it analogic directory and destinations. Are they in in a sense one of the same then yes. Okay, that didn’t know that. I’m sitting here. I’m old school when I think directory i think you know, when used to get, like the advertisers directory. Oh, yeah. No, I’m think that’s what I’m thinking. So yeah, no, you for clarifying that.
Yes, totally. So do we, yeah, direct podcasting directories tend to be like out like, yeah, like, like a place where people can search for your stuff and listen to your things. It’s kind of like the Lipson destinations, which is what your languages and that’s what you’re used to, there aren’t really any podcasting directories in the sense that you’re speaking about, there are some networks that have come into the scene. There are some design, like desires to have that made, like I think the podcast Academy had been working on something like a directory, and then there is our like, sister organization, you know, like, WC podcasters, who actually is creating a directory for a lot of not necessarily shows, but but she actually I think, has three or more, where she has directories of very specific things like audio producers, marketing professionals, you know, podcast, like it’s all of these things that people are like graphic designers for podcasts. So everything is curated. So that it is directories of these people. Those are actually the type of directories that you’re talking about, which are a little bit more like a directory versus a, like an app. So, yeah, there’s that. And I hope that answered your question. Michelle. Does anybody else have a question?
Unknown Speaker 33:44
Hi, Diana. Hi, Elsie. How are your bill for it?
Unknown Speaker 33:50
Um, I realize that I’m probably not doing this correctly, but it’s been working for me. So that’s how I’ve been doing it and it’s emailing our subscriber and listeners. We have we use Wix as our website. We haven’t used them to email. Because at one time there was a cost associated with that. So anyways, we have a Gmail podcast. Yes. So I email from my Gmail podcast when a new episode drops in one drop today. But I received like a bunch of bounce backs today saying that it gave me an error codes and 554. So I looked at 554. And it said something about demark and all these other it was an authentication protocol that I’m not aware of. All the bounce back seem to be Yahoo and at&t type emails. So I thought, well, I’m probably doing this wrong,
[35:20] I probably shouldn’t just be using my gmail account. I didn’t know if I should be going through Wix. I don’t know how other people do it and how to get around. Why these? And it also said on the message to me that don’t try sending this again, because then you’ll be blocked from. It’s like, it’s trying to prevent spam. I said, Yes,
Yes, Yes, absolutely. So, yeah, you know, back in the day, there were no laws. And, um, people can do that, you know, people would definitely start using their own like things like Gmail, and like your own Gmail, email address. But as of now, when it comes to like, large scale communications are anything that’s like beyond like, at scale of any kind that is not related, just to you, right, just to your communication, even if it was like, if you are emailing, you know, the 20 people of your family, that’s okay, because it’s a family communication that you’re going back and forth. But if it is, in any way tied to something that’s outside of personal use, to be able to consistently reach out to all of these people, there are some flags that start to come up. And one of them is due to the amount of people that are either c seed or BCC seed, inside of a Gmail account, like it actually flags when you’re doing that, because a Gmail account is for free. And it’s meant to be done as a, like a personal communication generally back and forth. So when you have that many people in there, they will flag you, and they will think that Oh, somebody is scamming because there are plenty of Gmail scams, or somebody is trying to spam. So those are two things. And the other thing is that they’re the laws, when it comes to email marketing have gotten very, very, very, like strict, there used to be a time where you could just port put people inside of like mail distribution providers, such as MailChimp, and AWeber, and, you know, Constant Contact, and all of those ones that are out there flow desk, there are so many of them, and you used to actually just be able to import them in there, just actually manually add them in there would you kind of still can. But the whole thing that people want or the law requires is that folks opt in to receiving these emails in that there is a digital signature of them opt in in to receive this communication from them. So it’s not enough at this time for email providers for you to just say like, but my sister gave me permission, or like so and so said yes, like it’s not enough, they need to have a digital because they are also going there is a possibility that they could be sued that they are breaking the law, so