Using logo to promote on social media
updated 6 months ago
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Hi Squad! My partner, Laura Kupperman, and I are in the early stages of planning our podcast and excited to be members of this group. We’re in the process of getting our logo art and would love advice on whether you all create a unique graphic to promote each episode on social media with episode number and name/photo of that episode’s guest. Any helpful hints on best practices much appreciated. Thanks!
I am a HUGE fan of episode artwork to promote the show. It’s not make or break to grow your audience and you don’t get bonus points for having it, but it does gives you a head’s up and more versatility when promoting the show.
It also looks great in some platforms that support episode artwork, not all of the platforms support it, but when they do it looks soooo nice!
I find episode artwork an asset for podcast promotion. It’s solely a marketing tactic. Attached screenshots from Spotify and Apple Music. You can see how nice the artwork looks. Again, not all podcast apps support episode artwork.
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