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Join Forums Marketing Question re: Libsyn’s advertising program

  • Question re: Libsyn’s advertising program

     Stacie updated 1 year, 3 months ago 2 Members · 3 Posts
  • Stacie

    October 9, 2020 at 6:36 pm

    [Ported over from the Facebook group….] I have a question I hope you can share some insight into. We had a call with Rob at Libsyn in late January and signed on for Libsyn advertising afterward. Since then, we are routinely queried about inclusion in ad proposals, and agree to nearly all of them. We’ve had zero ad placements through Libsyn though, even though we’ve grown our audience during that time, have great listener interaction with our survey, and have had a number of ad placements through AdvertiseCast throughout 2020 (including BetterHelp and Brooklinen), as well as landing an ongoing local sponsor.

    I’m not sure how the proposals are put together, but I think Libsyn has us in the ~11k North American downloads bucket (episode per 30 days), with an audience demo that skews vastly female (Rob said a heavy demographic lean one way or another is good from a marketer’s perspective), educated, mid-life, affluent. Obviously we’re not the biggest show out there, but we’re surprised that nothing has landed yet. Are we just too small for Libsyn’s program? Aside from growing (which we are, slowly but surely), what can we do to make ourselves a more attractive option for Libsyn advertisers?

  • Elsie

    October 11, 2020 at 1:57 am

    Hey there @Stacie@stacieboschma.com ! I actually reached out to Rob about this, and I believe that Cyndy got back to you? Or will be reaching out to you?

    I think that you’re asking the right questions and looking at this from a great perspective. I’m always a fan of self advocacy for this.

    I listened to an episode https://podcastingmadeeasy.libsyn.com/erica-mandy-sold-out-of-podcast-ad-space-for-the-year-how-she-did-it

    I LOVED how fierce Erica Mandy is on selling her show.

    • Stacie

      October 11, 2020 at 2:09 am

      Thanks, I’ll give it a listen. I’m pretty sure I attended Erica Mandy’s session at She Podcasts and we took away some great info that we put to work pretty quickly.

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