they have to cover themselves. That’s why and so there are platforms that you use, sometimes they are built in, in the same way that you’re talking about. Wix has a built in email communication, and I’m sure that they have these parameters set up for managing communications when it comes to email, hence them being like a paid like an upgrade product. There are some places like MailChimp, and please anybody who uses MailChimp here do correct me if I’m wrong, because I have not gone on to the MailChimp site for myself personally in a long time. But there used to have a free account where you can go inside of MailChimp and you can create a free account. And usually what happens when you do that is that they’re the parameters for you to step into a paid account is based on the amount of people that are subscribing to your newsletter. So it’s kind of the same way that some podcast host charge, which is based on the amount of downloads, or the amount of bandwidth, or the amount of lessons that are being generated by your show. Sometimes some hosts charge you based on that, right. So the bigger you grow, the more money you have to pay. That’s not true for some places like Lipson where it’s like normal, it doesn’t matter. But for the most part, if you want that, you’re going to pay more. So the bigger you use, the bigger you get, the more you get. So MailChimp has a free account, you can sign one up for that. And one way that I’ve kind of gotten out of that when I started back in the day was to actually email small little bits. Meaning I would reach out to my folks independently and saying like, hey, in fact, I’d did this for the league. And I never followed through with it because I broke up with my email people is that I said, I’m testing this email provider out, will you please sign it sign up for my newsletter? And they did. Like they clock you know, they tap through and they signed up to get my newsletter. There’s another one that you can use to that is also free. And it’s actually just been bought by Twitter. It’s called review. Let me see if I
Unknown Speaker 40:31
Yeah, let me see if I can spell it because they spell it weird. And every single time that I spell that I always get the wrong. the wrong one, it’s not review as in like review your product. It’s in review, as in like, Ru, ri, R,
Unknown Speaker 40:52
Unknown Speaker 40:54
eu or you e
newsletter, I’m gonna see if that’s it. I always misspell it always it’s get review.co. And it’s actually really easy to use, I started my newsletter on that. And when I started, if you wanted to have a go premium, it was like $5 a month and what premium gave you was your branding, like, you could add your own branding to it and stuff like that. And it was actually really nice, it’s really easy to use. But it’s more, it’s very, it’s very simple. And you can add little blocks to it. Like you could actually add your latest podcast episode with a little block meaning like where however it is that you want to let them know, it’s very easy to use. Now it’s free, which is kind of neat. So you can do that. And they used to also charge based on subscribers. So if you wanted to get more than X amount, you could get them that way. Those are the ones that at least I know right now that are free, there are other ones. But again, you are depending upon how large you get how big you get, or how much control you want over the branding, because a lot of the free products. Again, one of the ways in which they can offer free services is that they get that free promotion, what does that look like by having their brand all over your stuff. So for MailChimp, you can’t remove I believe on a free account, you cannot remove their branding from it. So you can have like your own stuff, everything’s pretty. But then at the bottom, it’ll always say like MailChimp. And so they’ll know like, that’s how they get their stuff. It’s just that’s like, general practice for most providers that are, you know, it’s a premium feature to be able to remove their name off of the product. So yeah, that’s why and yes, your account, then what would happen if you get flagged for spamming? Or scamming, your ability to communicate via your Gmail account is going to be hindered? Because then every time you send an email, it’s going to be treated as spam. And it’s going to go into the spam bucket. And you don’t want that. So that’s, that’s the other. That’s the other thing. That would be sucky, Diane. I’m sorry. Yeah.
Unknown Speaker 43:18
It’s been going fine for a while quite a while now. So I’m not sure. Yeah, all of a sudden, I just boom, boom, boom, today, received a bunch of bounce back. So yeah, Want to go? Yeah. And it again, it gave me links, but then I go read about it, but doesn’t really tell me how to do it. It just says why it’s there. Right, right. And I thought, do I need to go through this process? Do I need to get a demark and whatever the other terms that it was telling me and yeah, I was just trying to figure out how everyone else was handling that right.
