- MemberMarch 20, 2021 at 5:29 pm
After working with a color palette for over a year, I’m really frustrated with how dark a lot of my graphics end up being – like, kinda depressingly dark. I’ve decided to rebrand my entire yoga business, the podcast being a big part of it. But I’m reeeeeeeeally on the struggle bus with color selection. In addition to help for myself, I’m hoping this thread will be a resource for other folks choosing color schemes.
The mood I’d like to evoke is calm and ease, but with a liveliness, or brightness, to the overall tone. In other words, I don’t love the idea of super muted colors (although I do like them, it’s not what I want to do for my business). I love strong jewel tones, but when translated to hex numbers, they all end up being so dark! I do a lot of photos outside, so I know I’m looking at blues and greens, which are also two colors I wear in all my videos and photos. My key words are ease and creativity. I am reticent to use purple because *so*many*yoga*teachers* use it.
I’m attaching a couple of graphics for reference, so you can see what I mean by dark graphics.
I’ve spent hours and hours playing with colors on Canva, including the color palette generator and the color wheel tools. I’m toast. I need help. Help! Those of you who work more in the graphic design arena, what are your suggestions for coping with decision fatigue and just getting on with it (but still liking what you chose a year from now)?
(This crisis brought to you by being sidelined for *whines* a whole freaking quarter *sob* due to my house – aka recording studio – being torn up due to water damage/mold/asbestos. I’m so ready to DO instead of just THINK.)
- MemberApril 22, 2021 at 9:52 pm
Could you use a white background with an illustration vs a photo? And incorporate your blue and green?
- MemberApril 23, 2021 at 10:11 am
I did do that some, I posted some of the darker examples because in general I just found the two dark colors to be so frustrating to work with over time. Honestly, I picked those colors very quickly because I was trying to get a whole bunch of things set up and I just needed something to run with for the time being.
I ended up just going to Lowe’s and rummaging around in their paint chips. I brought home a whole bunch of those and then played around with the shades of blue and green and the combinations of those until I landed on something that I liked in person. It was really helpful for me to have that tactile experience with it because sorting through the shades online, I was just getting overwhelmed.
Ultimately I decided on two central shades of blue and green That work really well together when one is bold and one is lighter, or vice versa. I’m also going to think about getting more photos that have white or very light colored background to use.
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