So that the other way that you would handle it is just to have a proper email provider for that. And those are some suggestions that I have at the moment that you can check out and read about it. There is a little bit of a learning curve when it comes to some of these because it’s sort of like doing a blog post kind of the way that you will use you go inside of the back end for something like you’d kind of have to figure out where to write this stuff. But usually you’ll get used to be able to do it sometimes they’ll do just like one area where you write the stuff the same way that you would any other way. And there are some that give you the option of adding pictures and adding blocks so you can have bits like everything can look a little bit better formatted. My suggestion to you is for you not to get caught up with that because even when I was doing one of the reasons that I chose review is because I really wanted something simple and fast to do and I am for the most part what I wanted is my my readers to actually be able to quickly read my thoughts versus see how pretty I branded my newsletter because I have I have zero desire to have pretty newsletters because I, I mean, because that’s not what I was leading with, I was leading with my words, I wanted you to listen or to hear what I had to say, or to read my thoughts versus that. So that’s one thing to think about. And then also, MailChimp makes it easy to have all those templates. So if you do want templates, there’s plenty of them in the back there that you can literally just choose, and they’re done. And they look great. Or you can just keep it super simple.
Unknown Speaker 45:34
Unknown Speaker 45:36
Okay, great. One, one quick thing I want to ask you and everybody else I host with Libsyn. And I noticed this huge, huge dramatic increase of listeners in India in the last couple months, and really in the last two weeks, and few days, like every day. It’s like so many it’s, it’s interesting. So I just was wondering if anybody else was experiencing that.
Look at Andres, like same with me? Um, well, I think this is what I would say number one is that in terms of if you have to look at where the downloads are coming from, so one of the really cool things about Lipson is that you can actually see, well, it depends on what account level you have. Meaning there are like the ones that have the advanced statistics, you’re able to actually see a breakdown, not just of where they’re coming from, but also what destinations they’re coming from, and also the devices that are coming from and then it actually the nuance of the behind the scenes of finding this information is a little bit easier for you to look at. And we have seen that there has been a kind of a pretty big uptick of Ghana as a destination ga na I don’t know, if you submitted your show into Ghana, which for some people, this has been a huge, like, it’s the number like I think for the feed also, I believe at this point is like the number two destination for us, which is like kind of crazy. And that is that is a destination. That is it’s picking up stuff over there. Now, we have had this concern before and from everything that we’ve been looking into the behind the scenes, in terms of the the downloads, they don’t look to be system wide, right. So they don’t look to be like everybody is experiencing the same thing. They seem to be here and there. And because it’s here in there, for some people, not for others, it’s not happening for everybody, then it seems like very interesting, it can actually be the topic it can be just because somebody found that specific conversation very interesting. And there are some folks that are not getting any take when it comes to the Ghana destination, or anybody that’s coming from there. For the most part, what I like to look at whenever I do like detective work, when it comes to stats is I will go to see usually what you can do inside of the Lipson account is you can go into whenever you see the little light thing that goes up and down the little geeky. That’s a technical term, by the way,
Unknown Speaker 48:29
you can go in and
you can go to the little dot right at the top. And if you tap on it, it actually has a breakdown of the download numbers per episode. So then when you do that, then I’ll go to the episode that has the most downloads, and then I’ll see is that one of my latest episodes? Or is that one of my back catalogue episodes. And that gives me more information. Why? Because that tells me that either somebody featured that episode, or maybe that episode was put on a website that has like bots in it that is automatically you know, allowing for a specific distribution of that file. Or it’s because of the topic or it’s because of a key word that might be linked somewhere. So I can start to do that kind of a thing. Or when you see that it’s all of your back like you see like and and this has happened before to where all of a sudden you see this huge, like uptick and then I will go look at the at the numbers and then you see that there’s like every single episode has gotten a download and you’re like, oh, somebody just like downloaded my entire back catalogue. I didn’t even Wow. And then sometimes that is on purpose where somebody wanted to listen to all your episodes because they love you and they’re obsessed with you. And then or not. It could be that you know they got a new phone and they just downloaded the app, and they subscribe to you show and then you phone and then they didn’t set their settings and it automatically downloaded all your episodes without them knowing, or they just get called out. So that’s the thing, too. There are all of these possible this is audience and there’s also possibility of a change. Another thing that happens sometimes when they use create crazy downloads is if the platform itself has gotten an OS update, an operating system update. Sometimes that happens, too. So if like it happened, and it’s one of the reasons were, why way back downloads that were happening off of the Apple Watch, we’re not being counted in Lipson stats, because what tended to happen with the Apple Watch is that they had a functionality and I believe it’s still the case, they have a functionality where you take the phone off, I mean, excuse me the watch off, and you put it on the side there. And every night, what it does is it goes and grabs all the episodes that you want to download in the night you have detailed to download to your phone, it also does it to your watch as a feature. And so what’s happening is you’re getting double the downloads. But that’s not double. It’s just preparation, they may never be downloaded on the on the Apple Watch. So those are some things that behavior of apps where they download things, but it doesn’t necessarily mean that somebody is listening to that. It’s just providing a service for the listener in case they want to listen to your show. So I hope I hope that makes sense. Um, let me see. I see you, Karen, I had a huge bump in downloads when I switched my feet to Lipson figured it was Google. Yes, that’s one thing. And the other thing too, is sometimes Spotify does things like that as well, which I just actually found out. I didn’t know that that was the case. And it’s and it’s, it’s interesting, because Spotify does stuff like that. When they I forgot what the what the functionality was. And I was like, you have to be kidding me what I didn’t even know. And then the support team was like, yep. And I was like, well, and it’s some technical thing. Like it’s not sure if it’s like when you switch feeds, or if it’s when you switch, like metadata, like, the way that they handle RSS feeds is completely different than the rest of the rest of the industry. So Spotify is doing its own thing. And when you do some things, it automatically just re downloads the entire catalogue for everybody that subscribed to your show in Spotify. So can you imagine those people who are like, what is
Unknown Speaker 53:05
it? It’s so annoying?
Unknown Speaker 53:06
It’s like what?
Unknown Speaker 53:07
I didn’t know that
that happens doesn’t happen all the time. It’s a very specific thing. I can’t remember what it was. Okay. Andrea says question stats in Lipson Is there a comprehensive place to see what all those user agents like? What is the difference between apple core media versus Apple podcasts versus iTunes? Or things like Googlebot video or Dalvik? And there is no, we have had that the request and, Andrea? And it’s interesting, because I think we’re probably going to work on a blog post that would be really helpful. For most folks, we do get that question a lot. And people really kind of want to know what that is. The way that I deal with a lot of those things often for myself, whenever I do see these unknown user agents, is that I will go quickly do a Google search. It’s the easiest thing, for the most part, to be able to do a Google search for it. And it’ll give me an idea of what it is like Dalvik. I do a Google that in the past. And it is some kind of Android, something or other. And so it is an Android device. Whether it’s a phone, or what kind of phone or What the Oh, S is. I don’t know if it’s a browser in a tablet. I don’t know. But it’s an Android. So I do know that part. When it comes to the you know, Google bought video, I think Rob just talked about it in the last episode that we did. He actually talked in depth about like bots, and not bots. And he gave a breakdown of that. And that’s when I crossed my eyes and I kind of tuned out.
Unknown Speaker 54:37
But if you want to listen to him talk about it.
I mean, I will write it down and I’ll reference it whenever somebody else asks me, but it’s like, it’s very specific, totally geeky, talk about the way a lot of that stuff happened. And then what he was mentioning is that sometimes with Saki because people are horrible sometimes is that sometimes there’s whitelist Wait listed bots that are good bots, that because they are whitelisted, then there is a bad bot that comes in and clones the good bot, and then it starts to go through. And so the team has to sit there and like be super on top of when that kind of stuff happens. And the only way that happens is when you really are looking at data and you’re going like, how come this is happening here have you and it has to be compiled. So you can’t just look at one person’s account and see that there’s been, you know, five extra downloads, you have to see like 1000s. So that’s when they start to pay attention is when there is a mat and I’m talking massive spike of downloads coming from a specific bot where they can see it. And you can absolutely check out what’s going on with with some of those downloads. I was gonna, there was something else that I was gonna mention about that. Oh, yeah. The other thing that I need to mention is the apple core media versus Apple podcast versus iTunes thing. What finally Apple has done, and I don’t know, I mean, I wish they would have called it different. But now they’ve changed that user agent to podcasts.
Unknown Speaker 56:20
now it doesn’t even have apple in front of it, or, and so it just called podcast. And then they’re trying to consolidate all of those user agents that we have been seeing into the one thing, so you’re not going to be able to see like iTunes has gone away. So now we’re going to try to stop that kind of stuff. But now it’s just going to be like that one user agent is what you’ll know, is Apple podcasts. And I’m assuming things like apple core media, I’m not even sure if it still exists, I’m sure it does, because you have everybody’s back catalogue with that. But apple core media, I do believe is going to be everything in iOS, that is not Apple podcasts or the apple ecosystem. So if I’m listening to a podcast, while I’m on my phone, my iPhone, but I’m listening to an episode on Chrome, or I’m listening to an episode on safari on my phone, that is going to be apple core media. There are also other apps like one of my favorites, which reads feeds, it’s a feed reader, right? It’s where I read my articles. I have subscribed to some podcasts in there because I am partial to podcasts that I want to keep a tab on, but I maybe no longer want to listen to them. And so I’m subscribed to the feed on their blog. And so I will occasionally read them there in my feed reader. And if it really calls my attention, I will press play inside of the feed reader. That is not you know, it’s on iOS. It’s not like it’s not an app for listening to podcasts. So they don’t have a user agent. That would also be apple core media. I hope that helps when it comes to that because there’s some of the same stuff. I know Andrew, Andrea, I’m telling you I tune out when he’s talking all the time and I feel so bad for him. It’s sad when you That’s why I’m glad though that we don’t record on video. I don’t know if I get bad engine for so long. When he’s going off on stats. I’m always like, this is when you get to happy and I like usually sit down and I’m like laying in bed like this. And then I have to like Hurry up and come back on. Um, that Yes, totally. Andrea, Andrea and Kelly. Like now I’m stuck because of our social media Boss Lady. And Dre is Andrea. And now I’m like, I have to say Andrea, Andrea, Andrea. Andrea, it’s very hard to get your mouth to do the whole both pronunciation anyway. All right.
Unknown Speaker 59:09
Well, oh my gosh, I’ve
been talking for an hour.
Unknown Speaker 59:12
Who else else? Yes, Cheryl. Yes. You’re next Tuesday. Maybe you can speak to vo doing podcast content. Oh my god.
Let me finish. Let me finish doing that because I’m not back next week. It’s just as I was supposed to be here. Justin.
Unknown Speaker 59:27
Unknown Speaker 59:28
She’s here. Hi, jack.
Unknown Speaker 59:29
You’re back. You’re here for me. Yeah, I
Unknown Speaker 59:31
have a meeting at three. It’s okay, though. It’s okay.
Unknown Speaker 59:33
Oh my god. I’m
Unknown Speaker 59:34
Unknown Speaker 59:35
That’s okay. It’s
Unknown Speaker 59:35
Unknown Speaker 59:36
like, I mean, I could change it. If I need to know dude,
I will go back. I Cheryl. I will tell you I don’t want to keep her. I this is her thing. I will go back and answer that question for you. I promise.
Unknown Speaker 59:46
Yeah, but I don’t want to keep everybody just maybe next Tuesday. You can speak to that or
Yes, I will let Jessica know or else I’ll just send you like a voicemail real quick. Perfect. Okay, okay.
Unknown Speaker 59:57
Should I leave Should we start? Should you’re staying Yeah, we
Unknown Speaker 1:00:01
should really come back. Yeah.
Unknown Speaker 1:00:03
Okay, everybody’s leaving. Alright, bye